Свежие новости и отзывы о Facebook

While things mostly stayed the same in the smartphone app top 15 rankings between June and July, there have been one or two notable changes worth pointing out. Firstly, Facebook’s Messenger app stole the number two spot away from YouTube, according to comScore’s latest U.S. market report. Secondly, despite some hiccups and bumps along the […]... →

Facebook приступил к тестированию нового формата мобильной рекламы – полноэкранных интерактивных объявлений, анонсированных на международном фестивале креативности Cannes Lions 2015 в июне. В эксперименте принимает участие четыре бренда – Gatorade, Mr Porter, Michael Kors и Carrefour. «Нам интересно увидеть, как маркетологи будут использовать этот формат для создания привлекательного и вовлекающего опыта для покупателей и достижения своих ключевых целей, в частности увеличения ценности бренда для потребите... →

Какие изменения произошли в соцсети за последний год и какие тренды преобладают сейчас – в нашей инфоргафике... →

Новый формат больше напоминает приложение, чем полноэкранный баннер... →

WhatsApp today passed 900 million monthly active users, according to founder Jan Koum. The popular mobile messaging app most recently hit the 800 million monthly active user milestone in April. Koum tagged Facebook founder Mark Zuckerberg in the announcement. (Facebook acquired WhatsApp in February 2014 for more than $16 billion.) And Zuckerberg hit right back with his own […]... →

Facebook is giving its advertisers a better way to understand which campaigns are the most effective to help meet their goals. The social networking company is making updates to its Conversion Lift measurement tool enabling multiple Facebook Ads to be assessed against each other. But that’s not all, as advertisers can commission conversion lift studies to […]... →

Facebook is unveiling an improved version of its Conversion Lift measurement tool, which first launched in January. Here’s the gist of what’s changing. Previously, Facebook allowed you to measure whether your ad campaign was actually improving online and offline sales. Now, you can also test different ads to find the best approach. “When we’ve gotten feedback on the… Read More... →

Parse, Facebook’s mobile app development platform, is announcing today the availability of new software development kits (SDKs) for more types of Internet-connected devices. Now there are SDKs for hardware containing processors from Atmel, Broadcom, Intel, and TI. “Now, it’s easier than ever to use Parse with even more types of hardware and a broader range […]... →

There are a number of apps that let smartphone users make video calls today, including Skype, Facebook Messenger, Google Hangouts, and more, as well as built-in apps like Apple’s FaceTime, for example. But this morning, mobile carrier T-Mobile announced plans to make video calls a native feature on select T-Mobile smartphones. The company says it will roll out the feature to the… Read More... →

Facebook is working to better personalize learning in public education. In a blog post today, Facebook announced that over the past school year it has partnered with Summit Public Schools in the Bay Area to improve and test their new learning technologies. We started by working together to rebuild their tool, called the Personalized Learning Plan (“PLP”), for Summit’s use… Read More... →

Digital director изданий MAXIM и ELLE Даниль Хасаншин опубликовал в Facebook несколько вопросов, которые возникнут в том случае, в случае, если холдинг Hearst Shkulev Media, куда входят издания, решит запустить фонд для инвестиций в «новые (и не совсем) появляющиеся проекты». (запись публикуется с разрешения автора – Firrma) Как пояснил Firrma Даниль Хасаншин, холдинг действительно рассматривает вариант запуска венчурного фонда преимущественного ранней стадии инвестирования и, в связи с этим, ищет партнеров... →

Соцсеть доказала, что может стать основной площадкой для размещения видеорекламы... →

Twitter расширил доступ к рекламному сервису Twitter Ads на более чем 200 стран и территорий. Ранее этот функционал был ограничен лишь 33 странами. Компания также сообщила, что число её активных рекламодателей в настоящее время составляет около 100 тысяч. В ноябре 2014 года эта цифра составляла 60 тысяч. Многие из этих рекламодателей – это представители малого и среднего бизнеса, которые являются основной целевой аудиторией для сервиса Twitter Ads. Руководство Twitter стремится догнать Facebook, который в... →

Posted by Pyxl_MarketingCreating and promoting content that gives life to your healthcare organization can be difficult due to the stringent compliance requirements that HIPAA (the Health Insurance Portability and Accountability Act) and other regulations impose. Across other industries, it is common to see customer testimonials, reviews and case studies featured in marketing materials. Additionally, other industries can market to a variety of different people, across many different platforms. However, prot... →

Summer is winding down and, as usual, there were a variety of big social media updates. Instagram made one of its greatest enhancements yet, while Facebook hit a monumental milestone with its first day recording one billion daily active users. The post This Month in #SocialMedia: 10 Updates from August 2015 by @thebigdebowski appeared first on Search Engine Journal .... →

Snapchat has hired a new growth lead from Facebook as it continues its trek to being one of the most valuable social networking companies in the world. Anthony Pompliano, a product manager that led growth and engagement for Facebook pages, has joined the company to lead Snapchat’s growth team, he said in a Tweet earlier today. Snapchat confirmed the hire, saying he will be on the… Read More... →

Приложения от Facebook, Google и Apple заняли 8 из 10 позиций топ-10 рейтинга самых загружаемых приложений для iOS за последние пять лет по всему миру, составленного по данным аналитического сервиса App Annie, Об этом сообщает TechCrunch.... →

A new report from app store analytics firm App Annie this morning offers insight into the most popular – and profitable! – iOS applications of all time. Not surprisingly, the most downloaded app to date is Facebook, which also places elsewhere in the top 10 list thanks to its other mobile properties like Facebook Messenger (#2), Instagram (#4) and WhatsApp Messenger (#6).… Read More... →

VB INSIGHT: Localytics, an analytics and marketing platform for mobile and web apps, is announcing its new Remarketing product, which helps marketers track users around the Web and deliver personalized ads on platforms like Facebook and other ad networks. Localytics is among a handful of players in a growing category offering mobile marketing tools — in this […]... →

Об этом говорят результаты исследования, проведенного компанией App Annie... →