Свежие новости и отзывы о Facebook

SMM-сервис Buffer дал маркетологам возможность загружать, составлять расписание и публиковать нативные видео в Twitter и Facebook. Новый функционал также позволяет размещать видео в Google+ и ссылки на ролики в LinkedIn и Pinterest. По данным Marketing Land, на текущий момент Buffer – единственный сервис, предлагающий такую возможность. Нововведение будет доступно всем пользователям приложения, независимо от наличия или отсутствия подписки на платные услуги. Сервис постинга в социальных сетях поддерживает... →

Posted by randfishEver mass-deleted a bunch of impersonal emails from your inbox? Brand fatigue is a real threat to your marketing strategy. In today's Whiteboard Friday, Rand discusses why brands become "background noise" and how you can avoid it. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about why no one... →

Reddit has had a pretty bizarre last few days in Russia. The entire site was blacklisted and banned yesterday for a number of users in Russia following a clear threat made by Russia’s FCC, the Roskomnadzor, to remove a thread about growing psychedelic mushrooms that had been posted on the site. Roskomnadzor’s post on Vkontakte (basically the Russian Facebook) read: Those… Read More... →

SAN FRANCISCO — Facebook made a big policy reversal August 4 on mobile ad user data sharing after it ran into major opposition from its publishing partners. And yesterday at the Casual Connect game conference in San Francisco, Facebook’s mobile ad measurement partners expressed their relief that the social network relented. The alleged power play associated […]... →

Facebook today announced that it will release all of its software development kits (SDKs) for Parse, the mobile backend service that it acquired in 2013. Parse’s iOS, Android, and Mac OS X SDKs are already available on GitHub for developers to download and build on. More SDKs will be coming later. “Our SDKs are widely used […]... →

Parse, the backend platform for apps Facebook acquired back in 2013, today announced that it will open source all of its software development kits (SDKs). The Parse SDKs for iOS, Android and OS X are available on GitHub now, and the service’s other SDKs for the likes of Windows Phone, JavaScript, PHP, Xamarin and React will follow soon. For the most part, SDKs are somewhat of a black box… Read More... →

After 5 years of its launch, Instagram, the photo and video sharing app owned by Facebook, has opened up its advertising opportunities to local and global businesses. By switching on its API, marketers and brands will for the first time be able to purchase ads without the need for contacting Instagram's sales representatives. While previously Instagram's advertising was limited to certain countries and required a serious budget of $50,000 minimum spend,... →

Global Marketing News - 13th August 2015 Facebook launches Indian ecommerce website Facebook and the media agency GroupM have joined forces to launch a special ecommerce site for the Indian festival Raksha Bandhan. The website will be live between the 12 th and 29 th August, with Facebook driving traffic to the website. Companies that want to sell their products on the website will have to pay a fee. Around 110 million Indians use Facebook,... →

Buffer is making it easier (at least it hopes) for you to share videos across your social media channels. The company’s service will now let you schedule video content to be shared to Facebook, Twitter, Pinterest, Google+, and LinkedIn. As video content continues to proliferate throughout the Internet, there has to be an easy way […]... →

Perhaps taking a leaf out of Facebook’s playbook, Apple is looking at ways to automatically share photographs with the people being snapped, according to a new patent filing. Read More... →

Учимся использовать мощный аналитический инструмент... →

Платформа электронной коммерции BigCommerce запустила функционал для рационализации создания рекламных кампаний в социальных сетях Twitter и Facebook. Инструмент товарных объявлений (Product Ads tool) автоматизирует создание рекламы товаров в каталогах торговой площадки BigCommerce, которой пользуются около 95 тысяч интернет-магазинов.  По данным опроса BigCommerce, 43% компаний малого и среднего бизнеса хотели бы улучшить рентабельность инвестиций с помощью социальной рекламы. Новый инструмент призван удов... →

Отдел кадров Facebook отозвал приглашение на летнюю стажировку студента Гарварда Арана Ханны (Aran Khanna) из-за созданного им расширения для Chrome, позволявшего видеть на карте местоположение пользователей мессенджера соцсети. Как сообщает издание Boston.com, компания также заставила молодого разрабтчика удалить программу и запретила ему общаться с прессой.... →

Специалист отдела качества поиска Google Джон Мюллер (John Mueller) во время очередной видеоконференции для вебмастеров заявил, что они один из алгоритмов Google не отслеживает действия пользователей на сайте и не использует эти данные в качестве сигнала ранжирования. «Я не думаю, что мы даже видим, что люди делают на вашем сайте», - отметил специалист. Вопрос одного из участников встречи звучал так:  «Я вебмастер информационного сайта. Когда пользователь заполняет форму, будет ли алгоритм рассматривать э... →

Posted by Cyrus-ShepardRecently, Moz announced the results of our biennial Ranking Factors study. Today, we'd like to explore one of the most vital elements of the study: the Ranking Factors survey. Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google's search algorithm. This year's panel of experts possesses a truly unique set of knowledge and perspectives. We're thankful on behalf of the entire comm... →

When I first got the job running marketing at Mint, founder and CEO Aaron Patzer told me that we had to get Mint to 100,000 users within six months of launching. The number itself didn’t intimidate me: Before Mint, I had been Facebook employee No. 30. I’d witnessed crazy, exponential user growth first-hand. The difference was that at Mint, we were pre-product and certainly… Read More... →

Facebook plans to open up its Periscope livestreaming competitor to more than just celebrities. In replies to requests from Verified Pages about when they’d get access to the VIP-only Facebook app Mentions that houses Facebook Live, the company wrote “In the future, Mentions will be available to verified Profiles”. When I asked if that would include Facebook Live, it told me… Read More... →

Global Marketing News - 12th August 2015 Social media is driving Australian growth overseas Australian businesses are embracing social media as a way to connect with overseas customers. Research by DHL has revealed that 75% of Australian exporters use social media as an international marketing tool. Facebook is by far the most popular social network, with 71% using it to target international customers. LinkedIn,... →

Юлия Кожевникова из компании «Транио», вслед за Кремниевой долиной и Лондоном,  сделала для Firrma краткий путеводитель по Нью-Йорку – новому международному месту стартап-силы.  По данным исследования The Startup Ecosystem, опубликованного компанией Compass в 2015 году, Нью-Йорк занимает второе место в мире по развитости экосистемы стартапов после Кремниевой долины. В городе от 7 100 до 9 600 стартапов и около 500 тыс. работников техноиндустрии. По сообщению Forbes, в I квартале 2015 года Нью-Йорк впервые в... →

The Russian government isn’t too happy with Reddit these days. But it’s not even over critical comments made about the government’s handling of Ukraine, it’s about a single thread on the site regarding how to grow “narcotics.” Roskomnadzor, essentially Russia’s FCC, announced on Vkontakte, essentially the Russian Facebook, that it has asked Reddit… Read More... →