Свежие новости и отзывы о Google

The Google May 2026 core update seemed to have hit some sites in a very big way yesterday, Saturday, May 30, 2026. As a reminder, the May 2026 core update was announced on May 21, 2026, and then that following weekend, we saw some significant ranking volatility, and then again, this past weekend, we saw even more volatility. I suspect the update will be completed in the next few days.... →

Gemini Spark helps automate everyday tasks, from inbox summaries to local event planning, but it’s unclear why Google made it a separate product.... →

The ruling drew support from founders, while lawyers said it could force platforms to revisit how they handle trademarked keywords.... →

This week in search, we gave a status update on the Google May 2026 core update. Google strongly warned against buying mentions for AI or manipulating mentions for AI. Google removed the indexing lag between....... →

Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. Prospect mode also targets brand-unaware users, Google said. Those prospects who have not searched for, engaged with, or visited your site. Some call them cold prospects.... →

John Mueller from Google said that the Google Search Quality Raters guidelines are not a guide for search rankings. Meaning, the content in those guidelines is not a blueprint on how to rank your website in Google Search.... →

Over a year ago, we saw Google testing a "First order" label on shopping ads within search. Now, we are seeing Google test a variation of that named "1st order price" on those same ads. It basically tells the customer that if this is their first order with this retailer, it is a special discounted price.... →

Google is testing short URLs with @handles for the Google Discover publisher profile pages. Instead of those long URLs that go on forever, Google is testing a format that uses the publisher's handle.... →

Сегодня в Telegram-канале: DuckDuckGo сообщил о всплеске установок после анонса Google на I/O, где поисковик был перестроен вокруг AI Overviews и A… По наблюдениям Саймона Уиллисона, в апреле 2026 года Anthropic и OpenAI синхронно перевели корпоративные тарифы Claude C… На конференции Build в Сан-Франциско Microsoft на следующей неделе представит линейку собственных AI-моделей, включая мо… Anthropic вдруг выкатил Claude Opus 4.8 — обновление поверх 4.7 по той же цене ($5/$25 за миллион токенов на ввод/вывод... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode and AI Overviews gain preferred sources...... →

Google is officially rolling out preferred source labels within AI Mode and AI Overviews and adding a new carousel to AI Mode and AI Overviews, as well. Plus, Google said the highly cited label is expanding to more search results (which is not specific to AI Mode and AI Overviews).... →

Gary Illyes from Google reportedly said at the Search Central Live Shanghai 2026 event on May 15th that he and Google strongly warns against buying or manipulating mentions brand mentions to try to show up in the AI responses, AI Overviews and AI Mode.... →

Google is testing shifting the sitename and favicon in the search results around, where it is on one line with the favicon, then a bold sitename and then the URL, followed by the rest of the snippet; the title and description and sitelinks. Typically, the favicon spans two lines covering the sitename one the first line and URL on the next line.... →

As you know, Google updated its Google Ads data retention policy recently, which changed how long it will store some of its shorter-term performance data. Specifically, the data hourly, daily, and weekly reporting data...... →

Google is rolling out a new AI performance report within Google Merchant Center named AI performance insights. Google said the "AI performance insights can help provide you with a view into your brand's performance on AI surfaces and how you can optimize your product data to improve your performance on these AI powered experiences."... →

According to the complaint, a Google engineer risked over $2.7 million on wagers related to Google's 2025 Year in Search campaign.... →

Google is embarrassing itself, again.... →

Cybercriminals used the Glassworm botnet to infect open source software projects with malware, and in turn hack the developers and companies that use that software.... →

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. On this episode of TechCrunch’s Equity podcast, Rebecca […]... →

There are two interviews that is probably worth a listen of Google's CEO, Sundar Pichai and Google's SVP of Knowledge & Information, out of Google I/O and Google Marketing Live. If you listen, you can see the direction Google Search is headed - and duh, it is AI.... →