Свежие новости и отзывы о Google

Компания Google анонсировала обновление правил работы рекламной платформы AdSense в части борьбы с запрещенным контентом. Нововведение позволит Google отключать показ рекламы на отдельных страницах, а не целом сайте в случае нарушений со стороны издателей, говорится в блоге компании.... →

Jennifer Slegg wrote this morning that Google has dropped the second version of the listing for sites that are in the featured snippet. Meaning, if you have a URL in the featured snippet at the top of the page, Google won't show it again on that page...... →

Reckitt Benckiser и ISD Group нашли неоднозначный подход к рекламе болеутоляющего препарата... →

Google's John Mueller said it is not true that Google's own engineers do not "know the exact composition of their highly complex algorithm." Many folks in our industry, including myself...... →

Chris Smith spotted one of those ongoing Google AdWords user interface tests on mobile. This one shows the ad with a local extension ad format test. On the left of the ad extension box are three links stacked on top of each other and then on the right is a reviews box...... →

Google announced this morning they are making two changes to the AdSense product. (1) Enabling the ability to remove ads on a page-by-page basis when that specific page is in violation. (2) A new AdSense policy center so publishers can learn more about why their pages are in...... →

Google seems to have dropped many of the carousel lists for those "best" or "top" style queries. Not all, but many. For example...... →

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В 2013 году инвестиционная дочка Google купила 7% в Uber, сейчас автомобильные структуры гугла судятся с Uber и обвиняют его в воровстве.... →

Google announced two changes to its AdSense network today that it says will increase transparency about how it deals with violations and removes ads from websites. Read More... →

Пользователи по всему миру заметили, что Google AdWords запускает новый интерфейс назначения ставок на уровне ключевых слов. Теперь при нажатии на ставку в столбце «Макс. цена за клик» появляется следующий UI: Ранее отображалось только диалоговое окно: Google покажет рекомендуемые ставки для разных позиций объявления на странице, даже если симулятор ставок по этому ключевому слову не […]... →

Lyft and Waymo are working together on self-driving car technology, with a new deal first reported by the New York Times on Sunday. The deal has been confirmed by both parties, and will see Google’s former self-driving car unit work together with the ride hailing company on efforts to introduce self-driving to the general population via fleet services. Waymo just launched a… Read More... →

Posted by BenjaminEstesGoogle’s PageSpeed Insights is an easy-to-use tool that tests whether a web page might be slower than it needs to be. It gives a score to quantify page performance. Because this score is concrete, the PageSpeed Insights score is often used as a measure of site performance. Similarly to PageRank years back, folks want to optimize this number just because it exists. In fact, Moz has a popular article on this subject: How to Achieve 100/100 with the Google Page Speed Test Tool. For small... →

The world isn’t lacking for translator apps, but it is lacking for tech that allows people to access translation services via text messaging. As foreign travelers might tell you, Google Translate is great, for example, but it fetches translations from the internet, requiring that travelers have WiFi access and/or a data. An earlier project called SMS Translator auto-translated all… Read More... →

Today is Mother's Day in the United States and some other countries and to celebrate, Google has a special Google logo, a Doodle, for the day. This Doodle shows a larger cactus planting the seeds for a new cactus and then taking care of the baby cactus until it grows up...... →

On a strategic angle this week, members discuss to what degree you can trust proprietary link metrics in SEO tools. Also, members talk about how the SEO game has changed from the 1990s to present. In the tactical realm, members react to changes in Adsense, Facebook Algo, and consider a of if a site should roll back HTTPS if Google drops your traffic after the migration. Does increase in a... [Read More...] The post Can You Trust SEO Tool Proprietary Metrics, How SEO Has Changed & M embers Speak on Latest Ad... →

Мнение бывшего дизайнера Google Криса Мессины о том, как новый голосовой ассистент Echo Show от Amazon изменит ИТ-индустрию.... →

Google Maps has quietly rolled out a new feature that will make it easier for you to see where you need to go when using turn-by-turn navigation: integrated Street View images on the directions screen. While the app has always allowed you to see an overview of the upcoming turns and distance between them, the new feature introduces an option to tap to see the associated Street View imagery… Read More... →

Представители Google AdSense сообщили, что проблема с повторной отправкой чеков пока не решена. Два месяца назад в работе этой функции была обнаружена ошибка, и издатели не могли ею воспользоваться. Для подачи запроса на повторную отправку платежа предлагалось использовать специальную форму: «Если прошло 60 дней [со дня отправки], и вы не получили чек, но не можете выбрать […]... →

Команда Netpeak Software объявила о релизе абсолютно новой версии Netpeak Checker – мультифункционального инструмента для массового анализа и сравнения сайтов, который помогает выполнять самые разнообразные задачи в области интернет-маркетинга. С помощью программы можно получать данные известных мировых сервисов, таких как Ahrefs, Moz, Serpstat, Majestic, SEMrush, Alexa, Google, Яндекс, Bing, Facebook, Twitter, Whois, и т.д. Для […]... →