Свежие новости и отзывы о Google

Об этом рассказал Джон Мюллер в ходе видеовстречи с вебмастерами... →

Практически каждый день выходят статьи о факторах, влияющих на конверсию и лояльность пользователей сайта. Однако, большинство таких материалов опираются на общепринятые принципы построения сайтов, которые должны теоретически работать. Тем интереснее недавнее исследование, проведенное Пэтом Минаном (Pat Meenan) из Google и Тамми Эвертсом (Tammy Everts) из SOASTA, представленное на конференции Velocity 2016. В этом исследовании использовался […]... →

Google AdWords вывел из беты функцию импорта конверсий из Salesforce, анонсированную в июне. Теперь доступ к ней получат все рекламодатели. «AdWords помогает вам привлекать потенциальных клиентов, а Salesforce Sales Cloud даёт возможность отслеживать, когда они совершают конверсии. Связав эти сервисы, вы сможете узнать, какие ключевые слова, объявления и кампании в AdWords привлекают больше заинтересованных клиентов и конверсий», — […]... →

Posted by MiriamEllis“Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.” – Google Search Console Course 2017 may well be the year of testimonials and reviews in local SEO. As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a sign... →

Самые популярные и обсуждаемые тексты на vc.ru за неделю — в традиционном воскресном дайджесте.... →

Recently, Google launched a video calling tool (yes, another one). Google Hangouts has been sidelined to Enterprise, and Google Duo is supposed to be the next big thing in video calling. So now we have Skype from Microsoft, Facetime from Apple, and Google with Duo. Each big company has its own equivalent service, each stuck in its own bubble. These services may be great, but they… Read More... →

Подборка новостей от Google и Яндекса за прошедшие семь дней... →

Panoramio, the location-centric photo sharing service Google acquired in 2007, will show its last image on November 4. For the longest time, Google used Panoramio to augment its Google Maps and Google Earth services with crowdsourced imagery. Now that the company has integrated photo uploads into the Google Maps mobile apps and launched its Local Guides program, Panoramio clearly isn’t… Read More... →

Garbage in, garbage out — that’s always been a rule of computing, and machine learning systems are no exception. These elementary AIs only know what we tell them, and if that data carries a bias of any kind, so too will the system trained on it. Google is looking to avoid such awkward and potentially serious situations systematically with a method it calls “Equality of… Read More... →

Penguin 4.0 is still rolling right along – but let’s take a break this week and explore some of the other exciting things happening in the SEO world! It’s important not to miss the forest by focusing on only one tree, after all. Our members have been sharing stories about Google’s AI, ICANN, Amazon, Facebook, and more. One story I’m particularly excited to share is about an experiment two of... [Read More...] The post Experiments, AI, and Links as Relationships: Weekly Forum Update appeared first on Interne... →

This week, Google revealed new hardware, Facebook outlined its plans for the company’s future in VR and we paid our respects to Meerkat. Read More... →

Обсуждаем с агентствами, сможет ли Google Shopping составить конкуренцию Яндекс.Маркету и почему... →

In an effort to attract more users to its streaming music service, Google today has teamed up with fitness app Runtastic to offer the app’s users a variety of new workout playlists, including songs for running that are over 130 beats per minute, that are powered by its music service. The songs are available for free within the app, in the 60 countries where Google Play Music is… Read More... →

Google запустил сервис Google Shopping в России. Об этом сообщил руководитель отдела по работе с ключевыми клиентами сектора ритейл Юрий Берченко в ходе конференции Google Think Brand 2016. По словам Берченко, сервис уже работает как витрина, но всё ещё находится на стадии дополнительного улучшения и тестирования. Дальше в компании будут работать над наполнением его ассортимента, добавлением рейтингов […]... →

We’re excited to announce that Azmat Yusuf, the Founder of the incredibly useful Citymapper urban transit app, will be joining us on stage at TechCrunch Disrupt in London on December 5-6. Yusuf previously worked at Google, as well as in the venture capital and equities fields for international banks. He started the Citymapper app in 2011, originally as a guide for Londoners to navigate… Read More... →

There’s was a brief moment during this week’s Google hardware event when everyone following online had a momentary panic attack. The words “Verizon exclusive” were floated and those watching at home understandably tensed up. Carrier exclusives are, of course, ultimately rough for the consumer. Thankfully, however, the contract averse will be able to pick an unlocked… Read More... →

Если на сайте настроена 301 переадресация всех страниц на главную, то Google будет расценивать эти редиректы как «мягкие» ошибки 404. Об этом заявил представитель поиска Джон Мюллер во время очередной видеовстречи для вебмастеров. Следовательно, Google будет игнорировать эти перенаправления, и они не будут передавать PageRank. Ответ Мюллера можно прослушать, начиная с отметки 4:52 видеозаписи ниже:... →

Google’s new hardware is getting a Google-owned physical retail experience – temporarily. The search giant is opening a popup shop in Google at 96 Sprint St. in New York beginning on October 20 called “Made by Google.” This is the same tagline the tech titan uses to market its own-brand hardware, which now includes the new PIxel, Pixel XL, Daydream View, Google Home… Read More... →

The problems associated with the widespread rumors of Twitters “for sale” status and that the management team is divided on whether or not to sell the company were compounded this morning with reports that Google, Disney and Apple will not be bidders. The stock price is down 20% to $19.79 at the time of writing. Who runs Twitter – Board or Management? The impressive Board… Read More... →

This week, I cover a lot more on Penguin. First, the recoveries have started and Google confirmed it should be done fairly soon, probably next few days. The recoveries thus far look very impressive. Early on...... →