Свежие новости и отзывы о Google

Google вывел из беты новые форматы мобильной поисковой рекламы, предназначенные для представителей автомобильной отрасли. В их числе – объявления для автопроизводителей (Model Automotive Ads) и объявления для автодилеров (Dealer Automotive Ads). Оба формата теперь доступны всем рекламодателям в США. Model Automotive Ads включают карусель крупноформатных фото автомобиля, которые можно пролистывать для просмотра. Помимо изображений, объявление также содержит информацию о технических характеристиках модели, с... →

Российские власти доработают законопроект о «налоге на Google», который обязывает ИТ-компании, работающие на рынке России, платить НДС с начала 2017 года, пишет РБК. Документ будет составлен таким образом, чтобы не затрагивать российские компании.... →

Posted by Craig_BradshawThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 19 minutes] As digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we're looking into what competitors are doing from a link building perspective. Thankfully, th... →

На момент запуска в нём участвует родственный для Google сервис Uber и должен присутствовать Gett. Машины Яндекс.Такси не учитываются.... →

“Ex-con” isn’t normally something you find on a founder’s resume. But Google employee Wael Ghonim went to jail for sparking the Egyptian Revolution. Now he might be wearing some golden handcuffs instead, as his startup Parlio just became Quora‘s first acquisition. Parlio’s goal was to spread knowledge — a similar mission to Quora. But rather than… Read More... →

Руководитель бюро BuzzFeed в Сан-Франциско Мэт Хонан написал очерк о генеральном директоре Google Сундаре Пичаи. Журналист провёл в общении с ним три месяца — наблюдал за его поведением и пытался понять его взгляды. Редакция vc.ru приводит адаптированный перевод материала.... →

On a recent episode of our podcast we spoke about the VR industry with Matt Hartman, director of seed investments at Betaworks. When evaluating VR companies, Hartman looks for whether the company is delivering a “10X experience.” Ultimately, can you deliver 10 times the value of comparable offerings with your solution? For VR companies, the vision of their given solution may not… Read More... →

Expa, the startup studio led by foursquare cofounder Naveen Selvadurai and Uber cofounder Garrett Camp, has today announced the close of a $100 million fund that will go towards both Expa Studios and Expa Labs, a new incubator. Investors in the fund include Garrett Camp, TPG founder David Bonderman, Li Ka-Shing & Solina Chau, Google board member Ram Shriram, RIT Capital Partners,… Read More... →

Expa announced today that it has raised $100 million in funding that’ll be used to continue to ideate and build new companies. The investment round included investors such as TPG founder David Bonderman, Li Ka-Shing, Solina Chau, Google board member Ram Shriram, RIT Capital Partners, Sir Richard Branson, HP chief executive Meg Whitman, SV Angel, […]... →

Expa announced today that it has raised $100 million in funding that’ll be used to continue to ideate and build new companies. The investment round included investors such as TPG founder David Bonderman, Li Ka-Shing, Solina Chau, Google board member Ram Shriram, RIT Capital Partners, Sir Richard Branson, HP chief executive Meg Whitman, SV Angel, […]... →

Microsoft’s Cortana personal assistant competes against the likes of Apple’s Siri, Amazon’s Alexa and the unnamed mystery voice behind Google Now. It’s part of a new wave of services that are slowly making talking to computers mainstream, but because of Microsoft’s weak position on mobile, it hasn’t quite had the same impact as some of its competitors. Read More... →

Virtual reality is great for gaming and movies, but when it comes to real-world use cases there’s still quite a bit of room for VR to prove itself. Google is hoping to kickstart this process by making 360 VR content a bit more simple to implement and, in the process, way more spontaneous for users to discover and view. Today, the company announced a new initiative, VR View, a tool… Read More... →

The American Civil Liberties Union on Wednesday said it had identified 63 cases across the U.S. in which the federal government asked for a court order compelling Apple or Google to help access devices seized during investigations.... →

CockroachDB, a 1.5-year-old, New York-based open-database company that aims to keep the applications of its enterprise customers up and running, even when their data centers and cloud infrastructure suddenly goes offline, has raised $20 million in Series A1 funding. The capital comes from Index Ventures and earlier investors Benchmark and GV (formerly Google Ventures). The new money… Read More... →

Google has released what it calls “Model Automotive Ads,” a new ad format that brings up slick swipeable images of cars when consumers search on Google for particular models. The auto industry is just the latest to be aggressively targeted by Google, as the company faces heightened competition from Facebook in attracting advertisers. Just three […]... →

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В ближайшие месяцы в Google AdWords появится data-driven атрибуция (атрибуция на основе данных или алгоритмическая атрибуция) и стратегии назначения ставок на основе выбранной модели. Об этом заявил представитель компании Илья Сидоров на конференции e-Target, которая проходит сегодня в Москве. При выборе модели атрибуции на основе данных внутренний алгоритм системы анализирует все цепочки конверсий и сам решает, какой вес присвоить каждому из шагов конверсии, и какую назначить ставку. Таким образом, эта мо... →

Google announced they are expanding the save image feature in Google Image search from mobile search to desktop search. It is pretty simple, you search for images, click on the image...... →

Aaron Friedman of Five Blocks captured and posted on Twitter that Google has modified the knowledge graph to add a share feature and it also looks like the company URL with the globe next to it is new also...... →

We know Google uses alternative text, alt tags...... →