Свежие новости и отзывы о Google

Paul Haahr, one of the senior folks at Google who work on search rankings, said at SMX West yesterday that position 10 gets way more clicks than positions 8 or 9. He explained that no one wants to click to the next page...... →

Yesterday at SMX West in the How Google Works: A Google Ranking Engineer's Story session Gary Illyes of Google was asked about the Penguin 4.0 update...... →

Google AdWords расширяет доступ к инструменту Smart Goals на большее число рекламодателей. Функционал был запущен в конце 2015 года и призван помогать рекламодателям оптимизировать кампании под наиболее ценные посещения сайтов с точки зрения вероятности совершения конверсии. В первую очередь нововведение предназначено для тех компаний, которые не внедрили отслеживание конверсий на своих ресурсах. Если ранее, чтобы получить доступ к Smart Goals, количество переходов на сайт представителя малого бизнеса дол... →

У них появилась возможность подтвердить сразу несколько филиалов со статусом «Найдены совпадения»

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Google изменил требования к владельцам сайтов

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Команда Google Мой бизнес сообщила о появлении нового способа массового подтверждения филиалов для владельцев неподтверждённых аккаунтов. «Сопоставляйте свои адреса с данными Google Карт с помощью нового удобного инструмента для аккаунтов, в которых не выполнялось массовое подтверждение», - говорится на странице обновлений сервиса.   Как подтвердить сразу несколько филиалов Если аккаунт ещё не был подтвержден, можно подтвердить сразу несколько филиалов со статусом «Найдены совпадения». Для этого нужно вы... →

(Reuters) – Google’s self-driving car team is expanding and hiring more people with automotive industry expertise, underscoring the company’s determination to move the division past the experimental stage. The operation now employs at least 170 workers, according to a Reuters review of their profiles on LinkedIn, the business-oriented social network. Many are software and systems […]... →

Google тестирует новые кнопки фильтров, окрашенные в разные цвета, в поиске по картинкам на десктопах. Нововведение заметили англоязычные пользователи. В августе прошлого года Google начал отображать такие же фильтры в результатах мобильного поиска по картинкам. Теперь поисковик экспериментирует с ними на десктопах. В этот раз кнопки стали разноцветными.  Тестирование проводится в ограниченном масштабе.... →

In the latest sign of support for Apple’s ongoing security legal battle, Box, Google, Facebook, Microsoft and other tech behemoths have filed an “amicus brief,” meaning that they have aligned interests and want their voice to be heard in the upcoming appeals. This is a different amicus brief than the one filed by Square, Twitter, LinkedIn and others earlier today. The… Read More... →

Posted by randfish[Estimated read time: 8 minutes] Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can feel unclear. In today's Whiteboard Friday, Rand outlines a five-step process to more effectively reach and market to your target community. Click on the whiteboard image above to open a high... →

Posted by AnnSmartyYoutube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness.While it's a very effective platform to build readership and following, it can also be quite overwhelming. There are too many parts that come into play. How to create videos? How to build up views and subscribers? How to produce quality and stand out?Luckily, there are tools that make the process easier. While easy video ... →

Cloud file syncing and sharing company Box today is announcing that it will formally show its support for Apple in the ongoing Apple-FBI encryption battle by filing an amicus curae brief in Apple’s defense. A Box spokesperson told VentureBeat that the company would file the brief later today alongside Facebook, Google, Microsoft, and Yahoo. “The […]... →

While Twitch and YouTube gobble up live and recorded video for traditional gaming platforms, a battle is heating up on smartphones. Stre.am, a mobile livestreaming video company, is expanding from camera-based content to video games — at least on Android. It’s using the new additions to Google’s operating system to enable broadcasters to share their gameplay […]... →

Neumob, which recently raised a $8.5 million Series A round, helps developers speed up their apps with the help of a combination of a content delivery network and a number of network optimization techniques. As the company announced today, it has now hired Jim Roskind as its CTO. While Roskind may not be a household name, he is a tech industry veteran with a resume that’s beyond… Read More... →

J.J. Abrams, best known as the co-creator of TV series “Lost” and director of recent “Star Trek” movies as well as “Star Wars: The Force Awakens,” is now bringing his love for space exploration to a new documentary series called “Moon Shot” on YouTube. The series will feature the teams competing for the Google Lunar XPRIZE, a $30 million… Read More... →

Alaska is home to one of the toughest endurance events in the world: the Iditarod — a 1000+ miles dog sled race across the vast wilderness that is the U.S.’s northernmost state. Most of us will never get to see this race in person (or participate in it), but you can now experience a part of the race with the help of Google Street View. Last year, Google put its Street View Trekker… Read More... →

A startup out of Malmo, Sweden called Mapillary is using crowdsourced photos to create an open source, B2B database to compete with Google’s Street View, and today the company announced a Series A round of funding from an impressive list of backers to help make that ambition a reality. The $8 million from Atomico, Sequoia, LDV Capital, and PlayFair will be used to expand… Read More... →

Google has this very cool "featured snippet" or knowledge graph panel for the elections that breaks down each candidates platform by issue. All you need to do is search for the candidate name and on the issues...... →

August 2015 we captured Google testing image button filters in mobile. Since then, Google has been testing colored based filter icons on desktop as well...... →

Dr. Pete Meyers from Moz reports that the Mozcast feature graph is indeed correct in showing that featured snippets are now showing up almost 17% more often...... →