Свежие новости и отзывы о Google

Google запустил новый формат видеорекламы в YouTube – 360-градусные ролики. Новый функционал запущен на базе рекламной платформы TrueView. Панорамные рекламные видеоролики поддерживаются в приложениях YouTube для iOS и Android и в Chrome. Пользователи теперь смогут исследовать каждый угол видео, перемещая мышку или поворачивая смартфон. Панорамные видео особенно удобны для мобильных пользователей, поскольку для просмотра различных частей ролика достаточно просто повернуть устройство: вверх, вниз, вправо ил... →

Представители Google сообщили редакции издания Search Engine Land о том, что в минувшие выходные приступили к последовательному запуску обновлённого алгоритма Panda 4.2. По заявлению разработчиков, вебмастера могут еще несколько месяцев не замечать никаких изменений на своих ресурсах. Сам по себе алгоритм также не окажет ощутимого негативного влияния на сайты. В то же время, заметные изменения могут наблюдаться на уровне отдельных страниц. В Google на раскрывают, какой процент поисковых запросов затронет ... →

Google подтвердил запуск нового интерфейса Поиска отелей (Hotel Finder). Увидеть его можно после поиска по запросу, содержащему название отеля и город. Поиск отелей был запущен Google в 2011 году. С тех пор сервис получил несколько обновлений функционала и интерфейса. В начале этого месяца пользователи заметили, что поисковик тестирует новую версию интерфейса Hotel Finder. Теперь нововведение становится доступным для более широкого круга пользователей. «Мы начинаем запуск нового интерфейса и скоро его бу... →

Posted by Mohit Pande, Country Manager - India, Google for Work India's small businesses aren't small when it comes to economic impact. They employ over 106 million people, make up almost a quarter of the workforce, and contribute close to half of the nation's manufacturing output. As the country looks to drive growth, create jobs and increase exports as part of the Digital India initiative,... →

Google has told us they pushed out a Panda refresh this weekend and it will take months to fully roll out. The post Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Hotel Finder, Google Maps Timeline & Bing Revenue Porn appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

For those of you who'd prefer to generate an OAuth refresh token using only a browser, there's a new guide on how to use the OAuth 2.0 Playground : https://developers.google.com/adwords/api/docs/guides/oauth_playground The guide walks you through the authorization setup required by the AdWords API for a Web application -via a browser session-without the need to execute any command-line scripts. More OAuth resources OAuth 2.0 Authentication for the AdWords API Using OAuth 2.... →

When all other ranking signals are equal, HTTPS will give the edge needed to top other sites in search results. The post Google: With All Else Equal, HTTPS Gives Sites An Edge by @mattsouthern appeared first on Search Engine Journal .... →

Google is rolling out a new 'Your Timeline' feature for Maps over the coming weeks. The update will map visited locations.... →

Google is rolling out a new 'Your Timeline' feature for Maps over the coming weeks. The update will map visited locations.... →

Global early stage investor DCM Ventures has successfully closed its second, $100 million Android-focused fund that the firm had begun raising late last year. Like its predecessor, the second Android Fund dubbed (creatively) “A-Fund II”, will continue to invest in startups building apps for Google’s mobile operating system. Read More... →

Always late to party these days, Microsoft is finally joining the fight against revenge porn. The company joins Google, Reddit, Facebook, and Twitter in promising to remove links to revenge porn as requested. In a blog post, Microsoft says that it will honor requests to have revenge porn and photos and videos taken out of Bing search […]... →

Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.... →

Global Marketing News - 22nd July 2015 Google profits dented by global exchange rates Google's quarterly revenues have increased by 11% compared to the same period last year, reaching almost 18 billion US dollars. Advertising revenue accounted for 16 billion US dollars. The average cost-per-click has fallen slightly, with increases in the numbers of ads viewed on YouTube and mobile devices thought to be behind the fall in ad prices. Profits have been maintained, however,... →

Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.... →

К ним присоединятся крупнейшие игроки рекламного рынка, среди которых: Facebook, MediaMath, Quantcast, Yahoo и другие... →

В рамках проекта «Как выйти из-под фильтра» компания «Текарт» рассказала, как им удалось справиться с пессимизацией Google сайта интернет-магазина... →

DataFox, a 2.5-year-old subscription-based deal intelligence platform, has just raised $5 million in funding co-led by Goldman Sachs and earlier investor Green Visor Capital, with participation from previous backers Google Ventures, Sherpalo Ventures, Stanford’s StartX fund and others. The funding follows an earlier, $1.78 million seed round completed via convertible note. It also follows… Read More... →

While I was browsing around on how to troubleshoot relating to the thousands of “no return tag” errors on a site, I saw that there was not much in the way of resources on this topic, so I thought that it would be good to create one. As you browse Google Search Console (formerly Google Webmaster Tools), you’ll see an option under international targetting, in the Search Traffic Drop down... [Read More...] The post Troubleshooting Google Search Console International Targeting “No Return Tags” Error appeared fi... →

Google confirms they are rolling out a new Hotel Finder Search interface in the local results this week. The post Google Is Now Rolling Out A New Interface For Hotel Finder appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →