Свежие новости и отзывы о Google

Главные тренды продвижения в западном поисковике с комментариями экспертов... →

Google объявил о внедрении новой функции, которая будет автоматически отфильтровывать трафик, поступающий от трёх самых крупных ботнетов из отслеживаемых специалистами компании. Фильтр уже доступен всем рекламодателям в Google Display Network и DoubleCkick Bid Manager. В общей сумме данные бот-сети – Bedep, Beetal и Changthangi – объединяют более 500 тысяч зараженных вредоносным ПО устройств по всему миру. В их числе – десктопы, планшеты и смартфоны. Борьба с мошенничеством – одна из наиболее серьёзных пр... →

На конференции для генеральных директоров, организованной сайтом First Round Review, выступила бывший топ-менеджер Google Ким Скотт. Она рассказала о концепции «крайней прямоты», которую считает лучшей моделью поведения для руководителей. Редакция vc.ru публикует перевод материала First Round Review.... →

Компания переходит полностью на формат HTML5 с января 2017 года... →

The Google Cloud Platform, the public cloud infrastructure from Google that developers can use to build and run their own apps, last night released a fascinating service called Google Cloud Functions. The tool, which allows developers to set up functions that get triggered in response to certain events, is notable because it’s quite similar to […]... →

WASHINGTON/DETROIT (By Paul Lienert and David Shepardson, Reuters) – U.S. vehicle safety regulators have said the artificial intelligence system piloting a self-driving Google car could be considered the driver under federal law, a major step toward ultimately winning approval for autonomous vehicles on the roads. The National Highway Traffic Safety Administration told Google, a unit […]... →

Posted by NickRebuildNationTo help a dental client with 11 locations better compete in multiple locales, we created “City Service Pages” (CSPs) for two of their locations. Completely distinct from the existing service pages, these CSPs are engineered to drive niche traffic from local users by utilizing more specific long-tail searches. Instead of simply listing the services offered, as is often done on location-based landing pages, we were able to optimize individual landing pages based on their targeted co... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Mobile Algorithm Tests Underway...... →

Google с 30 июня 2016 года запретит рекламодателям загружать новые объявления, сделанные при помощи Flash, в рекламные сети Google Display Network и DoubleClick Digital Marketing. Об этом сообщается в блоге компании.... →

Google is marking Safer Internet Day, which falls today, but introducing new authentication features to Gmail to help better identify emails that could be harmful or unsecured. Read More... →

In celebration of Safer Internet Day, Google today added new security features to Gmail, which earlier this month passed 1 billion users. While Gmail supports encryption in transit using TLS and automatically encrypts incoming and outgoing emails when it can, that goes out the window if the sender or receiver doesn’t. “Of course, it takes […]... →

Google today announced the Google Display Network and DoubleClick Digital Marketing are completely ditching Flash for HTML5 next year. More specifically, advertisers will no longer be able to upload display ads built in Flash into AdWords and DoubleClick Digital Marketing starting on June 30, 2016, and won’t be able to run display ads in the […]... →

Google appears to have reversed its earlier decision to ban ad blockers from the Google Play store – a move which had seen the company pulling apps like Adblock Fast and stalling the updates for others, like Crystal’s ad blocker. Now, following an appeal from Rocketship, the developers behind Adblock Fast, Google has re-approved and republished its app to Google Play. The… Read More... →

A week ago, Google suddenly removed Adblock Fast from its Android app store. Today, the ad blocker has been reinstated, allowing Samsung users to download it once again from Google Play. Late last month, the browser preinstalled on Samsung’s Android phones gained support for content-blocking plugins, and the first plugin to support the functionality was […]... →

On Friday, Dr. Pete Meyers, the man behind Mozcast said on Twitter that his tool picked up significant ranking changes in the mobile search results. He said "URLs on page one jumped from 80.9% to 88.7%." That is very big but within 24 hours...... →

At SMX West in a few weeks I am moderating a panel named What You Need To Know About Google App Indexing. In that panel...... →

Android Studio 2.0, which was released a few days ago now supports integration with Google App Indexing. Google App Indexing Integration & Testing has been added directly to the studio. If you "add App Indexing into your app helps you re-engage your users...... →

Cassie from the Google AdWords team confirmed in a few Google AdWords Help threads that there is a known issue with the keyword status field in your AdWords report. In short...... →

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Сегодня, 9 февраля 2016 года, во всем мире отмечается День безопасного интернета. По этому случаю представители Google традиционно дарят пользователям до 2 Гб пространства на диске Google Drive на постоянной основе. Акция действует до 11 февраля. Чтобы воспользоваться привилегией от Google, необходимо проверить настройки безопасности в аккаунте с помощью мастера настроек безопасности Security Checkup. После перехода на сервис по ссылке владельцу аккаунта необходимо проверить настройки номера телефона и за... →