Свежие новости и отзывы о Google

Затраты рекламодателей на платный поиск в США во втором квартале 2015 года выросли на 22% по сравнению с аналогичным периодом предыдущего года. Такой рост стал возможен благодаря мобильному поиску. По данным агентства IgnitionOne, двузначный рост рынка платного поиска в США наблюдается третий квартал подряд. Затраты на платный мобильный поиск выросли на 71% по сравнению с аналогичным периодом предыдущего года, затраты на поиск на планшетах - на 22%. На смартфоны пришлось 59% расходов на мобильные устройства... →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google PDF Spam, Paid Search Up & Mobile Movie Times appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Are all tweets searchable in Google? Not exactly. The search giant actually has a long way to go The post Google Indexing Only 3.4% of Tweets, Mostly From Influencers [STUDY] by @mattsouthern appeared first on Search Engine Journal .... →

Back at Google I/O in May, Google announced “Android M”, the latest version of its Android operating system. Almost immediately, they released a preview build for developers to tinker with. It was a bit buggy, sure — but it let developers test their apps and get to know the new OS before everyone else got their hands on it. Today, Google is taking a second swing with the… Read More... →

See how these hackers used PDF documents to inject links and keywords and through cloaking techniques, scammed searchers to go to other web sites. The post IT Security Company Uncovers Google Link Spamming Technique Through Cloaking PDF Documents appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Google says its Gmail spam filters are now smarter than ever. While the service always used machine learning to figure out what was (and wasn’t) unwanted email, it now uses a more sophisticated neural networking approach to analyze incoming messages. Read More... →

Follows on other recent value price messaging tests spotted in PLAs. The post “Great Price” Messaging Spotted In Google Shopping Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Google has released a developer update for its Android M Preview, the first of its kind since being announced at Google I/O earlier this year. If you want to install it onto your supported device, you’ll receive near-final APIs for you to validate your own application against, as well as more standard testing and other platform […]... →

Posted by Sri Harsha Somanchi, Product Manager (Cross-posted on the Google Gmail Blog .) The Gmail team is always working hard to make sure that every message you care about arrives in your inbox, and all the spam you don't want remains out of sight. In fact, less than 0.1% of email in the average Gmail inbox is spam, and the amount of wanted mail landing in the spam folder is even lower, at under 0.05%. Even still, Gmail spam detection isn't perfect.... →

Google today launched Gmail Postmaster Tools, which let companies minimize how many of their important emails get put into Gmail’s spam folder. The goal is to reduce the number of times users have to go looking in their spam folder for that vital message. As the Gmail team puts it, the goal is to give […]... →

According to a recent study, Google found 74% of moviegoers search online for showtimes, with 56% of the searches happening on mobile. The post Google Reports A 41% Growth In Mobile Searches For Movie Showtimes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Last year’s $500 million acquisition of DeepMind by Google undoubtedly put Artificial Intelligence (AI) squarely in the minds of investors and media alike. So much so that there’s a tendency to re-badge any tech comprising of algorithms and machine learning as AI. However, regardless of where that line starts and stops, Munich-based Neokami claims it’s the real deal. Read More... →

Google Analytics Web Tester – инструмент, который позволяет моделировать действия пользователей на сайте и следить за работой GA

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Get ready for the rebirth of Google Glass. Details were recently uncovered that indicate Google is working on an upgraded version. However not aimed at the general consumer, but at the enterprise market. According to 9to5google, this upcoming edition will pack a larger display prism, Intel Atom CPU and the ability to connect an external battery pack — all upgrades critical for… Read More... →

App Annie, whose mobile app intelligence platform is now used by over 700,000 applications and 94 percent of the top 100 publishers, is today expanding its feature set with the debut of in-app analytics. The service, launching now into an open beta, integrates with Google Analytics, allowing app developers a way to view usage metrics across five app stores alongside data from 34… Read More... →

Posted by Maggie Johnson, Director of Education and University Relations, Google (Cross-posted on the Google for Education Blog) The disparity between the growing demand for computing professionals and the number of graduates in Computer Science (CS) and Information Technology (IT) has been highlighted in many recent publications . The tiny pipeline of diverse students (women and underrepresented minorities (URMs)) is even more troubling.... →

Google Maps has made some minor changes that improve usability, while Nokia appears to be struggling to sell its mapping service HERE. Google Maps now will hide the search bar on the top and explore bar on the bottom of the map screen to create a larger visual field. One tap causes those bars to... Please visit Search Engine Land for the full article.... →

Для этого он использует специальный URL – GoogleWebLight.com

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Mobile continues to drive growth with smartphone spend up 71 percent year-over-year. The post Report: US Paid Search Spend Up 22 Percent In Q2, Google Regains Share Losses appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Posted by Daniel_MorganAs Google continues to expand its Knowledge Graph, one of the most significant developments has been that of the Direct Answers Box, which was also recently added as a new component to the 2015 edition of Search Engine Land’s much-loved Periodic Table of SEO Success Factors.Instead of writing about how to get your content featured in the Direct Answers Box, I thought I would focus specifically on what can be done to ensure your content is displayed properly for a high click-through ra... →