Свежие новости и отзывы о Google

Экспериментальная версия обновленного «Яндекс.Браузера» для смартфонов появилась в Google Play. Об этом vc.ru рассказал источник, близкий к компании. В «Яндексе» подтвердили информацию и отметили, что для планшетов новая версия недоступна.... →

Как выстроить продажи через мессенджеры? Можно ли получить клиентов на «Хабре»? Как работать с коубами? Зачем нужны корпоративные социальные сети? Как работать с лидерами мнений на YouTube?  В течение двух дней спикеры расскажут вам о тех областях интернет-маркетинга, которые обычно находятся за пределами внимания специалистов. Среди докладчиков: — Екатерина Назарова (Aitarget) — Екатерина Кондратьева (Google) — Янис Дзенис (Aviasales) — Яна Белова (Flamp), — Ольга Кох (YouTube), — Саша Александрова (Coub) ... →

YouTube представил музыкальное приложение YouTube Music. Новый стриминговый сервис призван составить конкуренцию Spotify и Apple Music. Приложение работает на базе поисковой технологии Google и позволяет искать музыку по композиции, альбому или исполнителю. Результаты поиска включают широкий спектр релевантных видео: живые трансляции с концертов, версии композиции для караоке и обучающие ролики, показывающие, как сыграть понравившуюся мелодию. В YouTube Music также есть подборки треков, которые могут заин... →

Bing представил свою версию инструмента проверки сайта на удобство просмотра с мобильных устройств – Mobile Friendliness Test. Новый сервис анализирует страницу, а затем дает рекомендации относительно его состояния. Оценка основана на таких критериях, как: ширина содержимого страницы; читабельность текста; расположение ссылок и других элементов; использование несовместимых плагинов. Ниже – скриншот инструмента в действии: Напомним, что в мае Bing анонсировал запуск собственной версии mobile-friendly алго... →

Компания Yahoo запустила свою версию товарных объявлений. Реклама этого формата будет появляться в поиске Yahoo и на сторонних площадках. Видеть её смогут пользователи смартфонов, планшетов и десктоп-устройств. Пилотную версию нового формата протестировали такие ритейлеры Kohl’s, Wayfair, Overstock и другие. В число технологических партнёров вошли Commerce Hub, Merkle RKG и Channel Advisor. «Компании, которые приняли участие в тестировании, наблюдали повышение коэффициента конверсии до 20%, при этом CPA б... →

Never mind the mystery of The Curious Incident of the Dog in the Night-Time, things just got a whole lot weirder today when Google shared with the world a picture of a police officer, seemingly in California, pulling over one of its self-driving cars — for going too slow. “Driving too slowly? Bet humans don’t get […]... →

The internets lit up today when someone posted a photo of a cop talking to someone in a self-driving car. Yep, it got pulled over. Why? According to Google, it was going too slow. I mean, I guess it’s better to be safe than sorry, but damn if 25 miles per hour isn’t slow as mud. BUT HEY. It sure looked pretty, since Google allowed some budding artists to paint the cars…red? Read More... →

Following today’s launch of the anticipated YouTube Music application, music video streaming app Vevo, which distributes videos to YouTube and counts Google as an investor, is also introducing a new experience of its own. The company today is rolling out a completely revamped mobile app, initially on iOS, which reimagines the Vevo application as one that’s focused more heavily… Read More... →

I am a veteran and a Googler. I retired in 2012 after a 25-year career in the military, and this week with Google.org, I helped bring veterans with disabilities, and those otherwise unable to travel, their first virtual reality experience. On Thursday morning, we filmed the NYC Veteran's Day Parade in 360-degree video, and with Google Cardboard ,... →

I am a veteran and a Googler. I retired in 2012 after a 25-year career in the military, and this week with Google.org, I helped bring veterans with disabilities, and those otherwise unable to travel, their first virtual reality experience. On Thursday morning, we filmed the NYC Veteran's Day Parade in 360-degree video, and with Google Cardboard ,... →

The following was originally posted on the AdWords Blog. From monitoring account performance at scale to making cross-account campaign changes, manager accounts help many of the most sophisticated AdWords advertisers get more done in less time. To deliver more insightful reporting and scale your remarketing efforts,... →

At Pubcon 2015 in Las Vegas, the SEJ team had the opportunity to speak with Jenny Halasz and Eric Enge about content effectiveness optimization. The post Understanding Searchers' Needs + Advanced Google Analytics: Interviews With Two Experts by @mattsouthern appeared first on Search Engine Journal .... →

The following was originally posted on the AdWords Blog. From monitoring account performance at scale to making cross-account campaign changes, manager accounts help many of the most sophisticated AdWords advertisers get more done in less time. To deliver more insightful reporting and scale your remarketing efforts,... →

At Pubcon 2015 in Las Vegas, the SEJ team had the opportunity to speak with Jenny Halasz and Eric Enge about content effectiveness optimization. The post Understanding Searchers' Needs + Advanced Google Analytics: Interviews With Two Experts by @mattsouthern appeared first on Search Engine Journal .... →

Google launched an upgrade to its Google Play Books store for Android today that will make it easier to read comics on your phone and tablet. The company also today introduced personalized comic recommendations to make it easier for find similar series, as well as a set of curated series pages for comics in the Play store. Read More... →

From monitoring account performance at scale to making cross-account campaign changes, manager accounts help many of the most sophisticated AdWords advertisers get more done in less time. To deliver more insightful reporting and scale your remarketing efforts, we're introducing two new enhancements to manager accounts: Google Analytics account linking,... →

Today marks the 10th anniversary of the launch of Google Analytics. So much has changed over the last decade! If you think back ten years ago, the most popular smartphone was the Blackberry and a 128 megabyte flash drive cost about $30. Today you can get 250X the storage for half the price. During that time,... →

YouTube today launched YouTube Music, a new app designed specifically for discovering music on the video-sharing website. You can download YouTube Music now directly the Google Play store or the App Store YouTube has over 1 billion monthly active users. Thanks to the service, Google has paid out over $3 billion to the record industry […]... →

Posted by LokiAstariGood news, everyone: November's Mozscape index is here! And it's arrived earlier than expected.Of late, we've faced some big challenges with the Mozscape index — and that's hurt our customers and our data quality. I'm glad to say that we believe a lot of the troubles are now behind us and that this index, along with those to follow, will provide higher-quality, more relevant, and more useful link data. Here are some details about this index release: 144,950,855,587 (145 billion) URLs 4,6... →

Posted by Danny Chi, director of engineering at Tripping.com Editor's note: Today's guest blogger is Danny Chi, director of engineering at Tripping.com. Read how Tripping.com and Google for Work Partner Navagis used Google Maps APIs to improve user experience and increase Tripping.com's revenue and traffic - which has gone up by more than 2,000% over the past 12 months.... →