Свежие новости и отзывы о Google

Представитель команды Новостей Google Стейси Чань (Stacie Chan) поделилась советом для тех издателей, которые владеют мультиязычным сайтом. По её словам, чтобы новости со всех региональных версий ресурса гарантированно попадали в индекс Google News, необходимо подтвердить каждую из них по отдельности. Таким образом, если региональные версии сайта опубликованы на разных национальных доменах верхнего уровня, поддоменах или в подкаталогах, каждая из них должна быть подтверждена в отдельном порядке. Напомним,... →

Планируйте кампании в КМС Google на основе прогноза об эффективности... →

С большой долей вероятности запуск алгоритма Penguin 4.0 состоится в январе 2016 года. Такое мнение высказал специалист отдела качества поиска Google Джон Мюллер (John Mueller) во время очередной видеовстречи для вебмастеров. «Я не хочу давать каких-либо обещаний по поводу конкретной даты, но уверен, что всё готово для запуска в январе. Однако пока я не хочу делать каких-либо заявлений по этому поводу», - отметил Мюллер. Ответ специалиста можно прослушать, начиная с отметки 18:44 видеозаписи ниже: Напомним... →

Хотя верится обещаниям Джон Мюллера все меньше

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Google AdWords обновил функционал планировщика кампаний в КМС, добавив прогнозы по трафику и показам, основанные на заданном бюджете и ставках. Нововведение призвано сделать планирование кампаний более эффективным. Прогнозные показатели учитывают текущие данные аукциона и показывают, как будут меняться показы и трафик с течением времени. Инструмент также оценит, какая часть бюджета будет потрачена на выбранные места размещения. Для просмотра прогнозных данных нужно перейти в раздел «Получить варианты и оце... →

Posted by RuthBurrReedyThere’s a lot of talk about branding in the search marketing industry of late, and there’s good reason for that: Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online (and off, but this is a digital marketing blog so that’s what we’re talking about today). I recently spoke at the Dallas Fort Worth Search Engine Marketing Association’s annual State of Search conference on how to incorp... →

Honestly, I am sad but not surprised. Google implied that they are not doing holiday decorations this year...... →

Reminder: Almost 90 per cent of the revenue of the company formerly known as Google — grandly rebranded Alphabet this fall, even if everyone, including me, is still going to call Google Google — comes from advertising. Mountain View’s annual revenue is around $69 billion at this point. It makes almost all (89 per cent) of that money-mountain from ads. It might like… Read More... →

Google will remove YouTube’s Webcam Capture feature, which lets users record videos with webcams right on YouTube with no uploading required, after January 16, 2016. When you use Webcam Capture now, you’ll see a little warning near the top of the screen about the feature’s upcoming disappearance. Webcam Capture first showed up way back in […]... →

Google has begun circulating an updated version of Android Marshmallow that solves an odd problem some users experienced: the clocks on their devices running slower than they should be. The bug caused some people to stop trusting their Android devices running 6.0 Marshmallow when it comes to alerting them to alarms and calendar events. And […]... →

Google chief executive officer Sundar Pichai is the latest tech executive to issue an open call for tolerance after Donald Trump called for a ban on Muslims entering the United States. Read More... →

Today, OpenAI, a non-profit artificial intelligence research company was announced to the world. Its director is a research scientist at Google, Ilya Sutskever. This comes a day after Facebook open-sourced its AI hardware. Its reason for existing was explained in an introductory post: Our goal is to advance digital intelligence in the way that is most likely to benefit humanity as a whole… Read More... →

Google has released a much-needed update to its Google Play Movies & TV iOS app that endows the software with both HD streaming and cellular connectivity. Prior to today’s update, the app had seen a decidedly tepid reception, earning just a 2.5 / 5 rating over 705 reviews. Besides the resolution bump and expanded connection option, the app […]... →

YouTube Gaming, Google’s answer to Twitch, is trying to stay ahead of the curve by adding new functionality quickly. One such feature is only available for Android right now, and its a “Cardboard Mode” that allows you to watch any video with a theater-type big-screen setting feel. Don’t have a Google Cardboard yet? Grab a Star Wars themed one for free. Basically… Read More... →

Google is continuing its marketing partnership with Lucasfilm, and this time it is giving people a free way to view basic virtual reality content. To promote the impending release of Star Wars: The Force Awakens, which will debut in theaters around the world December 18, Google is giving away its Cardboard virtual reality phone holders that […]... →

The Star Wars: Force Awakens train is a rollin’ and Google has gotten involved in a few different ways. One was by offering a special edition Google Cardboard in four Star Wars themes in Verizon stores on December 2nd. They were handed out to Verizon customers for free, but I was told that a lot of stores ran out. Welp. If you want one, you can still get one. For free. Just order it… Read More... →

Google выпускает дизайнерские роутеры для интерьера... →

It’s been a week of most curious tales on our forums. We’ve got another Phantom update lurking in the shadows and churning the rumor mills. A user on WebmasterWorld accidentally re-avowed some items on their disavow file… only to experience a tremendous surge of traffic. Users on SEO Chat wonder if Google has broken its own algorithm, and on Cre8asiteforums users discuss the best way to hop from one server... [Read More...] The post Free HTTPS, Broken Algorithms, and Phantom 3: Weekly Forum Update appeared ... →

This week in search, we covered that Google expect Penguin 4.0 to be released in January 2016. Google seemed to have sent out a large number of manual actions this week...... →

Stacie Chan from the Google News team said in a Google News Help thread that if you have a multilingual news site, each version of that site needs to be submitted individually to the Google News submission team...... →