Свежие новости и отзывы о Google

Надежда Шукалова (Google) и Марина Никитина (Go Mobile) об основах маркетинговой стратегии 2016

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Yahoo's new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with Google to help fill that. Not going to happen for EU or India probably to prevent Antitrust issues. Still needs Govt. Approval. This October 21st SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes . Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.... →

Earlier this week, Google announced that it is finally introducing its subscription model for YouTube, but it has the community creators on the site reeling from the uncertainty. YouTube Red is a $10 monthly service that gives you access to everything on the video service but without ads. Members can even download YouTube clips for […]... →

Overall, the growth of Rich Answers shown in search results increased almost 9% from December 2014 to July 2015. The post Study Finds Google Rich Answer Results Have Increased Dramatically by @wonderwall7 appeared first on Search Engine Journal .... →

Google has developed an open source project called the Crisis Info Hub dedicated to providing refugees with important information on their journey to safer countries. When used, it’ll provide information on nearby lodging, transportation, medical facilities, and more in what appears to be a compact way that doesn’t consume a lot of the device’s battery […]... →

Online shoppers looking to spice up their wardrobe on a more regular basis can now download a new app from Le Tote, a “Netflix-for-clothing” type of service backed by Andreessen Horowitz, Google Ventures and others, which launched to the public this week. From the app, you’ll be able to access Le Tote’s online catalog of over 150,000 pieces of clothing and… Read More... →

Right on time for Halloween, rumors spring out of the ground that a new Google update involving so-called low quality, high volume, “zombie” traffic is coming. And that’s not all that’s buzzing in our communities! We’ve got news of Duane Forrester’s departure from Microsoft, a great discussion about site layouts, words from Seth Godin about ad blocking, and more. Besides zombie traffic, the biggest news is probably Amazon tackling 1,114... [Read More...] The post Zombie Traffic and Fake Reviews: Weekly Foru... →

This week, I try the new set up again, I hope the sound quality is okay now. Google Panda may have updated again, maybe. But there is also a Zombie update that happened a few days ago. Google wonât confirm it because it might be core ranking algorithm related...... →

Редактор ресурса Lifehacker.com Эрис Равенскрафт опубликовал заметку о том, почему Google редко удаётся дать своим продуктам действительно хорошие названия и почему это зачастую приводит к путанице. Редакция vc.ru публикует адаптированный перевод материала.... →

Один из первых сотрудников Google Весли Чен, занимавшийся созданием Google Analytics, и его партнер, маркетолог Пэт Блют, использовали принципы работы ИТ-гиганта при проектировании своего дома. Таким образом у них получился высокотехнологичный хаб для современного жителя. Свой дом Чен и Блют показали журналисту The Wall Street Journal.... →

You can track all of your social media traffic, and you can track it for free: all you need are Google Analytics and a little bit of UTM codes. The post The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media by @Jeffrey_the_Red appeared first on Search Engine Journal .... →

Not to be confused with what I am calling the Google Halloween Zombie Update - many webmasters at WebmasterWorld are noticing weird types of users being referred to their web sites via Google...... →

Google's Gary Illyes said on Twitter, in response to my reports of the Google Halloween Zombie update that Google does not confirm core ranking algorithm updates and this may have been one of those...... →

Google's new CEO, Sundar Pichai, answered questions in last nights Google's earnings report and said a tidbit that I never heard before...... →

We are expecting the next Penguin release to be real time and continuous and I suspected it would happen by the end of this month - but I might be wrong. Gary Illyes from Google said on Twitter that the Penguin refresh or update is still not ready...... →

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Ранее заявлялось, что самоуправляемые автомобили от Google будут выпущены примерно в 2020 году... →

В аналитическом сервисе Google Analytics появились вычисляемые показатели (calculated metrics).  Новый функционал позволяет рассчитать нужные цифры прямо в отчётах GA, не выгружая данные в Excel для работы с формулами. Например, среднюю выручку на одного пользователя, процент трафика из источника и другие метрики. Вычисляемые показатели вводятся отдельно от пользовательских метрик и не «съедают» их количество. В стандартном аккаунте Google Analytics доступно 5 таких показателей; в Premium – 50. Важно отме... →

Генеральный директор агентства интернет-маркетинга Artilleria написал для рубрики Growth Hacks материал о том, почему предприниматели и топ-менеджеры компаний должны разбираться в системе Google Analytics — какую информацию из неё они могут получить и как эти сведения можно использовать для развития бизнеса.... →

Холдинг Alphabet, в который входят Google и другие компании, объявил о начале программы выкупа собственных акций в общей сложности на $5 099 019 513.59. На необычную сумму обратило внимание издание Techcrunch.... →