Свежие новости и отзывы о Google

Posted by randfishLast night at the SEOmoz meetup in Avi Wilensky's incredible office space, a frequent topic of discussion both during the presentations/Q+A and in small group networking before and after was the propensity for Google (and Bing) to bias towards exact match domains in the rankings.How big an issue is exact-match domains? Let's look at some data from our correlation analysis from SMX Advanced earlier this year:Just by itself, exact match is remarkably high in correlation to rankings. No other... →

Posted by randfishLast week I visited Milan, Italy thanks to the generosity of the US State Department and Marco Montemagno, organizer of Social Media Week. I was, first off, impressed that the State Dept. had a formal program to encourage digital entrepreneurship and the promotion of Internet use as part of their mission to spread democracy. I was even more impressed that Marco's Social Media Week garnered more than 25,000 attendees (granted, most events were free, but still exciting numbers). During my pa... →

Posted by willcritchlowNormally, I tend towards the uncontroversial when I write. I haven't been the author of many posts that have caused debate. But I've had enough. I need to speak up. Most conference presentations suck There. I said it. I remember being amazed (and, back then, pretty heartened) when I went to my first SEO conference and realised I already knew most of what was being said. Amazement turned to disappointment at my second conference, which was billed as "Advanced" and where the same old ba... →

Posted by randfishDuring my first few years in the SEO field, half of the sites I'd visit - those my SEO brethren in the forums or over email owned - were what today we'd probably call "over-optimized." They tended to have features like:Keyword after keyword stuffed into the title element of every pageOverly-lengthy and keyword rich URL stringsPage filled with "SEO'd" content that was never intended to be a focus for visitorsBacklink profiles that lacked a single high-quality, "editorial" linkAt its best, o... →