How to Build Links in Person

Posted by RuthBurrReedyThe important thing to remember when you're trying to attract links—real, powerful, high-quality, authoritative links—is that behind each of those links is a person. The kinds of links that Google wants you to build are the kinds of links that you get when a real live person decides to share or link to your content. That great content you're creating is designed to be the kind of stuff people like to share, but getting people to share it often requires outreach. When you ask someone t...