Свежие новости и отзывы о Google

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На тематических площадках продолжаются обсуждения на тему неподтверждённого обновления алгоритма Google от 19 ноября 2015 года. На днях вебмастера и специалисты отрасли заметили новые изменения, которые говорят о том, что его запуск пока не завершён. SEO-аналитик Гленн Гейб (Glenn Gabe) утверждает, что он видел признаки апдейта 19 ноября, затем – 4 декабря и 10 декабря. В доказательство он предоставил скриншот графика SEM Rush: Tremors continue from the 11/19 update. Seeing a lot of movement on 12/4 & 12/... →

В ближайшем будущем Google не не планирует запуск поддержки новых видов микроразметки, включая VoiceXML. Об этом заявил специалист отдела качества поиска Джон Мюллер (John Mueller) в ответ на вопрос в Twitter. VoiceXML (VXML) – один из открытых стандартов W3C на основе XML-языка, диалоговый язык разметки. VoiceXML имеет теги, которые являются командами для голосового браузера, который распознает речь, осуществляет голосовую идентификацию и предоставляет диалоговое управление. VoiceXML-документ выглядит так:... →

Posted by cmurfToday, we're talking about June 25th, 2015: the day Google AdWords changed forever to allow Analytics remarketing audiences to be available for advertisers on search. In our video blog, we'll begin by telling you why this is important and explain some problems it solves. We'll give you some examples of how you can use RLSAs, along with four benefits of using them. We've also included a simple example of how you can create one audience. And we'll conclude with the sequel to The Day Google AdWo... →

Команда Яндекс.Директа сообщила о запуске в открытое бета-тестирование нового типа кампаний с автоматизированным созданием рекламы — Динамическими объявлениями. Особенность в том, что система сама генерирует элементы рекламы и собирает из них эффективные объявления — точечно под каждый товар и соответствующий ему запрос. Директ анализирует содержание рекламируемого сайта и берет на себя всю работу по подбору ключевых фраз, заголовков и посадочных страниц. Достаточно создать кампанию для динамических объявл... →

If you’re a night-reader on your mobile device, then you know that it’s hard to get tired with the bright screen burning your eyeballs. This of course isn’t a problem with physical books, as you can add a soft light to the room to wind down. Google Play Books wants to emulate that softer experience with a feature it calls “Night Light.” As the evening goes on,… Read More... →

Project Fi, which is Google’s way of jumping in the middle of the great carrier race, has shared today that you can now order a SIM for your data-only device. I’ve switched one of my phones over to Fi and I really haven’t had a problem with finding reception and the way they bill you is refreshing. Here’s what the Google Fi team said today about the data-only… Read More... →

Every single time I see something else pushing “Star Wars: The Force Awakens” I roll my eyes. And then I try something else where I think “OK, that was pretty smart.” Disney has teamed up with every brand known to man to promote the film, which premiered last night in Los Angeles. One of the partners Disney has gone deep down into the bag of tricks is Google. Today, a… Read More... →

Google today launched a new Chrome experiment called “Lightsaber Escape” in partnership with Disney, LucasFilm, and Industrial Light & Magic. The Star Wars “interactive web experience” starts off in a Star Destroyer, where Google says “you’ll need to use your phone as a lightsaber to escape the First Order.” In March 2009, Google launched Chrome […]... →

Angular 2, Google’s framework for building mobile and web apps in HTML and JavaScript, is now in beta. Google first announced Angular 2, which represents a significant (and controversial) break from Angular 1, in September 2014. Since then, it’s gone through an alpha and developer preview. By applying the ‘beta’ label to Angular 2, Google basically says that it believes… Read More... →

Google is expanding the capabilities of its clever mobile feature, “Google Now on Tap,” which offers additional information about what you’re looking at within a mobile application without having to exit and then perform a Google search. Before, the feature supported the ability to find restaurants and points of interest, learn more about songs or artists in music apps,… Read More... →

BigQuery, Google’s SQL-based big data analytics service, is getting an update today that, among other things, will make it easier for users to avoid runaway query costs and to stream large amounts of data right into their databases. Google is also introducing audit logs for BigQuery as a beta. This feature will make it easier for IT admins to track what their users are doing on the… Read More... →

Google today announced several enhancements to its BigQuery cloud-based data analytics service. The biggest one is a new option for setting quotas, designed to keep users from spending too much money with the product on any given day. Using the new Custom Quotas feature, admins can set quotas for individual users or for entire projects, […]... →

Following its launch this fall, Google’s Apple Pay rival known as Android Pay is taking another notable step this morning: it’s now available to use within mobile applications. According to the company, Android Pay will initially be available as an alternative means of checking out and paying for goods and services in a number of apps in the U.S., including shopping apps like… Read More... →

Google is rolling out the next phase of its Apple Pay competitor. Starting today, you will now be able to pay with Android Pay inside mobile apps. In addition to launching in-app payments, the company also announced plans to expand Android Pay to Australia in 2016. Up until now the ability to make purchases in apps is […]... →

Обозреватель vc.ru изучил историю одного из первопроходцев интернет-бизнеса — компании Yahoo, которая в свое время была одним из лидеров рынка и имела возможность приобрести Google, но сейчас часто подвергается критике и находится в неустойчивом положении.... →

Remember the unconfirmed Google update from November 19th? Well, there is speculation that there are still fluctuations around that update that are continuing to roll out.... →

John Mueller of Google answered a question on why you may want to split up your XML Sitemap files in a... →

Joe Youngblood asked Google on Twitter if Google would "honor VoiceXML in the near future to help match voice searches with website content." Google's John Mueller responded on Twitter basically saying no...... →

Cyrus Shepard posted on Twitter that Google recently changed the developer docs for rich snippet markup to add that it is required to put in the author name in your markup. Truth is, every cached version I look at shows required as of December 12th...... →