Свежие новости и отзывы о Google

Google uses an AI called RankBrain to handle first-time queries The post Google Uses 'RankBrain' To Answer Queries That Have Never Been Searched Before by @mattsouthern appeared first on Search Engine Journal .... →

To Be Useful, Or Interesting Google has a big head start, as it launched Now back in 2012. Now has tons of functionality, mostly surrounding objective data. It can pull relevant info like flight times and changes from your email, display breaking world news updates, or give you a heads up about traffic between your home and office. Its latest trick, Google Now On Tap, can surface… Read More... →

Posted by Bill.SebaldA process can easily become a habit. A habit may not change without awareness or intervention.Before it becomes a habit, a process should be adjusted to change along with new goals, constant learning, experimentation, and so on. Considering your time in analytics, are you engaging in a process, or in an outdated habit?That’s a real question that digital marketing practitioners should ask themselves. Inherently, marketers tend to be buried with work, reusing templates to speed up results... →

Представитель Google Грег Коррадо (Greg Corrado), рассказал о существовании в поисковой системе важного для ранжирования сигнала – RankBrain. На данный момент известно, что сигнал, созданный на базе алгоритмов машинного обучения, ежедневно обрабатывает до 15% поисковых запросов и является одним из самых значимых факторов ранжирования для Google. На сегодняшний день RankBrain способен за сутки обрабатывать миллиарды страниц в интернете, анализируя их на соответствие запросу. С этой целью математическая моде... →

SEJ news and updates about how SEO disrupts analytics, Google's new Tech Entrepreneurship Nanodegree, and top posts for the past week. The post SEJ Wrap-Up: How #SEO Disrupts Analytics, Google Introduces Tech Entrepreneurship Nanodegree by @megcabrera appeared first on Search Engine Journal .... →

As the holiday season approaches, your to-do list can seem never-ending. On top of the festivities of the season, you're managing your bids, adding new popular products to your inventory, and trying to balance your budget " all in hopes of reaching holiday shoppers at the moment they're looking to buy. Here at Google Shopping , we want to help you succeed during one of the busiest times of the year by connecting shoppers with your products at the drop of a (Santa) hat.... →

A Webmaster asked on Twitter if let Google know about a URL shortener...... →

I believe that the Google Search Console would not show you the older messages in the Google Search Console, if you just recently verified the site...... →

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There are many reports in the Google Webmaster Help forum and on social media, like Twitter of webmasters complaining that the Google Search Console is not loading. Instead...... →

Член совета директоров интернет-бухгалтерии «Моё дело» Олег Анисимов рассказал на своём сайте, как именно он использует Google Calendar для планирования задач. Редакция vc.ru публикует текст с разрешения автора.... →

If you have an Android smartphone with a fingerprint scanner running Google’s latest-and-greatest OS update, Android 6.0 Marshmallow, you can now authenticate purchases in the Google Play store with just a press of your thumb. That’s something iOS users have been able to do in the App Store on their iPhones and iPads since Apple launched […]... →

Google запустил бета-версию инструмента Shopping Insights. Новый сервис покажет ритейлерам, какие товары чаще всего ищут жители конкретных городов. Инструмент «оценивает» популярность и тренды по различным товарам, исходя из агрегированной информации о поисковых запросах потребителей в Google. С помощью нового функционала ритейлеры смогут увидеть, какие товары популярны или непопулярны в конкретном регионе, и принять более взвешенные решения по реализации своих продуктов, исходя из текущего спроса. В Shop... →

В ответ на сообщения вебмастеров об изменениях в поисковой выдаче инженер службы качества поиска Google Гэри Илш (Gary Illyes) заявил, что Google не подтверждает обновлений основного поискового алгоритма, и это может быть одно из них. Барри Шварц (Barry Schwartz) дважды подавал запрос в Google с просьбой прокомментировать изменения, замеченные вебмастерами. Однако пресс-служба компании отказалась предоставить подтверждение или опровержение по этой информации. Напомним, что специалисты отрасли заметили при... →

Posted by bridget.randolphAs mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed, with separate URLs for desktop and mobile content and apps tucked away in app stores. But as app and mobile web usage continues to rise, the ways in which people access this content is beginning to converge, whi... →

GUEST: While many are predicting the death of the agency of record (AOR) model in advertising, it remains alive, though not necessarily thriving, in our parallel universe of PR. There’s no standard benchmark on the average length of the PR agency/client relationship, but my unscientific research on Google pegs it at less than three years. That’s […]... →

Полезные советы от Google и Яндекса в еженедельном обзоре

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Надежда Шукалова (Google) и Марина Никитина (Go Mobile) об основах маркетинговой стратегии 2016

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Yahoo's new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with Google to help fill that. Not going to happen for EU or India probably to prevent Antitrust issues. Still needs Govt. Approval. This October 21st SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes . Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.... →

Earlier this week, Google announced that it is finally introducing its subscription model for YouTube, but it has the community creators on the site reeling from the uncertainty. YouTube Red is a $10 monthly service that gives you access to everything on the video service but without ads. Members can even download YouTube clips for […]... →