Свежие новости и отзывы о Google

Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important to have a diverse marketing strategy.... →

As you can see from the picture above (click on it to enlarge), Google has added the URL of the site mentioned in the knowledge graph, when the query is navigational. So searching for [fox news], [pbs], [yahoo], [bp] and other brands...... →

Новые процессоры D-Wave 2X имеют 1152 кубита, что делают их мощнейшими подобными устройствами на данный момент... →

В издательстве «Манн, Иванов и Фербер» вышла книга «Работа рулит!» автор которой – вице-президент Google по персоналу Ласло Бок – рассказывает о том, как работают с людьми в корпорации Google. Firrma публикует фрагмент книги, где рассказывается о принципах подбора персонала в условиях ограниченных ресурсов.  Мы в Google выдвигаем на передний план инвестирование в людей. Основная часть времени и средств, выделенных на нужды рекрутинга, уделяется привлечению, оценке и воспитанию новых кадров. В среднем мы тра... →

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Google is now letting paywalled publishers limit the number of articles readers can access through the Web to just three per day. The Internet giant first introduced its so-called “First Click Free” (FCF) offering a decade ago, letting online publishers who offer subscription-based content give some access to articles found through Google News and Web […]... →

В скором времени Google запустит инструмент Customer Match, позволяющий рекламодателям таргетировать рекламу в сервисах компании на основе списка email-адресов. Об этом сообщает издание The Verge.... →

А также не улучшают его позиций в выдаче... →

В конце сентября издание Bloomberg сообщило о том, что власти США заподозрили Google в нарушении антимонопольных норм при распространении Android. Ранее ФАС России признала Google нарушителем антимонопольного законодательства и потребовала от компании устранить нарушения. Обозреватель vc.ru разобрался, почему власти проявляют такой интерес к ИТ-корпорации и чем это грозит компании.... →

В SEO-сообществе бытует мнение, что внешние ссылки сайта являются фактором ранжирования Google. Исходя из этой позиции, если ресурс ссылается на качественные источники, это может улучшить его позиции в выдаче поисковика. Однако специалист отдела качества поиска Google Джон Мюллер (John Mueller) считает по-другому. По словам Мюллера, Google не даёт сайту какого-либо SEO-преимущества на основании того, на кого он ссылается. Во время очередной видеовстречи для вебмастеров один из участников задал следующий в... →

Over the next few weeks Google will be rolling out ad targeting by e-mail address. The post Google AdWords to Introduce Ad Targeting by E-mail Address by @mattsouthern appeared first on Search Engine Journal .... →

Posted by ryanwashereIn my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why? Here's an interaction I used to have five times a day. *Phone rings* Me: "This is Ryan Stewart with WEBRIS. How can I help you?" Caller: "I'm looking for SEO for [domain.com]. I want to rank for "[keyword terms x, y, and z]. Can you guys handle that?"Me: I'm over it. I'm tired of explaining to people SE... →

Posted by rjonesx.As much as we like to debate content vs. links, sometimes great content just seems to dominate. I don't mean to say that great content doesn't get great links, or that the purposes of creating great content is not to get links, but simply that some content on the web seems to shine through the SERPs. Content might not be king, but it has lot of sway in Google's kingdom. After sifting through tons of SERP data to find million dollar answer boxes (answer box results that rank at the top for ... →

Ever since Google has closed its Google Plus authorship program, you might have had “Authorship is dead” sentiment all over the place. The truth is, that was an absolutely different type of authorship than what we are going to talk today. Google Plus authorship has never been a ranking signal while mapping authors and figuring authorship and influence signals has been on Google’s agenda for ages. Authorship = All kinds... [Read More...] The post Authorship and Author Rank: HUGE Signal Most People are Missin... →

Posted by David Quaid, Software Engineer, Google Expeditions (Cross-posted on the Official Google Blog .) At the Bronx Latin School in New York City, teacher Katrina Roman says the topic of ancient history doesn't usually set students abuzz. But this week, they took a field trip to ancient Aztec ruins using Google Expeditions, a virtual reality teaching tool built with Google Cardboard. Normally, their assignment would involve poring over photocopied photographs,... →

Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention to since Google switched to three-packs.... →

Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention to since Google switched to three-packs.... →

At the Bronx Latin School in New York City, teacher Katrina Roman says the topic of ancient history doesn't usually set students abuzz. But this week, they took a field trip to ancient Aztec ruins using Google Expeditions, a virtual reality teaching tool built with Google Cardboard. Normally, their assignment would involve poring over photocopied photographs, but instead, they stood at the top of Chichen Itza, then examined detailed carvings at Tenochtitlan.... →

Google wants to help measure air pollution while also mapping air quality in our communities. The company announced that it will be using its Street View cars to traverse through California to understand how safe the air is. It will be using sensors provided by Aclima to collect the data which will be transformed into […]... →

At Apple’s last event we heard about their plans for Apple TV. It’s something we’ve all been waiting for…APPS! On the TV! It’s set to ship in October and goes for $149 and $199. Meanwhile, Google hasn’t had its head in the sand in Mountain View when it comes to the living room. Its Chromecast has been a modest success as far as I can tell and the device is… Read More... →