Свежие новости и отзывы о Google

Lily Ray asked John Mueller of Google if the product reviews update work also for reviews of places or things. For example, think about comparing universities, online courses, vacation locations, etc. John Mueller said no, "I suspect not, since these aren't really products," he said.... →

Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently on Twitter "I don't think any search engine would care either way."... →

Surprise, surprise - Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300 or so categories. Yep, FLoC is a FLoP.... →

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Есть алгоритмы, которые Google использует только для определенных языков... →

Google Ads тестирует фавиконы в поисковой рекламе... →

Google тестирует новую замену сторонним файлам cookie – сервис для таргетирования рекламы Topics API... →

Today our cup overflows with news. There’s simply too much going on to cover in a single newsletter, so I’ve tried to fit in as much as possible.... →

Google search engine optimization is no longer only about ranking higher. It is also about getting the most of your current positions. As Google’s search result pages are becoming richer and more diverse, there are ways to yield more clicks from lower rankings without investing in increasing them. One of those low-hanging-fruit opportunities is Google’s FAQ rich snippets. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst... [Read More...] The post Google’s FAQ Rich Snippets: Genera... →

Постановление суда о назначении Google оборотного штрафа в размере 5% от годового оборота в России вступило в законную силу. Штраф в размере 7,2 млрд рублей в отношении Google выписали в конце декабря прошлого года.... →

Topics API станет альтернативой технологии FLoC. Он будет передавать рекламодателям данные только о тех темах, которые интересны пользователям... →

Объявления с угрозами уволить «недорабатывающих» сотрудников опубликовали на Reddit и сообщество завалило заведение плохими оценками.... →

Сервис Topics будет определять темы, которые нравятся пользователю, и передавать рекламодателям данные только о них.... →

Google: мы не понимаем, эквивалентен ли контент на другом языке... →

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your browser will learn about your interests as you move around the web. […]... →

Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot on Twitter. Ginny Marvin of Google on the Ads Liaison Twitter account confirmed Google is testing placing emojis in some search ads.... →

Last week we broke the news that Google does some form of deduplication of the top stories and web results in some situations. John Shehata released some data from his Newzdash product showing that 67% of all Google searches have duplicate top stories to web result URLs and about 12% of top stories URLs get duplicated in the web search results.... →

Google generally likes you to stick with one language per page, that isn't to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google.... →

A recent survey carried out by CNBC reported that 81% of executives worldwide say AI will play a prominent and critical role in how their businesses operate this year. Companies are phasing from the first generation of AI, which deals with pattern, text and image recognition, to decision-making AI, which helps them make timely decisions […]... →

Полученные данные компания использовала для таргетированной рекламы... →