Свежие новости и отзывы о Google

Volkswagen says its new cars that integrate with the Apple CarPlay and Google Android Auto in-car systems will begin arriving at showrooms this week. CarPlay running on the iPhone puts a number of driver-friendly apps on the Volkwagen’s built-in display. Drivers can get directions, send and receive messages, and listen to audiobooks or music, all controlled through the vehicle’s […]... →

Google is working on many things, and that includes balloons that fly high in the sky to bring internet infrastructure to locations that can’t be wired for it easily. Today, Sri Lanka announced that it’s the first country to ever get universal internet access from Google’s Project Loon. Thanks to a partnership with Google, the country promises “affordable high-speed… Read More... →

Cross-posted on the DoubleClick Advertiser Blog While global sales of L'Oréal Luxe makeup brand Shu Uemura were booming, reaching its target audience across North America proved challenging. By collaborating with Karl Lagerfeld (and his cat, Choupette) and using DoubleClick Bid Manager and Google Analytics Premium, the campaign delivered nearly double the anticipated revenue.... →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Темы новостей, вызывающие интерес внутри коллективов it-шников, отличаются в разных компаниях Рунета. Но в целом it-читатели всегда сосредоточены на себе самих.... →

Starting today, Google AdWords advertisers can run search app install campaigns to capture people's attention as they search for apps in Google Play.... →

Starting today, Google AdWords advertisers can run search app install campaigns to capture people's attention as they search for apps in Google Play.... →

Google is today opening up a program that allows developers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results. In conjunction with this, Google is also launching a new conversion tracking solution that will track when users install and then launch an app after clicking on a search ad. The program is an expansion of… Read More... →

People turn to their phones billions of times a day for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments . And in these intent-rich moments, they often turn to apps to get what they need. Runners may search for a "mileage tracker" app as they start training for a marathon, foodies may look for "restaurant" apps to check out the trendiest new places in town, and frequent fliers may search for "top games" to play before a long flight. In fact,... →

We are very familiar with Panda updates because we’ve seen plenty of them and Internet Marketing Ninjas have been helping clients hit by Panda for ages. Note: take our 2-second survey to download a free copy of Ninjas’ Panda Whitepaper! Panda 4.2 Unlike all the previous Panda Updates, this one came unnoticed: Website owners are having a bad time seeing any impact even after the official announcement. Google has been... [Read More...] The post Panda 4.2: What Is Google Panda? Are You Safe? (Part 1) Jim & Ann... →

Александр Дронов, i-Media, об алгоритмах Яндекса и Google, наказывающих на SEO-ссылки, и методах выхода из-под них... →

Google внёс изменение в отчёт по показателю качества ключевых слов (Quality Score) в AdWords. Теперь у новых ключевых слов с отсутствующим трафиком показатель качества будет равен 6. «Наиболее значительным изменением является то, что у ключевых слов, которые не приводят к переходам на сайт рекламодателя, Quality Score по умолчанию будет равен 6  – среднему значению по трём показателям. После того как ключевые слова получат достаточно показов, значения Qulity Score по каждому из них будут обновлены – приме... →

When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind - all consumer focused. But what about B2B marketing and mobile? Why mobile marketing for B2B demand generation: In many countries, including the U.S., more Google searches take place on mobile devices than on computers. (Google). That means B2B demand gen content must be mobile friendly. Also,... →

You can think of Google Search Console kind of an equivilent of a Google Analytics view. On the positive end of that, you can’t really lose data in the same way like what can happen in analytics. On the negative end all your data can temporarily disappear and because of Googles UI, you’re left scratching your head as to where it went and what to do. Not only that but... [Read More...] The post Troubleshooting Google Search Console International Targeting “No Return Tags” Error appeared first on Internet Mar... →

The Google Instant Translation app gets a lot more powerful. The post Google Translate App Adds 20 More Languages To The Instant Visual Translation Feature appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

UI-дизайнер платёжной системы Stripe Бенджамин Де Кок выразил в своём блоге на Medium мнение, что интернет- браузер Google Chrome «медленно превращается в Internet Explorer».... →

Александр Павлов, ведущий веб-аналитик CubeLine Agency, написал для рубрики Growth Hacks колонку о способах настройки аналитики и тестирования, а также разобрал конкретные кейсы принятия решений, основанных на анализе данных.... →

The Google Translate app already lets you instantly visually translate printed text in seven languages. Just open the app, click on the camera, and point it at the text you need to translate"a street sign, ingredient list, instruction manual, dials on a washing machine. You'll see the text transform live on your screen into the other language. No Internet connection or cell phone data needed. Today,... →

Posted by Otavio Good, Software Engineer, Google Translate Today we announced that the Google Translate app now does real-time visual translation of 20 more languages. So the next time you're in Prague and can't read a menu, we've got your back. But how are we able to recognize these new languages? In short: deep neural nets. When the Word Lens team joined Google, we were excited for the opportunity to work with some of the leading researchers in deep learning.... →

Оба инструмента направлены на поддержание актуальности информации о товарах в Google Покупках... →