Свежие новости и отзывы о Google

Специалист по качеству поиска Google, Андрей Липатцев в рамках недавнего вебинара обучающего центра CyberMarketing рассказал о том, как оптимизировать мультиязычные мультирегиональные сайты, как проводить тестирование и измерять эффективность предпринятых действий. Ниже представлена самая полезная информация из данного вебинара. Также вы можете посмотреть полную версию, где вопрос раскрывается более подробно. Базовые рекомендации 1. Содержание меню — лучше использовать текст вместо изображений (например, ф... →

Posted by amandaeckingI’ve been in and out of Google Analytics (GA) for the past five or so years agency-side. I’ve seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords ... →

Posted by Jonathan_Ellins Google may have something amazing in the pipeline, an easy entry point into its vast Google Shopping platform. By combining increasingly accurate image detection software with existing structured product data detection, Google Sh... →

Posted by HennekeDThe web is full of rehashed content. Hype-filled headlines may grab our attention, but blog content often disappoints. It’s bland. It’s superficial. It doesn’t make readers smile. But we know why that happens, don't we? Writing good blog... →

Posted by Adam.WhittlesIt's likely that April 21, 2015, will forever be etched into every digital marketer's brain—this being the date that Google started expanding its use of mobile-friendliness as a ranking signal. You don't have to look very hard to find an article, best practice guide, or news item that has been influenced by the buzz around the announcement. In fact, as I write this post, there have already been two very popular posts on the main Moz blog highlighting this subject: an excellent post by... →

Известно ли вам, что поисковые алгоритмы Google учитывают более 200 факторов ранжирования и степень важности каждого из них индивидуальна для каждого отдельно взятого сайта? А знаете ли вы, что в течение года Google совокупно вносит более 500 изменений в ... →

Одностраничные сайты сейчас активно используют многие компании. В их дизайне присутствуют яркий фон и стильная инфографика, у них функциональная, удобная навигация. Но возможно ли оптимизировать такой сайт под поисковые системы? Специалист по поисковой оп... →

Еще в июле Google внедрил кучу изменений в свой метод обращения с расширенными описаниями веб-страниц в результатах поиска. Один из этих сдвигов — значительное уменьшение доли расширенных описаний видео для веб-страниц в общих результатах поиска, сведение... →

Posted by randfishI've gotten to spend some time recently with folks who run small, personal blogs (including my wife, friend Kim, and a travel blogging dinner meetup SEOmoz sponsored in Seattle this week), and many of them have asked me whether SEO, in particular link building, is an activity they can take on to help grow their online presence. I can certainly empathize with the challenges - from reading many of the guides and posts about link building here on SEOmoz or elsewhere in the industry, you could... →

Posted by randfishMany times as SEOs, we think about the "on-page optimization" process as simply following the best practices for placing our targeted keywords (and possibly, some variations of them) on the page. My previous blog post about Perfecting Keyword Targeting covers this in some detail. But, we also know that search engines aren't nearly naive enough to care only about the individual terms/phrases that the user queries. For years, search engines have been doing work with topic modeling (this pape... →

Posted by edfryedThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.What is it we SEOs do? Most of our answers probably boil down to this; we help webpages rank higher at search engines by improving each of the three cornerstones of SEO. The first aspect; technical problems - like indexable content, meta robots tags and URL structures - ha... →

Posted by randfishLast night at the SEOmoz meetup in Avi Wilensky's incredible office space, a frequent topic of discussion both during the presentations/Q+A and in small group networking before and after was the propensity for Google (and Bing) to bias towards exact match domains in the rankings.How big an issue is exact-match domains? Let's look at some data from our correlation analysis from SMX Advanced earlier this year:Just by itself, exact match is remarkably high in correlation to rankings. No other... →

Posted by randfishLast week I visited Milan, Italy thanks to the generosity of the US State Department and Marco Montemagno, organizer of Social Media Week. I was, first off, impressed that the State Dept. had a formal program to encourage digital entrepreneurship and the promotion of Internet use as part of their mission to spread democracy. I was even more impressed that Marco's Social Media Week garnered more than 25,000 attendees (granted, most events were free, but still exciting numbers). During my pa... →

Posted by willcritchlowNormally, I tend towards the uncontroversial when I write. I haven't been the author of many posts that have caused debate. But I've had enough. I need to speak up. Most conference presentations suck There. I said it. I remember being amazed (and, back then, pretty heartened) when I went to my first SEO conference and realised I already knew most of what was being said. Amazement turned to disappointment at my second conference, which was billed as "Advanced" and where the same old ba... →

Posted by randfishDuring my first few years in the SEO field, half of the sites I'd visit - those my SEO brethren in the forums or over email owned - were what today we'd probably call "over-optimized." They tended to have features like:Keyword after keyword stuffed into the title element of every pageOverly-lengthy and keyword rich URL stringsPage filled with "SEO'd" content that was never intended to be a focus for visitorsBacklink profiles that lacked a single high-quality, "editorial" linkAt its best, o... →