Свежие новости и отзывы о Google

В Google Play появится реклама... →

Posted by jon.whiteWe have launched a couple of new things in Moz Pro that we are excited to share with you all: Mobile Rankings and a Search Visibility score. If you want, you can jump right in by heading to a campaign and adding a mobile engine, or keep reading for more details! Track your mobile vs. desktop rankings in Moz AnalyticsMobilegeddon came and went with slightly less fanfare than expected, somewhat due to the vast 'Mobile Friendly' updates we all did at super short notice (nice work everyone!).... →

Финская компания Rovio выпустила игру Angry Birgs 2 — на момент написания заметки она появилась в магазине приложений Google Play. До выхода сиквела разработчики успели выпустить 13 вариаций оригинальной игры 2009 года.... →

Google объявил о запуске поисковой рекламы в магазине приложений Play Store. Новый функционал для продвижения Android-приложений будет доступен всем рекламодателям и разработчикам, которые управляют кампаниям типа «Установки мобильных приложений» в поисковой сети. Нововведение призвано помочь рекламодателям привлечь внимание потенциальных пользователей в то время, когда они ищут новые приложения для установки на свои устройства. По информации AdWords, партнёры по раннему тестированию наблюдали значительно... →

A who’s-who of big time American investors are bringing the marketplace investment thesis behind HomeJoy and Handy to India — backing the new startup Zimmber. Ram Shriram, the founder of Sherpalo Ventures and an investor in Google, IDG Ventures, the Omidyar Network, and the India-based chairman of Manipal Global Education, V. Mohandas Pai, have committed just under $2 million into… Read More... →

Microsoft's Windows 10 operating system has the potential to lead to significant gains in search market share for Bing, or so the company predicts in an announcement today. The new operating system puts Bing at the forefront, which is a change the company says will lead to query volume gains from 10 to 15 percent as early as September. Microsoft is framing this as good news for Bing advertisers, suggesting there will be "significant volume" in time for holiday campaigns.... →

Volkswagen says its new cars that integrate with the Apple CarPlay and Google Android Auto in-car systems will begin arriving at showrooms this week. CarPlay running on the iPhone puts a number of driver-friendly apps on the Volkwagen’s built-in display. Drivers can get directions, send and receive messages, and listen to audiobooks or music, all controlled through the vehicle’s […]... →

Google is working on many things, and that includes balloons that fly high in the sky to bring internet infrastructure to locations that can’t be wired for it easily. Today, Sri Lanka announced that it’s the first country to ever get universal internet access from Google’s Project Loon. Thanks to a partnership with Google, the country promises “affordable high-speed… Read More... →

Cross-posted on the DoubleClick Advertiser Blog While global sales of L'Oréal Luxe makeup brand Shu Uemura were booming, reaching its target audience across North America proved challenging. By collaborating with Karl Lagerfeld (and his cat, Choupette) and using DoubleClick Bid Manager and Google Analytics Premium, the campaign delivered nearly double the anticipated revenue.... →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Темы новостей, вызывающие интерес внутри коллективов it-шников, отличаются в разных компаниях Рунета. Но в целом it-читатели всегда сосредоточены на себе самих.... →

Starting today, Google AdWords advertisers can run search app install campaigns to capture people's attention as they search for apps in Google Play.... →

Starting today, Google AdWords advertisers can run search app install campaigns to capture people's attention as they search for apps in Google Play.... →

Google is today opening up a program that allows developers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results. In conjunction with this, Google is also launching a new conversion tracking solution that will track when users install and then launch an app after clicking on a search ad. The program is an expansion of… Read More... →

People turn to their phones billions of times a day for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments . And in these intent-rich moments, they often turn to apps to get what they need. Runners may search for a "mileage tracker" app as they start training for a marathon, foodies may look for "restaurant" apps to check out the trendiest new places in town, and frequent fliers may search for "top games" to play before a long flight. In fact,... →

We are very familiar with Panda updates because we’ve seen plenty of them and Internet Marketing Ninjas have been helping clients hit by Panda for ages. Note: take our 2-second survey to download a free copy of Ninjas’ Panda Whitepaper! Panda 4.2 Unlike all the previous Panda Updates, this one came unnoticed: Website owners are having a bad time seeing any impact even after the official announcement. Google has been... [Read More...] The post Panda 4.2: What Is Google Panda? Are You Safe? (Part 1) Jim & Ann... →

Александр Дронов, i-Media, об алгоритмах Яндекса и Google, наказывающих на SEO-ссылки, и методах выхода из-под них... →

Google внёс изменение в отчёт по показателю качества ключевых слов (Quality Score) в AdWords. Теперь у новых ключевых слов с отсутствующим трафиком показатель качества будет равен 6. «Наиболее значительным изменением является то, что у ключевых слов, которые не приводят к переходам на сайт рекламодателя, Quality Score по умолчанию будет равен 6  – среднему значению по трём показателям. После того как ключевые слова получат достаточно показов, значения Qulity Score по каждому из них будут обновлены – приме... →

When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind - all consumer focused. But what about B2B marketing and mobile? Why mobile marketing for B2B demand generation: In many countries, including the U.S., more Google searches take place on mobile devices than on computers. (Google). That means B2B demand gen content must be mobile friendly. Also,... →

You can think of Google Search Console kind of an equivilent of a Google Analytics view. On the positive end of that, you can’t really lose data in the same way like what can happen in analytics. On the negative end all your data can temporarily disappear and because of Googles UI, you’re left scratching your head as to where it went and what to do. Not only that but... [Read More...] The post Troubleshooting Google Search Console International Targeting “No Return Tags” Error appeared first on Internet Mar... →