Свежие новости и отзывы о Google

Posted by Cyrus-ShepardThe movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers. HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS. Sadly, HTTPS also has its downsides. Marketers run into their first challenge when they switch regular HTTP sites over to H... →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Russia Right To Be Forgotten, Bing Ads, Google AdWords & Bing Pong appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Ratings from Google My Business page listings are automatically eligible to show up in search ads. The post Google AdWords Location Extensions Can Also Show Ratings Stars Now appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Инвестиционный фонд Игоря Рябенького Altair Capital и компания TMT Investments вложились в израильский стартап Klear (ранее проект назывался Twtrland), который позволяет предпринимателям мониторить аккаунты конкурентов в социальных сетях, а также отслеживать тренды по заданной теме. Общая сумма инвестиций в этом раунде составила $1,5 млн. В сделке также приняла участие компания GIG. Средства пойдут на маркетинг и продажи, а также рост в США и Великобритании. Klear использует данные Facebook и Instagram и Tw... →

Google Shopping ads show what percentage lower a product is priced compared to the online average. The post Another Google PLA Test Targets Low-Priced Products appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Posted by jamiejpressMany of us have known for a while that Google Autocomplete can be a useful tool for identifying keyword opportunities. But did you know it is also an extremely powerful tool for content ideation?And by pushing the envelope a little further, you can turn an Autocomplete topic from a good content idea into a link-building, traffic-generating powerhouse for your website. Here’s how I did it for one of my clients. They are in the diesel power generator industry in the Australian market, but... →

Troubleshooting Google My Business issues is difficult enough for a single location, so how can multi-location businesses keep up? Columnist Andrew Shotland shares his strategy. The post How To Scale Google My Business Support For Enterprises Like A Boss appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Дизайнер Даниэль Холлик в своём блоге на Medium опубликовал заметку о том, почему представленная Google концепция Material Design является лучшей унификацией теории дизайна. Digital-агентство Red Collar подготовило для рубрики «Интерфейсы» перевод статьи.... →

Building a solid foundation for local search visibility in Google is essential for brick-and-mortar businesses, especially in the age of mobile. Luckily for local SEO newbies out there, columnist Chris Marentis shares his method for doing just that. The post How To Cement Your Local SEO Footprint... Please visit Search Engine Land for the full article.... →

Global Marketing News - 6th July 2015 Google accused of delivering "degraded" search results A Yelp-sponsored study has accused Google of delivering low quality search results by prioritising its own services over more relevant, high quality alternatives. The study, which was conducted by two researchers from Harvard Business School and Columbia University, involved 2,500 participants and tested whether which of two sets of search results they found the most attractive.... →

Amazon has quietly expanded its Cloud Drive service – a competitor to Dropbox, Google Drive and other online file hosting services – to mobile platforms, with the release of dedicated apps on iTunes, Google Play, and the Amazon Appstore. The apps offer a simplified folder list and a way to view and share files, as well as play the music and videos you have stored on Cloud Drive.… Read More... →

We didn't have any official search quality algorithmic updates this past month, but Google did admit to a core algorithmic update which was pretty big in our books. Google keeps promising a Panda update soon...... →

The U.S. took home its third World Cup title after scoring five goals during last night's final game. The post Women’s World Cup 2015 Google Logo Celebrates U.S. Win Over Japan appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Most SEOs love to test and try new things, many even have web sites they devote to experimenting with in a safe place, just in case their experiments blow up. This way, when you mess up, the site you mess up on doesn't impact your core bottomline...... →

Over two years ago, Google took action against Sape links, one of the first major 'underground' link networks that was hit big time by Google. But even after it was hit...... →

Команда сервиса Rush Analytics сообщила о запуске функционала сбора позиций, выгодно отличающегося от существующих на рынке решений наличием полноценной системы поисковой аналитики, а также поддержкой всех доменов и языков Яндекса и Google. Новый функционал обладает удобным интерфейсом - все нужные функции собраны в одном окне, а также позволяет загрузить до 100.000 ключевых слов в течение часа получить подробный отчет. Изначально инструмент разрабатывался для внутренних потребностей аналитиков Rush Agenc... →

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Google is reportedly entering the carpooling business this week with the launch of a new app called RideWith, courtesty of Waze.... →

Об этом Джон Мюллер сообщил на видеоконференции в Германии

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