Свежие новости и отзывы о Google

You don't have to worry about email spam getting you in direct trouble in Google web search. Gary Illyes from Google confirmed that Google won't take action in web search, through a manual action in Search Console, if you get caught spamming folks via email.... →

Google Ads now allows you to exclude data from your smart bidding to prevent conversion tracking issues. Google said "to make it easy for you to prevent these technical issues from impacting Smart Bidding, we're introducing data exclusions for Search, Shopping and Display campaigns."... →

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If, as I suspect many of you have, you have worked your way through baking every type of cookie, bread, and cake under the sun over the last year, Google has a surprise for you: a pair of AI-generated hybrid treats, the “breakie” and the “cakie.” The origin of these new items seems to have […]... →

Posted by Cyrus-ShepardHappy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below! Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section. ... →

Gary Illyes from Google confirmed he is slowly working on improving the robots.txt tester tool, which is currently available on the old version of Google Search Console. He said on Twitter "we're currently in the process(*) of integrating the tester with the production version of the parser."... →

The folks at the Google Analytics posted on Twitter yesterday that if you are using Google Data Studio and using the connection feature to Search Console, you can now bring in query data filtered by Google News sources. Google said "the Data Studio Search Console connector now shows you search data coming from Google News, in addition to existing data from Google Search, Image Search, and Video Search."... →

Google has been adding "interesting finds" to the search results since 2018. But now, if you click to show more results for interesting finds, Google will let you expand those results by related tags or topics. Glenn Gabe spotted this and posted an example on Twitter.... →

Back in October 2020 businesses could add health and safety information to their Google My Business profile. Shortly later Google began testing displaying them in the local panel for those businesses. Now the desktop interface has changed a bit that it can overlay the information in a pop up dialog menu.... →

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Google's John Mueller had to confirm that you do not need to have a Google My Business verified business listing to show up in Google Web Search. You do need a Google My Business listing to show up well in Google Maps and in the local pack results or to show a local panel in search but not to rank in web search.... →

Подборка российских и зарубежных кейсов от агентства Embacy.... →

Ryan Moulton, a software engineer who has worked at Google for almost 15 years now, said in a HackerNews thread that the Google Search team and he personally have purposefully launched "ranking changes [in Google Search] that negatively impacted revenue substantially." He said this to drive a point that "there's an aggressive firewall between the ads and search organizations."... →

Google Search Console Coverage report and URL inspection tool silently follow redirects, as John Mueller of Google put it a while back. Glenn Gabe posted a useful reminder on Twitter yesterday that Search Console reports on destination urls and "if you see urls that are categorized as blocked by robots.txt or noindexed, but they aren't, they could be redirecting to urls that are."... →

We have seen restaurants have to deal with food ordering services being automatically added to their Google Maps and Google Local business listings. Now it seems professional service businesses, like law firms, need to worry about this happening as well.... →

In June Google launched new square map pins to take the shape of advertisements in Google Maps. Well, now Google is making it clear to some Google Maps users that these square pins are ads. Aaron Grote shared a screenshot of Google overlaying a dialog with this notice.... →

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Contrary to reports, Google is not delaying updates to its iOS apps because it doesn’t want to comply with Apple’s recently announced App Store Privacy Labels policy. The new policy, a part of the company’s larger privacy push, requires developers to disclose how data is collected from App Store users and used to track them. […]... →

The rise of distributed teams in response to the coronavirus has led to more video-conferencing meetings for all of us. As offices remain closed, distributed work is forcing companies to figure out a better way than Zoom or Google Hangouts to meet with employees across time zones and teams. Rewatch wants to make meetings more […]... →

A couple hundred Googlers got together to start a rare union in the tech industry. It is called the Alphabet Workers Union and the union said "our company's motto used to be "Don't be evil." An organized work force will help us live up to it."... →