Свежие новости и отзывы о Google

Posted by carlycsA comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello and welcome to another edition of Whiteboard Friday. My name is Carly Schoonhoven, and I'm a Senior SEO... →

Джон Мюллер из Google, дал рекомендации по оптимизации изображений для получения картиночного трафика.... →

More are seeing dark mode in Google Search, what is hard to see are the search ads or at least see what are organic listings versus paid listings. It is just harder to distinguish the search ads in dark mode than it is in light mode. If Google made the ad label in white text in dark mode, that would work better than the gray colored font.... →

Google launched lead form extensions in 2019 as a beta and then expanded it more over the years. Heck, they even beta tested a form of lead forms via Google Ads in 2011. In any event, Google just updated the lead forms to trigger when you tap or click on the headline of the ad, as opposed to a sublink.... →

Google's John Mueller released an almost 10 minute long video on image SEO best practices and tips. It is one of the more detailed image SEO presentations I've seen from Google. He lists off 12 specific actionable tips and then talks more about implementation and measurement.... →

I believe since December 2020, Google has been testing a dark mode theme in the Google Search results. Now I am seeing Google test a toggle to turn on and off the dark mode theme.... →

В отчете Google Search Console появится фильтр для страниц с хорошим UX... →

Google may or may not use the Core Web Vitals metrics from pages not within Google's indexed, pages you may explicitly block from indexing, as part of its overall calculation for the upcoming Google Page Experience Update. John Mueller of Google said he believes this to be the case but is not 100% sure.... →

Функции отслеживания сердечного и дыхательного ритмов есть практически на всех фитнес-браслетах и смарт-кольцах. Однако возможность измерить эти показатели с помощью смартфона все еще не распространена. 3 февраля Google объявила о планах это изменить: компания запустила новое ПО, способное уловить частоту сердцебиений и дыхания через объектив камеры. Технология доступна на платформе для отслеживания состояния здоровья Google Fit на телефонах Google Pixel.... →

Google Ads позволил собирать отображать форму для сбора лидов прямо в поисковой выдаче... →

Календарь SEOnews: Бесплатный вебинар «Как настроить аналитику с помощью Google Tag Manager»... →

Поисковые алгоритмы Google предпочитают нейтрализовать влияние спама в поиске, а не наказывать за него сайты.... →

Календарь Лайкни: Основные ошибки ведения рекламы в Google Ads... →

Календарь SEOnews: Бесплатный вебинар. Основные ошибки ведения рекламы в Google Ads.... →

Posted by IzabelleHundrevIf there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together. While this may seem obviou... →

Приложение закрытой соцсети доступно только на iOS.... →

It looks like Google is preparing to upgrade the performance report within Google Search Console to show a page experience appearance filter. JR Oakes noticed it in the source code of the Search Console report. I assume we will be able to use this to how when the label or indicator shows in the search results?... →

Ever since Penguin 4.0, we know Google preferred to ignore bad links versus penalize those bad links. Well, that applies to other search spam as well. Google's John Mueller said the other day on Twitter that "if we can neutralize the effect of bad links, that's enough; there's no need to remove the site completely from search then."... →

Google is now labeling some businesses that are in coworking office spaces with that label in the local pack search results. I am not 100% if this is new, but Sarah Blocksidge spotted it and posted a screen shot of this in action.... →

For the past week or so, for some queries, it seems like Google is hiding the featured snippet label in the search results. A search for [avocado scrub] shows one example of this but there are others. I asked Google about this via Twitter twice but have not heard back. I assumed it was a bug but I am not sure.... →