Свежие новости и отзывы о Google

Google Labs is back, but this time around, it’s not a consumer-facing brand delivering a range of experimental products. Instead, it’s the internal name given to a new team at Google created under a reorganization that aims to gather the company’s many innovative projects and long-term bets under one roof. The new group will be […]... →

Компания планировала привлечь до $2 млрд перед IPO.... →

В издательстве АСТ вышла книга Никиты Аронова «Цивилизация X5». Лаборатория «Однажды» и автор задались целью: изучить новейшую историю России через развитие отечественного ритейла, а также рассказать, какой предпринимательский путь прошла команда X5 Retail Group. Мы публикуем часть пятнадцатой главы «Между «Гуглом» и «Пятерочкой». Из этого отрывка вы узнаете, как в магазинах появлялись инновации, и каким из них удалось прижиться, а каким — нет, и почему это произошло.... →

Back in 2007, Google came up with a mechanism for SEOs or site owners to verify that Googlebot is who it says it is through reverse DNS checks. But now, Google has also decided to publish a list of IP addresses that Googlebot will use to crawl your site.... →

Google's John Mueller posted a two minute video answering four SEO related questions on the topics of blocking CSS files, how to update a sitemap, deleting RSS files and reintroducing a site into Google Search. Most are pretty basic SEO questions, I guess that is why he answered them all in about two minutes.... →

Google опубликовал список IP-адресов, которые используются агентами пользователя Googlebot... →

Google has a legacy Search Console feature to let you limit, or slow down, how fast Google can crawl your site under the crawl rate setting. This feature, as we know, takes a day or so to kick in, and does not speed up crawling, it only can slow crawling of your site.... →

Google has renamed Google My Business to Google Business Profile on November 4th. Starting on November 9th, I saw Google begin to swap out the Google My Business logo with the Google Business Profile Manager logo at google.com/business.... →

Google Ads has a policy that it can immediately and without notice, suspend your Google Ads account, if you violate the Google Webmaster Guidelines. This is not a new policy, it goes back years and years but it may surprise some folks that there is this overlap between organic and paid search.... →

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Today is Veterans Day in the United States and to pay respect to the day, a bunch of search engines have special logos or themes up for the day. We have a Doodle from Google, a special logo from Yahoo, Bing has their home page updated and we have a new design up for the day.... →

Indonesia-based startup GoTo Group announced today it has secured more than $1.3 billion in the first close of its pre-IPO funding.  The latest funding was led by Abu Dhabi Investment Authority (ADIA), with participation from Avanda Investment Management, Fidelity International, Google, Permodalan Nasional Berhad (PNB), Primavera Capital, SeaTown Master Fund, Temasek, Tencent and Ward Ferry. […]... →

Google Ads has added to the keyword planner tool a new column for YoY, year over year, change. Last month, Google added three month percent change and three month trend type to the report, and now we have the YoY change column.... →

We actually covered this topic before when we covered how Gary Illyes of Google spoke about being on the edge of quality several months ago. John Mueller of Google is now talking about being on the edge of indexing and how that shows some of your pages have quality issues.... →

Matt Rogerson, the Director of public policy at Guardian Media Group, posted a Twitter thread dissecting why he believes the claims from The Sun and Mail Online about Google Search mistreating them, are false. He then spent time going through why Google does not rank them well - and it might be heavily around author bylines.... →

Last week, Google announced the rollout of the November spam update, which Google said targeted types of content spam. Glenn Gabe said it may have targeted cloaking content spam that had links injected in that cloaked content.... →

I am honestly surprised to report that I am seeing the chatter build up around ranking drops since the rollout of the Google November spam update. I am seeing numerous posts from people in the forums and on social that they got hit by this update - some claiming to be 100% white hat and not spammy.... →

Danielle Marshak, Product Manager at Google, posted an absolutely outstanding video on how video key moments work in Google Search and how to get them working for your videos. While the details on the implementation are not new, they have been in the help documents for months, the video walkthrough is new and it is done super well.... →

Surprise, surprise, Google has confirmed it is testing the new IndexNow protocol that was headed by Microsoft Bing and launched a few weeks ago. I am honestly shocked and I didn't expect Google to participate since the search company has been shy when it comes to pushing content to its index over the years.... →

Google's John Mueller said on Twitter this morning "you shouldn't be creating links to your site in general." So there you have it - do not create links to your site, he added that he recommends you check out the webmaster guidelines.... →