Свежие новости и отзывы о Google

Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines.... →

Google перенес закрытие Universal Analytics 360 на июль 2024 года... →

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google also changes to the Setup Assistant and pushed back the Universal Analytics 360 properties' sunset date from October 1, 2023, to July 1, 2024.... →

Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that is your best bet. The other day, Google's John Mueller not only doubled-down on that recommendation but added that you'd be lucky to end up in the same place after changing URLs.... →

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«Новости на Первом», «Вечерний Ургант», «Пусть говорят», и др.... →

Площадки, нарушающие правила поисковых систем, могут попасть под действие специальных алгоритмов, «в народе» именуемых фильтрами. Как результат, проседают позиции отдельных страниц или всего сайта или сайт выпадает из индекса. Мы расскажем, как проверить, находится ли сайт под санкциями поисковых систем. Фильтры в Яндекса и Google могут накладываться по разным причинам: неуникальный контент; переоптимизация текстов ключами; […]... →

A Google regulatory filing appears to have confirmed rumors in recent months that the European Union’s competition division is looking into how it operates its smartphone app store, the Play Store. However TechCrunch understands that no formal EU investigation into the Play Store has been opened at this stage. The SEC Form 10-Q, filed by […] Google filing says EU’s antitrust division is investigating Play Store practices by Natasha Lomas originally published on TechCrunch... →

The social platforms that power the creator economy might seem like they’re starting to slip. YouTube’s quarterly ad revenue declined 1.9% year over year, per Google parent company Alphabet’s quarterly earnings report this week. Overall, Alphabet missed analyst estimates, earning $69.1 billion in revenue, about a billion dollars less than expected. For many YouTubers, ad […] YouTube’s ad revenue is declining, but creator economy experts aren’t worried by Amanda Silberling originally published on TechCrunch... →

Google has acquired Alter, an artificial intelligence (AR) avatar startup that helps creators and brands express their virtual identity, for about $100 million, a source familiar with the matter told TechCrunch, in a push to boost its content game and better compete with TikTok. The acquisition was completed about two months ago, the source said, […] Google acquires Twitter-backed AI avatar startup Alter for $100 million by Manish Singh originally published on TechCrunch... →

Среди них — «Вечерний Ургант», «Пусть говорят», «Новости на Первом», «Жить здорово»... →

Five years ago the blockchain was blossoming in the enterprise, or so many companies had us believe. Back then, companies like SAP and IBM were trying to build blockchain practices, but while the technology sounded good to solve myriad problems in the enterprise, it never really took off. Fast forward to 2022 and the blockchain […] Google Cloud gets into web3 act with managed blockchain node service by Ron Miller originally published on TechCrunch... →

Как пользователи взаимодействуют с выдачей Google. Исследование... →

A few months ago, we reported Google was testing an expanded menu to manage your Google Business Profile in Google Web Search. Well, now it seems to be fully rolled out, where Google is giving business owners the ability to quickly edit their business profile directly in web search through these new action buttons (previously it required many more clicks).... →

There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The most shocking state is from Mozcast which says it use to show for around 40% of queries but now it is showing for 24% of queries.... →

Since mid-September, there was a bug where some favicons were not showing up in Google Search at all, as we reported a week or so ago. Well, Google has now fixed that bug and favicons, when done per Google's specifications, will show up in Google Search now.... →

Google has released version 12.0 of the Google Ads API. Version 11 of the Google Ads API was released in June, and version 11.1 was in August. Version 12.0 is a major update.... →

Earlier this month, we reported that there was a bug where the Search Consoles queries report in Google Analytics, specifically Universal Analytics 3, was missing all of its data after October 1st. Well, it is fixed and Google backfilled the data.... →

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new zero click Google study puts it only at 25%...... →