Свежие новости и отзывы о Google

Интерфейс Google Ads может испугать неопытного рекламодателя. В статье разберемся в тонкостях настроек кампании... →

Евросоюз намерен контролировать процесс проведения рекламных аукционов... →

Posted by AndrewDennis33There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results. Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one positio... →

It’s been a busy few weeks for smart speakers. Amazon kicked things off in late September with newer, rounder versions of both the Echo and Echo Dot. Less than a week later, Google updated the Home, after four years, with the rebranded Nest Audio. And then, last week, Apple unveiled the long-awaited $99 HomePod Mini, […]... →

Google пояснил, что в действительности речь идет не об индексировании, а о ранжировании... →

Google Cloud today announced the launch of Lending DocAI, its first dedicated service for the mortgage industry. The tool, which is now in preview, is meant to help mortgage companies speed up the process of evaluating a borrower’s income and asset documents, using specialized machine learning models to automate routine document reviews. Some of this […]... →

Подборка ностальгических скриншотов от Mashable. Аж олдскулы сводит.... →

Mike Blumenthal and I met up in Owego, New York, the midway point between his home base and my home base. We spoke for a pretty long time...... →

In the slew of Google Search announcements from last week, one of the more interesting bits was a section on "passage indexing." As I wrote in my coverage, I asked Google for more information on that and I wrote it up in detail on Search Engine Land. But I think it is important I cover it in detail here as well, as there is still confusion around this upcoming Google Search launch.... →

We've seen Google test three dots that can trigger an "about this result" overlay in Google search. But now I was sent how this about this result box can show the first time a site was indexed, if that site is secure, the URL and if the result is an ad or not.... →

A lot of SEOs are skeptical and concerned that the request indexing feature, which was temporarily suspended last week, will not return ever. Google said "we expect it will return in the coming weeks." But that does not mean this week or the next - it can means several weeks, like in months.... →

You may have been noticing a patterns from Google more recently. Where Googlers seem more comfortable talking about YMYL, E-A-T, and health related queries. We have even reported it at the highest level of Google executives.... →

Google's John Mueller said that when it comes to Google measuring speed with the upcoming Google Page Experience and Core Web Vitals metrics, that sometimes individual slow URLs can potentially impact other faster URLs if Google cannot determine the speed of those faster URLs and those URL structures look similar.... →

Специалисты снова заметили расширенные результаты этого формата в выдаче... →

Posted by MiriamEllisThe COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. For m... →

Election Day approaches! Still not sure where the nearest polling place or ballot drop box is? Google wants to help. This morning the company rolled out a handful of features across Google Assistant, Google Maps, and Google Search, all meant to kick in when a user seems to be looking for information on voting locations. […]... →

Большая проблема в новичках, которым сложно адаптироваться из-за занятости старших коллег, и неопределенной рабочей нагрузке.... →

The deadline for Europe to make a call on the Google -Fitbit merger has been pushed out again — with EU regulators now having until January 8, 2021, to take a decision. The latest change to the provisional deadline, spotted earlier by Reuters, could be the result of one of the parties asking for more […]... →

Также в сервисе появится информация о мерах безопасности, которые предпринимает заведение.... →

It was a super busy week in the SEM world this week, a ton of things to talk about this week. Yesterday, Google announced a slew up updates, I broke down what is important for SEOs to know about including BERT updates, passage indexing...... →