Свежие новости и отзывы о Google

В конце декабря один из пользователей Reddit спросил, как оптимизировать сайт, который содержит лишь аудиоконтент – подкасты и аудиокниги. В обсуждении приняли участие несколько пользователей платформы, включая сотрудника Google Джона Мюллера. Вопрос выглядел так: «Наш сайт представляет собой PWA и содержит аудиокниги, подкасты и аудиошоу. Как показать Google, что сайт нужно обрабатывать с этого ракурса, […] Сообщение Джон Мюллер об оптимизации сайтов с аудиоконтентом появились сначала на Searchengines.ru.... →

Блог-платформа Medium потеряла значительное количество органического трафика из Google. Спад составил около 40%. На это обратил внимание глава Onely Бартош Горалевич. Ухудшения по Medium также заметил Томек Рудзки. По его наблюдениям, они начались в декабре. Согласно данным SEMRush, спад начался в октябре-ноябре. И ситуация продолжает ухудшаться. По мнению Горалевича, падение трафика связано с проблемами технического […] Сообщение Medium потерял значительное количество трафика из Google появились сначала на... →

Один из пользователей Reddit поделился «pro-советом» по улучшению позиций сайта в поисковой выдаче Google. Он считает, что для этого достаточно заменить в заголовках «2019» на «2020», чтобы «обновить» контент и сделать его актуальным для поисковых систем. Однако сотрудник Google Джон Мюллер раскритиковал эту стратегию. В своём комментарии Мюллер ограничился одним предложением в духе предложенного автором […] Сообщение Google раскритиковал совет по добавлению в заголовки «2020» для обновления контента появил... →

A.J. Ghergich invited me to his office in St. Louis right by Busch Stadium where the St. Louis Cardinals play. He is an SEO guy but he is now doing a full service health and life sciences agency named Brado. A.J...... →

Here is the first Google webmaster report of 2020, the January 2020 report is pretty packed. We had Google confirm in December that there was a local search update in November...... →

Google posted a response on the Google Webmaster Twitter account reminding us that when you get 404 error reports, you should make sure your internal links are not causing it. Meaning, make sure your internal links are not 404ing to a page that does not exist.... →

It seems that Medium, the popular publishing platform, hasn't been doing too well in Google over the past couple of months - especially since December. And it seems like it is getting worse. Some are saying the site has 40% declines in organic visibility from Google search.... →

I see a lot of SEOs over the years push out new stories, repurposed, with a new headline for the new year. So this year you'd see articles on "how to optimize for Google BERT in 2020" whereas last year it would be "how to optimize for Google BERT in 2019." You get the point(s) from my sample. Well, John Mueller from Google mocked that strategy on Reddit.... →

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Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Interne... →

Look around: what is happening? Australia, AI, Ghosn, Google, Suleimani, Starlink, Trump, TikTok. The world is an eruptive flux of frequently toxic emergent behavior, and every unexpected event is laced with subtle interconnected nuances. Stephen Hawking predicted this would be “the century of complexity.” He was talking about theoretical physics, but he was dead right […]... →

Lenovo sells pricey ThinkSmart Hub conferencing devices. It also sells far less expensive smart displays. This week at CES, it announced that it will be crossing the streams on the two distinct product lines with the arrival of the ThinkSmart View. The device looks to essentially be a Google Assistant-style smart display, repurposed for the […]... →

Happy new years everyone, but there may have been a Google search algorithm update on New Years, I doubt it...... →

Brian Freiesleben posted a screen shot, that I can replicate on mobile, of Google adding to a snippet "list includes." Google is showing the listed items but titling those lists in the snippet with "list includes." This is not on desktop, but right now just on mobile.... →

Google's John Mueller was asked by a webmaster if he should remove the mobile alternative pages since the site is now responsive. John Mueller said yes, saying "Fewer page types make things easier, so if you can migrate away from m-dot that seems like a good idea to me."... →

Gary Illyes from Google posted on Twitter "It's a new year, maybe we can put the voice search optimization fad to sleep finally..." What does he mean by this? I don't think he means that voice searches aren't growing but rather that SEOs can optimize differently for voice search than what they normally do?... →

There has been a string of articles in the past few weeks about Google not being the same company it use to be. The culture, the strive, the attitude and passion, the do no evil, seems to have somewhat gone out of the window. I don't have any inside information, but I found a former Googler Jonathan Rockway comment about it on Reddit and wanted to share it with you.... →

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Posted by Cyrus-ShepardNew year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Okay, so we have 400 broken pages. Ah, we rank number 7 for best plumbers in ... →

Google’s ex-head of international relations, Ross LaJeunesse — who clocked up more than a decade working government and policy related roles for the tech giant before departing last year — has become the latest (former) Googler to lay into the company for falling short of its erstwhile “don’t be evil” corporate motto. Worth noting right […]... →