Свежие новости и отзывы о Google

Google Search for many queries and search result pages shows a video box that takes searchers to videos mostly on YouTube but other platforms as well. Now, Google is testing playing those videos directly in the search results page and not taking you to YouTube.com or the site the video is hosted on.... →

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Posted by Greg_GiffordWhile Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I'm Greg Gifford, the Vice President of Search at SearchLab, a b... →

Over the past year or so, voice transcription startup Otter.ai doubled down on the future of remote work by integrating its product with meeting apps like Zoom and Google Meet. With the COVID-19 pandemic having sent so many to work from home, those investments have paid off — the company has transcribed over 100 million […]... →

Google's Danny Sullivan said to start, when the Page Experience Update rolls out, it won't be a massive change. It might grow in terms of importance over the years. But to start, Danny said "it shouldn't be the case that overnight, we flip some type of switch and there's a massive change."... →

A week after Facebook grabbed eyeballs globally by blocking news publishers and turning off news-sharing on its platform in Australia, the country’s parliament has approved legislation that makes it mandatory for platform giants like Facebook and Google to negotiate to remunerate local news publishers for their content, to take account of how journalism is shared […]... →

Has there been a time where Google has said they no longer use a specific ranking signal? I mean, they said this like 20 years ago with maybe the meta keywords tag? Google said this with rel next/prev, Google News stock tickers and keywords, and some other things. But generally, it is rare to see Google say we no longer use X as a ranking signal.... →

One other little tidbit or nugget from the Search Central Live event was that Gary answered how many times Google changed its search algorithm due to SEOs gaming the system. Gary said in the past ten years, he thinks it was about four or five times, that he can remember.... →

Google will sunset and stop supporting the Showcase Shopping Ads it initially announced about two years ago. Google said "starting April 1, 2021, Showcase Shopping ad groups will be removed and will stop serving your ads. Performance data for removed ads and ad groups will still be available in account reports."... →

Google seems to be showing fewer featured snippets in the search results since February 19, 2021. All three tools that I am aware that track featured snippets all showed a significant decline in the percentage of search results with featured snippets.... →

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Google открывает набор на второй поток акселератора Google Growth Lab с фокусом на маркетинг и международный рост. Об этом RB.ru сообщили в пресс-службе компании.... →

India announced sweeping changes to its guidelines for social media, on-demand video streaming services, and digital news outlets on Thursday, posing new challenges for small firms as well as giants such as Facebook and Google that count the nation as its biggest market by users. Ravi Shankar Prasad, India’s IT, Law, and Justice minister, said […]... →

Инструменты мониторинга SERP фиксируют сокращение доли выделенных описаний (Featured Snippets) в выдаче Google... →

Австралийский парламент одобрил новый закон для медиарынка, обязывающий Facebook и Google платить медиакомпаниям за их контент на своих платформах. Инициированный летом 2020 года законопроект был принят в смягченном варианте после фактически ультиматума Марка Цукерберга, заблокировавшего все новости в своей соцсети для австралийских пользователей.... →

Google сообщил, что длина тега title может быть гораздо длиннее заголовка, который отображается в поисковом сниппете... →

По этому закону компании вроде Google и Facebook должны заключать сделки со СМИ или платить им.... →

Posted by stewartfussellGeneration Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later. Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but th... →

Google Cloud today announced a new operating mode for its Kubernetes Engine (GKE) that turns over the management of much of the day-to-day operations of a container cluster to Google’s own engineers and automated tools. With Autopilot, as the new mode is called, Google manages all of the Day 2 operations of managing these clusters […]... →

Over the past year, the coronavirus crisis has spurred app usage in the United States as people stay indoors to limit contact with others. Mobile games particularly have enjoyed a boom, and among them, games from Chinese studios are gaining popularity. Games released on the U.S. App Store and Google Play Store raked in a […]... →