Свежие новости и отзывы о Google

Google has announced a new Google Search Console Insights BETA tool for publishers. We told you this was in the works a couple of months ago and now Google officially confirmed it. Google said "today we're starting to roll out a new experience to beta testers: Search Console Insights. It's a way to provide content creators with the data they need to make informed decisions and improve their content."... →

Over the weekend there has been a lot of chatter about headers and their importance for ranking in Google search. It may have been that what John Mueller said in a recent video hangout was taken a bit out of context (trust me, I know, I have done this too). John Mueller of Google clarified on Twitter afterwards on header tags "they're useful for understanding the context of content (text & images), but they're not magical pixie dust that will make your site rank better."... →

Финансовые потери разработчика после удаления Fortnite из App Store и Google Play могут достигать сотен миллионов долларов.... →

There has been a ton of chatter in the SEO industry around GPT-3, Generative Pre-trained Transformer 3, an autoregressive language model that uses deep learning to produce human-like text and its use for translating content that Google might want to consume. Google does not want to consume it, Google does not want you to use GPT-3 to translate your content and be fed it for indexing.... →

Pascal Birchler, a Developer Programs Engineer at Google and works closely on WordPress related tasks, used this ð¤... facepalming emoji after quoting this on Twitter "a good-looking XML sitemap will bring a better user experience."... →

Australians who go to Google are seeing a notice, a pop up, on Google Search that reads "The way Aussies use Google is at risk." It adds "your search experience will be hurt by new regulation" and then asks the user to dismiss the alert or learn more.... →

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Закон ставит в неравное положение независимых авторов и крупные медийные издания, считают в Google.... →

Google has fired a lobbying pot-shot at a looming change to the law in Australia that will force it to share ad revenue with local media businesses whose content its platforms monetize — seeking to mobilize its users against “big media”. Last month Australia’s Competition and Consumer Commission (ACCC) published a draft of a mandatory […]... →

Posted by willcritchlowI’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very muc... →

Super rare that I come on, on a Saturday night, and write something here. But I turned up the computer after Shabbat ended and I see the SEO community is buzzing in a big way about some significant changes to the Google search results today. This is not as big as that bug from last Monday but it does seem very big.... →

As the antitrust drumbeat continues to pound on tech giants, with Reuters reporting comments today from the US Justice Department that it’s moving “full-tilt” on an investigation of platform giants including Google parent Alphabet, startups in Europe’s travel sector are dialling up their allegations of anti-competitive behavior against the search giant. Google has near complete […]... →

Это делается для борьбы с фишингом... →

Well, this was an interesting week...... →

Вышел новый эпизод SEO Mythbusting с Мартином Сплиттом... →

Yesterday, Google published a new short video on how Google search works. This was on specifically how Google Search continues to improve results. Clearly this is in response to the US Congressional hearings from a few weeks ago. The video is super simplified but I think does a great job explaining what Google does to make changes to search to make it better.... →

Google's John Mueller was asked if there is such a thing as having too many outbound links, even if those links are natural. John said "I'm not aware of anything like that." He did add that maybe there is a situation where you are lacking content because you have so many links, i.e. like directories.... →

Google's John Mueller said even if your site has "high domain authority with backlinks" there is no guarantee that it will lead to high Google rankings. This is a good continuation from our coverage of Moz spam score and DA not being Google ranking factors.... →

Google announced that you can now edit your Google My Business listing directly from Google Search and Google Maps. Truth is, this is a feature Google kind of launched in 2017 but now Google improved the user interface and made some additional improvements.... →

Google has another SEO mythbusting video, this one is on canonicalization and it is with Rachel Costello and Martin Splitt. Martin Splitt explained first you need to understand that canonicalization is about duplication management. But the whole video has tons of excellent nuggets on this complex SEO task.... →