How to Create and Run an Effective Scholarship Outreach Campaign

Posted by Chris_Dreyer SEOs are always looking to develop cleverer ways to get links to their sites and those of their clients. A strategy that has been particularly effective for us is to create scholarship campaigns aimed at getting authoritative links from well-trafficked .edu domains. Although there is nothing inherently better about these TLDs (and there are certainly other ways to acquire them), they tend to have a greater impact for the time spent on a campaign, a lower cost per link acquisition and ...