How to Make Paid Search Decisions that Won’t Sabotage Your Success

Posted by xzonniaI once had a client who demanded we book him a banner takeover of Google.com. Another time a client (intentionally) commented out the tracking pixel from his ecommerce site, then was infuriated that recorded revenue was down. One client—and I’m not making this up—was so worried the Russian mafia was competing with her for top position on Google that she created three other "sister sites," each with its own domain and a substantial ad budget to block out the Russians. Don't be like those bad...