Свежие новости и отзывы о Instagram

Posted by Paddy_MooganContent marketing is hard. The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done. It's a bit like link building, where someone may say, "Just build great content and the links will come." Unfortunately, it's very rarely that straightforward. Yes, sometimes you can get lucky and something will fly with little effort. But anyone that says that content ma... →

29 советов от Instagram-блогеров... →

Команда сервиса LabelUp написала для vc.ru колонку о рекламе товаров у блогеров в Instagram: как правильно выбрать популярного пользователя для продвижения, на что нужно обратить внимание при составлении текста и как проводить тестирование. Также представители агентства поделились тремя кейсами, над которыми они работали, — продвижением своего приложения, колл-центра «Тинькофф Банка» и акции DaTravel.com.... →

Доступ к постам останется только у приложения Tinder и рекламных программ... →

That’s it. It just does. If Instagram wants to be where we capture and share our most treasured moments, it needs to help us protect them. The easiest way to do this is offer the option to turn on two-factor authentication or some similar security feature. Let users add a phone number, and when they successfully log in with their password, text a temporary code they must enter too to… Read More... →

Firetalk, a live streaming video platform, on Wednesday announced it would partner with entertainment news site TMZ as well as online performers. The service also announced the launch of a new feature, Guest, which audience members to join a broadcaster live in video. In addition to TMZ, Instagram’s singer and songwriter Maggie Lindemann, the Hollywood news site The Wrap and several… Read More... →

Это касается сервисов, позволявших просматривать ленту соцсети, не заходя в официальный клиент... →

Instagram запустил программу «большой зачистки» сторонних приложений, сообщает Techcrunch. Новая политика работы с API для неофициальных приложений позволит компании существенно сократить количество сторонних сервисов и сконцентрироваться на развитии собственного продукта, отмечает издание.... →

Posted by SimonPensonIntroduction Stage One: Setting expectations and objectives Stage Two: Audience understanding Stage Three: Brand activation Stage Four: Campaign plans Stage Five: Finding the right prospects Stage Six: Social Stage Seven: Retargeting Free downloadable campaign planner __________ “How do I know if my content campaign is going to work?” This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challe... →

Instagram has announced it’s going to be reviewing new and existing third-party apps starting December 3 in order to maintain the quality of the ecosystem. The photo-sharing social network publicized several platform changes around which apps will have access to its API in order to “set up a more sustainable environment built around authentic experiences […]... →

Only a tiny fraction of Instagram feed reading happens in third-party apps, so Instagram is shutting down its feed API to make feature development nimbler and create a more consistent user experience. The move is part a big cleanup of the Instagram platform. It involves listing exactly what’s allowed with its APIs, an app permission review process that makes Instagram a gated platform, and… Read More... →

One of the nice things about Instagram is that unlike the rest of the web, the platform is generally devoid of annoying hyperlinks in posts and comments. However, while no hyperlinks make a cleaner user experience, they also make it hard for e-commerce brands to drive shoppers to external sites. Instagram hasn’t exactly helped these brands, as they only allow each profile a… Read More... →

Наименее эффективным для брендов из соцмедиа эксперты назвали блоги... →

13 и 14 ноября в Москве пройдет вторая конференция по блогам и нишевым социальным сетям Hello, Blogger! В этом году на конференции Hello, Blogger выступят представили видеосервисов Youtube и Coub, социальных сетей Instagram и Odnoklassniki, и многие другие. Спикеры расскажут о новых форматах работы в социальных сетях и блогосфере и самых громких кейсах 2015 года, секретах успеха создания и продвижения видеоконтента, особенностях российской аудитории в Instagram, рекламных форматах в Instagram и их сравнении... →

Today Shopify is launching a mobile app that allows consumers to sell their wares through social channels. This is the first time the commerce platform has broken away from its shopping cart and point-of-sale business. The app, called Sello, allows anyone to take a picture of an item, price it, choose shipping options, and push a link to Twitter, Pinterest, Facebook, Instagram, […]... →

40 компаний помогут рекламодателям с рекламой, управлением сообществами и контент-маркетингом... →

Instagram объявил о запуске новой программы Instagram Partners. Инициатива призвана помочь компаниям найти технологических партнёров для более эффективного продвижения своих товаров и услуг в рамках сервиса. Партнёрами по запуску выступили 40 аналитических и технологических компаний, распределённых по трём категориям: технологии в рекламе, комьюнити-менеджмент и контент-маркетинг. Ниже – полный список партнёров Instagram: Технологии в рекламе: 4C, Adaptly, adMixt, Adobe, AdParlor, Adphorus, Adsmurai, Amp... →

Reflected in our glazed-over eyes, pretty images dance with ads in between. If that sounds like television, you’ll understand why marketers are so excited about Instagram’s coming of age. Two years after Instagram first introduced ads, it’s ready to get very serious about earning money off its 400 million users. Today Instagram announced its marketing Partner Program that… Read More... →

Instagram has launched a partner program aimed at providing its business customers with experts to help them grow on the photo-sharing platform. The company hopes to entice businesses with not only its 400 million monthly active users, but with resources that will assist them in getting their message across on the visual service. To start, […]... →

The Platform Programme - 6th November 2015 Facebook launches Shopping feed First up its Facebook, which has just launched a dedicated Shopping feed. The feed aggregates all shopping-related posts from Pages, making it easier for users to browse for products. With recent research showing that half of Facebook users use the social network to look for deals,... →