Posted by Cyrus-ShepardA good, solid competitive analysis can provide you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including:
How to identify your true competitorsKeyword gap analysisLink gap analysisTop content analysis
Plus, don't miss the handy tips on which tools can help with this process and our brand-new guide (with...