Posted by AndrewDennis33Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links.
Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember.
In fact, a Google employee straight up told us that content and links are two of the three (the other being RankBrain) most important ranking factors in its search algorithm...