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Posted by Kristina Kledzik[Estimated read time: 9 minutes] If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When will we see a return on our investment, and how much will we see?” This is a question I’ve been asked numerous times, but never had a good answer for. The truth is, a new link doesn't affect rankings immediately. That makes it hard to tie an individual link to SERP rankings incr... →

Billion-dollar customer insight startup Qualtrics hopes to recruit top Silicon Valley talent to its home base in Utah as it continues to grow and part of that strategy involves adding professional tech coach Kim Scott to the board of directors. Qualtrics become one of a handful of new unicorns in the Beehive State last year and it continues to climb up and to the right. But it’s hard… Read More... →

After years of VC exuberance, 2015 marked the end of an investment cycle for the adtech industry. Quite a few companies with high valuations stumbled, downsized, restructured and pivoted in order to achieve, or at least progress on a path toward, sustainable profitability. Yet, despite the contraction in VC investments, the industry is growing dramatically. Read More... →

To achieve market scale along the lines of GoPro and FitBit, effectively working with big retailers is a necessary part of the process. Despite the growth of online channels, over 90% of the $200B U.S. consumer electronics sales still comes from brick and mortar stores. Read More... →

My kids don’t turn off the damn lights. Ever. And now, with Curb, I have a new way to see when they leave on their lights. All I have to do is look at an app. This is the future of parenting — and, well, energy monitoring. Curb is a comprehensive household energy monitoring system. The system monitors the entire home by using sensors installed in the circuit breaker. For many… Read More... →

The celebrity gossip and news startup The Shade Room is back on Facebook, the startup announced today, albeit under a new moniker. It’s previous page, which had racked up over 4 million followers was “facebook.com/theshaderoom” and the new profile is “facebook.com/shaderoominc.” The startup said earlier its page had been removed from the Facebook ecosystem without… Read More... →

Messaging app Viber rolled out its own end-to-end encryption update yesterday, following in the footsteps of its competitor, WhatsApp, and allowing users to keep their calls and messages private. But researchers are questioning whether Viber’s messages are really as secure as the company claims. In a blog post announcing the change, Viber COO Michael Shmilov says that the new feature… Read More... →

Mindie does with soundtracks what Instagram did with filters: it makes boring imagery interesting. And with the insane amount of video that teens are sharing, the music video making app seemed too useful to die when its creators shut down Mindie in December. So Mindie’s technology is getting dug out of its grave thanks to an acquisition by Shots, the selfie app turned comedy feed backed… Read More... →

Rolltape is a voice messaging app that’s supposed to help you share personal, emotional moments with friends. Now, with the launch of Rolltape Radio, it can help you share those stories on a broader scale. The change is pretty straightforward. Previously, Rolltape messages (which are recommended to be five minutes or less, but have no hard limit) could only be shared with friends,… Read More... →

Michael Arrington — who famously cofounded TechCrunch in 2005 and just as famously parted ways with the outlet in 2011, one year after selling it to America Online — is now taking on a reduced role at the venture fund that he cofounded when he left TC. After an SEC filing surfaced earlier today showing that CrunchFund is targeting $40 million for its third fund and even more… Read More... →

Here is a recap of what happened in the search forums today...... →

After more than 60 years since its conceptual inception — and after too many hype-generating moments — AI is yet again making its presence felt in mainstream media. Following a recent WEF report, many perceive AI as a threat to our jobs, while others even go so far to assert that it poses a real threat to humanity itself. What is clear for the time being is that there are many… Read More... →

Captiv8 announced today that it has raised $2 million in seed funding. Created by the founders of mobile ad exchange Moblix, Captiv8 is one of a number of companies connecting marketers with influencers on social platforms like Instagram and Twitter. However, the startup says it uses a technology- and data-driven approach, examining things like geography and demographics to predict which… Read More... →

The Zeitgeist electric bike was designed to solve one problem: getting uphill on a bike. That led to other goals, like creating a battery that only had to be charged every two weeks and was hidden within the structure of the bike. This, then, led to favoring design and performance over the cost of the bike. “We want to be the Warby Parker of bikes,” said Zeitgeist CEO Kartik Ram.… Read More... →

Jump on the party line or hear the voices of your whole family with Facebook Messenger’s latest feature. Rolling out globally today on Android and iOS for free, users can start a group VoIP audio call from any group chat. Just tap the Phone icon, select which of the group chat members you want included, and they’ll all receive a Messenger call simultaneously. If you miss the… Read More... →

If Apple really is working on a car, it won’t be the Ultimate Driving Machine™. BMW and Daimler have discontinued talks with Apple over a potential automotive collaboration, Handelsblatt reports. Read More... →

The Huffington Post, owned by AOL, owned by Verizon, is buying a virtual reality studio called RYOT to build VR content production on the site according to a blog post from site co-founder and editor-in-chief Arianna Huffington. The studio will also be providing their services to other AOL content properties (which TechCrunch is one of). Terms of the deal were not disclosed. “As… Read More... →

18 апреля несколько пользователей Facebook обратили внимание на email-рассылку сервиса по заказу уборки Qlean с провокационным текстом. Аудиторию возмутило письмо, в котором сервис прощается с пользователями и дает им «последний шанс» вместе со скидкой в 25% «в память обо всем хорошем». Сообщение планировалось отправить клиентам, которые долгое время не пользовались услугами компании, но из-за ошибки попало к тем, кто делает это регулярно.Редакция vc.ru узнала у руководителей сервиса, как на бренде отразила... →

«Кардиофлешка» позволяет измерить ЭКГ самостоятельно и отправить данные врачу через приложение... →

Ежемесячная аудитория мобильной версии браузера Chrome превысила 1 млрд пользователей, говорится в блоге Google. За последние пять месяцев число пользователей браузера на Android и iOS выросло на 200 млн.... →