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PRESS RELEASE: OpenX, a global leader in creating programmatic advertising marketplaces, today announced the launch of OpenX Bidder for Apps. As an extension of the leading bidder solution for desktop and mobile web, OpenX Bidder for Apps maximizes...... →

AOL объявил о расширении охвата премиум-форматов рекламы. Теперь эти объявления будут также появляться на MSN.com и внутри приложений в сети Millennial Media. Рекламные форматы Halo, Devil, Devil Full-Page Flex, Billboard и Loft уже отображаются на MSN-сайтах в США, Канаде, Японии и Испании. В марте они будут запущены во Франции, Великобритании, Германии, Италии и Бразилии. Линейка премиум-форматов видеорекламы будет доступна на этих рынках позже в этом квартале. Показ рекламного блока Devil Full-Page Fle... →

Телеком-оператор объяснил такой шаг растущими расходами на интерконнект... →

For the last 15 years, the Cleantech Forum has been organized by the Cleantech Group. Most recently it took place in San Francisco on January 25-27, 2016. Energy storage, China and the Internet of Things (IoT) were key topics at the forum, with investors and entrepreneurs confident on their respective futures. Read More... →

Posted by nikkielizabethdemereCan you recall Don Draper using statistics in a quote? Neither can I.Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was onto something: Research highlights stories as key to capturing an audience's attention.Jennifer Aaker, a social psychologist and professor at Stanford’s Graduate School of Business, cites a study in which students were asked to present a one-minute persuasive pitch to their class members. Each ... →

A panel session probing the perennial heads or tails of mobile device commoditization vs mobile device innovation here at MWC 2016 earlier today heard an interesting range of views. Speakers ran the gamut of mobile makers big and small (Samsung, Motorola/Lenovo and Wileyfox), through to chipset maker Qualcomm, alternative open Android flavor Cyanogen, and mobile operator Telefonica. Read More... →

If you don’t know which new Samsung Galaxy phone to get for mobile virtual reality, one of the authorities on the subject has weighed in to make your decision easier. For the best experience with the Gear VR head-mounted display peripheral, you should get the standard Galaxy S7 over the S7 Edge. At least, that’s […]... →

Cernan: Boy, that sure is weird music. Young: We’re going to have to find out about that. Nobody will believe us. -Apollo 10 transcript This weekend, the Science Channel released the preview for their newest episode of NASA’s Unexplained Files that told the story of Apollo astronauts who heard weird sounds during their trip around the moon. The “space music”… Read More... →

With the first orders of the Oculus Rift virtual reality headset slated to arrive in just over a month, a number of those with pre-orders awoke this morning to the disturbing discovery that their orders had been abruptly canceled. Many of the reported instances seem to point to the fact that buyers were aiming to have the product shipped to unsupported countries or were otherwise… Read More... →

Most institutional investors are notoriously circumspect. Chris Douvos is not like most institutional investors. In fact, Douvos, a managing director with Venture Investment Associates — a fund of funds group that commits capital to venture capital, growth capital, and private equity groups — is very opinionated, comparatively. It’s a refreshing quality, particularly when… Read More... →

Posted by ronell-smith[Estimated read time: 9 minutes] In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for $20 to $50 each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen. Months later, I interviewed the owner of the lure company everyone was copying. His comments were eye-opening and accurate. ... →

Smart watches and smart light bulbs are bound to get even smarter with this announcement. ARM is launching its smallest and lowest-power ARMv8-A processor today as it further targets next-generation wearables and Internet of Things applications. ARM already has an estimated 70 percent market share in embedded, or processors that are used in appliance-like devices […]... →

It seems like there’s no shortage of online apps and services to make life and business easier. You can stream movies in your own home, pay parking tickets with the tap of a finger and plan a world adventure from the comfort of your couch. But when it comes to healthcare, you’re living in the past. Read More... →

Microsoft today announced a few changes to the Windows Store. Microsoft says it has improved search rankings for apps and games in the store, and more reviews should be showing up there soon. Reviews from people participating in the Slow ring of the Windows Insider Program, which provides preview builds of Windows 10 updates, will […]... →

Cheetah Mobile and Cubot have partnered up to introduce a co-branded smartphone called the CheetahPhone. It’s an Android-powered device that is priced at €199 (approximately $220) and is available to everyone in the European Union through Amazon starting in April with pre-orders beginning on March 20. Rumored for the past couple of weeks, the CheetahPhone is the first branded […]... →

TechCrunch sat down with Mark Suster, managing partner at Upfront Ventures. One of the most active investors in Los Angeles, Suster spoke of how local startups are able to draw upon the city’s creative talent to bring content, commerce and communication platforms to the next level. He also commented on falling tech valuations. “By any definition we’ve been in a funding… Read More... →

EXCLUSIVE: App monetization and distribution platform Appnext grew its revenues by 345 percent in 2015. The London-based company now serves 12 billion app recommendations to 380 million unique users in 180 countries. Sure, it grew off a small base in 2014. But the growth rate is still impressive. Appnext released its self-serve ad platform in November 2014. […]... →

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Time to consult Tim Gunn because Fallout 4 is giving you more decorating options. Wait, Tim Gunn is the fashion guy, not the interior-design guy. Oh, wait! I was thinking of Tim Allen’s character from Home Improvement. I always mix those guys up. Bethesda is preparing an update for the publisher’s open-world role-playing game, and you […]... →

Oracle today disclosed that it has acquired Ravello Systems, a company with tools for running enterprise workloads in public cloud environments. Oracle didn’t disclose terms of the deal but a source familiar with the matter said Oracle is paying $500 million to do the deal. Oracle is rapidly trying to accelerate its cloud business and […]... →