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Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency. In this week's episode of The Lede, Jerod Morris and Demian Farnworth (Hey! They're back together again!) tackle the topic of authenticity to give you a better understanding of how to create an authentic connection with your audience, no matter what type of content you're creating. Jerod has discussed authenticity a lot in relation to podcasts.... →

Elon Musk is a genius. He’s a business icon. He’s a massive force for good on our planet, and he’s one of the most impressive people of this century, having founded PayPal, SpaceX, SolarCity, and, of course, Tesla. (Having even one of those on your resume would be amazing.) But what’s not amazing is Elon […]... →

Mac users fondly remember OS X Snow Leopard and Mountain Lion. These two releases were the epitome of Apple’s best work on OS X. Two rock solid iterations that were all about refinements, performance updates and stability. While OS X El Capitan isn’t a true ‘Snow’ release, this year’s OS X follows the same tradition in many ways — and it’s a great thing. Read More... →

Google 2016 !!?? How much influence do they have? Both the MOZ and SearchMetrics Ranking Factor reports are out. Which one is better? Plus, Are Desktop Sites Still Necessary? No , Says Google's John Mueller; Google Never Indexes All your Pages; Referral Spam: what is it? Also, Ross Dunn and John Carcutt answer a listener question on if there is any reason to have a robots.txt file on websites where we are happy for everything to be crawled and indexed?... →

It’s been said that Twitter is getting ready to name its new chief executive and that person is likely cofounder Jack Dorsey. Sources tell Re/code that the company could name him its permanent CEO as early as tomorrow, and that Dorsey would remain as leader of his other company, Square. Dorsey was appointed as interim […]... →

Компания «Яндекс» 30 сентября добавила возможность просматривать прямой эфир некоторых телеканалов в сервис «Яндекс.Телепрограмма». Изменения на сайте «Телепрограммы» обнаружило издание Roem.ru.... →

Рааж Капур Брар — владелец издательства Fetopolis, журналы которого имеют миллионы подписчиков в Facebook. Чтобы увеличить эффективность канала, он запустил масштабную рекламную кампанию в соцсети — по предварительным исследованиям, она должна была окупиться в двух- или трехкратном размере. Предприниматель потратил более $600 тысяч за четыре дня, но не получил вообще никакой прибыли.В рубрике Digital — перевод заметки журналиста Эндрю Тэйта о том, как избежать распространенных ошибок при работе с рекламой ... →

Activision is finally adding the tip to the marketing spear for Call of Duty: Black Ops III, by releasing a trailer about the story for the game which comes out on November 6. I’ve always enjoyed the single-player campaign stories in Call of Duty games, though many also play the game just for its multiplayer. […]... →

Over the last few years, Google brought support for encrypted HTTPS connections to almost all of its products, including search, Gmail and Google Drive. It’s now even using HTTPS support as a ranking signal in its search results. Starting today, the company is also bringing HTTPS support to its Blogspot blogging platform. Read More... →

Замминистра связи Алексей Волин пообещал опубликовать список из 100 компаний, рекламирующихся на пиратских сайтах .... →

Today, Recode reported that Jack Dorsey would be installed as permanent CEO after many months of speculation. Investors and those close to the company have been calling for Dorsey to take the post, but the board has been going through a process. One that may end as early as tomorrow, Recode’s sources told them. Twitter’s stock is up on the news: More to come Read More... →

Gillmor Gang – John Borthwick, Keith Teare, Peter Rojas, and Steve Gillmor. LIVE recording session today, Wednesday, September 30, 2015 11amPT/2pmET. Our LIVE chat is at chat.center/gillmorgang Read More... →

Apple today released the new version of Mac OS X, which is called El Capitan. Public betas first became available in July following the announcement of the new look for Macs back in June. “El Capitan gives you simpler and smarter ways to do the things you do most with your Mac,” Apple said in […]... →

With the runaway success of its mobile app Wishbone, the Los Angeles-based venture studio, Science Inc. is making a hard push into mobile content to build what it believes will be the next big media company. Wishbone is the first mobile app to come from what is now Science Inc.’s fourth big, in-house business unit. The investment group and conglomerate, which made a name for itself… Read More... →

As an increasing number of cable and satellite TV subscribers are cutting the cord – or never signing up for television in the first place – the traditional pay TV industry is scrambling to figure out how to compete in this new age of over-the-top services, on-demand streaming, and viewing that takes place on a variety of platforms beyond the living room’s big screen.… Read More... →

Today's guest on Hack the Entrepreneur is the Founder, Publisher, and CEO of Momtrends.com. She left her role as an executive at Ralph Lauren to launch the Momtrends blog in 2007. Momtrends has grown massively since then and is now a boutique media brand, which provides moms with the latest news on all things trendy and cool. It has an ever-growing mom community with more than 150,000 visitors to the site and its social media channels each month.... →

iRidium mobile разрабатывает софт для управления системами «умного дома»... →

Компания Apple выпустила новую версию операционной системы для компьютеров OS X El Capitan. Бесплатное обновление доступно для загрузки в Mac App Store.Редакция vc.ru собрала список нововведений новой ОС.... →

Today, Google announced that it will be adopting a new standard for carrier messaging called Rich Communications Services (RCS), thus moving on from SMS. The company also announced the acquisition of Jibe Mobile to help bring RCS to its Android products. Here’s what Mike Dodd, Android RCS Software Engineer and Minister of Messaging had to say (and how cool is his title?): Mobile… Read More... →

Apple has just released OS X 10.11 El Capitan. The update is now rolling out to eligible Mac devices. It’s available in the Mac App Store as a free download. If you don’t see the update right away, don’t panic as it could take a few minutes due to App Store propagation. Apple might as well use a queue system to ensure speedy downloads. Read More... →