Sprinklr Acquires Booshaka For Smarter Audience Targeting

Social media company Sprinklr has acquired Booshaka, a company aiming to give businesses a better understanding of their audience. Specifically, Booshaka has built “one-click connectors” to pull customer data from services like Marketo, Shopify and Stripe, then use that data to build audience segments for ad campaigns on Facebook and Twitter. Simon Mansell, Sprinklr’s… Read More...