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Рааж Капур Брар — владелец издательства Fetopolis, журналы которого имеют миллионы подписчиков в Facebook. Чтобы увеличить эффективность канала, он запустил масштабную рекламную кампанию в соцсети — по предварительным исследованиям, она должна была окупиться в двух- или трехкратном размере. Предприниматель потратил более $600 тысяч за четыре дня, но не получил вообще никакой прибыли.В рубрике Digital — перевод заметки журналиста Эндрю Тэйта о том, как избежать распространенных ошибок при работе с рекламой ... →

Activision is finally adding the tip to the marketing spear for Call of Duty: Black Ops III, by releasing a trailer about the story for the game which comes out on November 6. I’ve always enjoyed the single-player campaign stories in Call of Duty games, though many also play the game just for its multiplayer. […]... →

Over the last few years, Google brought support for encrypted HTTPS connections to almost all of its products, including search, Gmail and Google Drive. It’s now even using HTTPS support as a ranking signal in its search results. Starting today, the company is also bringing HTTPS support to its Blogspot blogging platform. Read More... →

Замминистра связи Алексей Волин пообещал опубликовать список из 100 компаний, рекламирующихся на пиратских сайтах .... →

Today, Recode reported that Jack Dorsey would be installed as permanent CEO after many months of speculation. Investors and those close to the company have been calling for Dorsey to take the post, but the board has been going through a process. One that may end as early as tomorrow, Recode’s sources told them. Twitter’s stock is up on the news: More to come Read More... →

Gillmor Gang – John Borthwick, Keith Teare, Peter Rojas, and Steve Gillmor. LIVE recording session today, Wednesday, September 30, 2015 11amPT/2pmET. Our LIVE chat is at chat.center/gillmorgang Read More... →

Apple today released the new version of Mac OS X, which is called El Capitan. Public betas first became available in July following the announcement of the new look for Macs back in June. “El Capitan gives you simpler and smarter ways to do the things you do most with your Mac,” Apple said in […]... →

With the runaway success of its mobile app Wishbone, the Los Angeles-based venture studio, Science Inc. is making a hard push into mobile content to build what it believes will be the next big media company. Wishbone is the first mobile app to come from what is now Science Inc.’s fourth big, in-house business unit. The investment group and conglomerate, which made a name for itself… Read More... →

As an increasing number of cable and satellite TV subscribers are cutting the cord – or never signing up for television in the first place – the traditional pay TV industry is scrambling to figure out how to compete in this new age of over-the-top services, on-demand streaming, and viewing that takes place on a variety of platforms beyond the living room’s big screen.… Read More... →

Today's guest on Hack the Entrepreneur is the Founder, Publisher, and CEO of Momtrends.com. She left her role as an executive at Ralph Lauren to launch the Momtrends blog in 2007. Momtrends has grown massively since then and is now a boutique media brand, which provides moms with the latest news on all things trendy and cool. It has an ever-growing mom community with more than 150,000 visitors to the site and its social media channels each month.... →

iRidium mobile разрабатывает софт для управления системами «умного дома»... →

Компания Apple выпустила новую версию операционной системы для компьютеров OS X El Capitan. Бесплатное обновление доступно для загрузки в Mac App Store.Редакция vc.ru собрала список нововведений новой ОС.... →

Today, Google announced that it will be adopting a new standard for carrier messaging called Rich Communications Services (RCS), thus moving on from SMS. The company also announced the acquisition of Jibe Mobile to help bring RCS to its Android products. Here’s what Mike Dodd, Android RCS Software Engineer and Minister of Messaging had to say (and how cool is his title?): Mobile… Read More... →

Apple has just released OS X 10.11 El Capitan. The update is now rolling out to eligible Mac devices. It’s available in the Mac App Store as a free download. If you don’t see the update right away, don’t panic as it could take a few minutes due to App Store propagation. Apple might as well use a queue system to ensure speedy downloads. Read More... →

Suck it, innovator’s dilemna. Mobile engagement grandpa Urban Airship just launched an impressive new data integration platform that promises to help you easily integrate your customers’ mobile experience into their complete omnichannel experience. Old dog, new tricks. Urban Airship pioneered app engagement in the dim mists of mobile antiquity — 2009. And while the company built an […]... →

Your Facebook profile is certainly starting to become the first place people come to find out information about you — they may not be looking for your website or on Twitter. Facebook is the place to learn who you are and as we’re now a mobile-first society, how you appear on the device is important. […]... →

Task management app Asana today is rolling out a major revamp to all users. “The news today is that we’re unveiling a new version of Asana that will empower more teams to do great things together more easily than what has ever been possible,” Asana cofounder and chief executive Dustin Moskovitz told reporters at an […]... →

Google today announced it has acquired Jibe Mobile, a startup known as the “cloud communications company for mobile operators.” Details of the deal were not disclosed. In fact, the acquisition news was shoehorned in beside the news that Google was working to add Rich Communications Services (RCS), a new standard for carrier messaging, support in […]... →

Соцсеть «ВКонтакте» разместит часть своего оборудования в новом дата-центре, SDN — в дополнение к уже двум имеющимся. Об этом сообщает CNews.... →

Sit back, relax and don’t turn that dial, this week’s episode of Cribs takes us to the online television platform, Hulu. The company’s giant 90,000 square foot headquarters sit betwixt Hollywood and the tech world in Santa Monica, California, in the same building as HBO. And it has changed the way we watch television. Shows like the Mindy Project and the Last Man on Earth… Read More... →