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Google is today opening up a program that allows developers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results. In conjunction with this, Google is also launching a new conversion tracking solution that will track when users install and then launch an app after clicking on a search ad. The program is an expansion of… Read More... →

No more excuses for poor identity management.... →

Lots of people make careers out of controversy. But constant controversy can take a toll. You could get by with a lot of controversy in the early days of your blog or books in order to gain critical mass. But soon you'll need to take your foot off that particular pedal. The goal (when it comes to rocking the boat) is to select topics carefully and to space these pieces at least a month apart. That way, you avoid burning the conflict candle at both ends.... →

Equity crowd funding platform Seedrs has raised a $15.6 million (£10 million) Series A round led by Woodford Patient Capital Trust plc (WPCT) and Augmentum Capital, the money from which will be used to launch in the US market. Seedrs had previously raised $7.2 million from Faber Ventures and it’s own crowd-funding campaign. Furthermore, Seedrs is to launch a £2.5 million crowd… Read More... →

People turn to their phones billions of times a day for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments . And in these intent-rich moments, they often turn to apps to get what they need. Runners may search for a "mileage tracker" app as they start training for a marathon, foodies may look for "restaurant" apps to check out the trendiest new places in town, and frequent fliers may search for "top games" to play before a long flight. In fact,... →

The idea of Apple Music struck fear in the hearts of listeners like me. The company had enough money to buy exclusives that could fracture and balkanize the music catalog. The problem with exclusives on services like Tidal or Spotify is that only the tiny percentage of people who pay for their subscriptions can hear these songs when they want. It could have been the same with App But it… Read More... →

Онлайн-ритейлер JD.com начнёт продавать в Китае российские меха и продукты с Дальнего Востока, сообщает «Интерфакс» со ссылкой на президента компании Виктора Сюя. Также торговая площадка 29 июля подписала соглашение о сотрудничестве с «Почтой России».... →

Flipboard has added another big-name publisher to its magazine platform. Fans of The New Yorker will now be able to access the magazine’s stories from its app, according to the company. This will be the first time that Flipboard has made a magazine available through a metered system. Today’s announcement comes as Flipboard marks its five-year […]... →

Tencent's ambitions will take it into more collaborations with -- or competition with -- Hollywood.... →

Over the last few months, there has been a lot of hype surrounding Windows 10, in part because Microsoft is offering free Windows 10 upgrades to those running Windows 7, Windows 8.1, and Windows Phone 8.1. In March, reports suggested the offer would extend to pirates, though when we followed up with Microsoft, it turned […]... →

It’s been a good week for cord-cutting sports fans. Word has it that CBS will livestream the Super Bowl commercials for the first time. Disney is considering its options for making ESPN a standalone service (well…maybe five years from now.) And now, golf fans are getting a digital subscription service of their own, with the debut of the PGA TOUR LIVE’s new online and… Read More... →

If you’re on a PC, you might be following the Windows 10 news closely. One of the items that popped up last night was that Twitter had a brand new app coming tailored specifically for the platform. It’s here. This app coincides with the Windows 10 launch, with the app sporting fast access to top tweets, photos and videos…without having to be logged in. While Live Tiles… Read More... →

Twitter's new Windows 10 app reveals tweets directly in the Start menu.... →

Yahoo has officially launched Livetext, the app where users chat with friends by share a video image and text — but no sound. Earlier this month, we spotted the Livetext app in the Apple App Store in Hong Kong. At the time, Yahoo declined to comment, except to say that it’s “always experimenting with new product experiences.” The company demonstrated the app at a… Read More... →

VB INSIGHT: How is it that in the golden age of meaningful user engagement, marketers seem to have gotten worse at understanding how to rally us to their cause?... →

Dearest New Yorkers, Boy do I have a treat for you! I have a pretty strong intuition and expectation that the TechCrunch Meetup + Pitch-off in NYC is going to be our best yet. Which makes sense, given that New York is the best city in the world. And that wouldn’t be possible without the presence of the coolest folks in NYC tech on our humble* stage. So without any further ado,… Read More... →

Amazon has announced that AWS Device Farm, a service that lets developers test apps on Android and Fire OS devices that live on Amazon’s data centers, will soon support iOS too. First announced a few weeks back, AWS Device Farm lets you test apps on specific models of phones, and the service can give you […]... →

NEW YORK – At Tumblr headquarters, Yahoo unveiled a new messaging service called Livetext. The app offers a mix of video sharing and texting without sound. In a demo, Yahoo revealed an experience that feels like Periscope, but for one-on-one conversations. The app will be released in the U.S., U.K., Canada, Germany and France starting tomorrow. Earlier this month, reports […]... →

IBM is holding televized internal “shark tank” shows to speed up innovation in its marketing and commerce product suites. Winning pitches get money, developer time, and executive mentors to build out a proof of concept. The result? 300 new ideas in just a few weeks. IBM recently started overhauling its marketing cloud presence, led by new general manager […]... →

With a growing number of mobile applications available to download, and only a handful that see regular usage, push notifications have become one of the only ways for developers to grab users’ attention in order to get them to re-open their app and re-engage with their content. Unfortunately for app users, that means we’re often bombarded with notifications we don’t care about. Read More... →