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Global Marketing News - 27th July 2015 Global logistics brand DHL eyes Chinese ecommerce growth The international logistics company DHL has announced the opening of a new terminal in Shanghai, which forms an important part of its plan to expand its operations in China. The Shanghai terminal is dedicated to Chinese ecommerce goods and will be the location where the goods are held before they are then shipped off around the world.... →

Марти Ньюмейер — дизайнер, автор публикаций о брендинге и директор по развитию агентства Liquid Agency, в числе клиентов которого — компании Facebook, PayPal, Nike и Walmart.В своем руководстве по брендингу «Zag: Манифест другого маркетинга», вошедшем в книгу «100 лучших бизнес-книг всех времен», он рассказал о 17 контрольных точках создания радикального конкурентного преимущества. ЦП с разрешения издательства «Манн, Иванов и Фербер» приводит выдержку 12 из них.... →

Three years ago, Compass — a three-and-a-half-year-old, San Francisco-based company that provides reporting and benchmarking software to startups around the world — produced a widely read report on the global startup ecosystem. Now, armed more than 200 interviews with entrepreneurs from 25 countries; 11,000 startup surveys; and insights from a long list of data and content… Read More... →

В августе 2014 читатели и авторы Roem.ru нечто подобное уже видели. Год назад "Ростелеком" тоже вмешивался в трафик.... →

Google and Ask each drop a 10th of a percentage point in comScore's monthly rankings of the domestic search market. The post U.S. Desktop Search Rankings Hold Steady; Google Maintains 64% Share appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

VB WEBINAR: Right time. Right place. It's the mantra for the mobile age, and marketers who are leading the pack are evolving the way they engage consumers to be in front of them when and where it matters most.... →

GO1, an employee training startup out of Y Combinator’s Summer 2015 cohort, is launching in North America to help companies onboard and educate their employees in a more effective fashion. Anyone who has worked for a large company knows the frustration of completing yearly compliance training. Generally this means watching a couple of hour-long web seminars about being a team player… Read More... →

What up, world? TechCrunch Radio is coming at you this week, just like every week, and we’re looking for the coolest folks in tech to present their products in the patent-pending* TechCrunch Radio Pitch-off. Here’s how it works: At the top of each show, John Biggs and I discuss the latest in tech news. For the last half hour, we bring five of the coolest new startups we can find on… Read More... →

On Sunday night, New York Magazine published the stories of 35 women who say they were raped by Bill Cosby. But you currently can’t read it, because a hacker has taken the entire site offline. According to the Daily Dot, a hacker calling himself ThreatKing launched a DDoS attack on New York Magazine’s site early Monday morning. […]... →

After raising funds at a $1 billion valuation, gaming company Razer has confirmed its first acquisition. It has bought the software assets of Ouya; and it has acqui-hired the company’s technical and developer relations teams to expand Razer’s Android TV gaming business, specifically around its Forge TV console and the Cortex gaming platform. Notably, Razer is not acquiring… Read More... →

Автопроизводитель представил качественный спонсорский ролик... →

Columnist Myles Anderson shares the results of a recent BrightLocal study measuring how much page-one real estate the three major search engines are giving to local businesses for various types of search queries. The post Local Businesses Squeezed Out Of Organic Search By Larger Websites appeared... Please visit Search Engine Land for the full article.... →

Following the arrival of stronger-than-expected earnings last week, radio service Pandora this morning announced the expansion of its “Sponsored Listening” ad product, which is now being made available to all advertisers. The product, which was first introduced this past fall, was said previously to be scheduled for a launch in the second half of 2015. Instead of more… Read More... →

Concur, the travel management and expense toolset that was purchased about a year ago by SAP, announced that it is partnering with HotelTonight and Lyft to allow employees to easily expense the two services. Used by over 20,000 businesses and 25 million employees, the platform is an easy way for employees to book and get reimbursed for travel and other expenses. After linking your… Read More... →

Pandora launches Sponsored Listening product for advertisers.... →

Weathernews, one of Japan’s biggest weather forecast providers and the owner of Sunnycomb and Weathermob apps, is taking a big step into the Chinese market. The company announced today it signed an agreement with Moji, the maker of China’s largest social weather app, to share data. Read More... →

Оператор обратился к регулятору сразу с несколькими нарушениями со стороны ведомства... →

Summer is a slow season in many industries -- which makes it the perfect time to review your PPC accounts and conduct some experiments, according to columnist Susan Waldes. The post Defeating The Dog Days: 5 Tips To Boost SEM Conversion Volume During The Summer Slump appeared first on Search... Please visit Search Engine Land for the full article.... →

I don't care how many times you read this opening paragraph . Study it word for word. Examine it frontwards and backwards. You won't be able to conclusively tell whether it was written by a human or machine. Don't believe me? Read this sports story , and tell me if it was written by a human or machine: Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to carry Virginia to a 2-0 victory over George Washington at Davenport Field.... →

Visual tweets attract more clicks and shares. Despite various levels of skepticism (many people were claiming visual tweets to be annoying), visual tweets are getting more and more adopted. Here are three free tools allowing you to create stunning visual tweets in seconds. 1. Twit Shot (Online, Mac App, Google Chrome Extension) TwitShot.com is a cool app that extracts an image from the given page and creates an instant visual... [Read More...] The post 3 Tools to Quickly Create Awesome Visual Tweets appeare... →