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Иван Цыбаев, генеральный директор российско-американского стартапа Trucker Path, занимающегося разработкой платформы для поиска перевозчиков грузов, написал для ЦП колонку о том, что такое опцион для сотрудников небольшой компании, почему получать его выгоднее, чем зарплату.Цыбаев также рассказал, как объяснить работникам решение руководства ввести подобную схему оплаты труда.... →

Инструмент позволит создавать и редактировать несколько кампаний за раз.  ... →

Facebook дал администраторам публичных страниц новые инструменты, призванные улучшить клиентский сервис в рамках социальной сети. Среди основных нововведений – возможность отвечать на жалобы и вопросы клиентов в приватном порядке. Эта опция будет запущена в ближайшие недели для всех публичных страниц. Ранее администраторы могли ответить только тем же способом, которым было опубликовано сообщение клиента. Например, ответить на комментарий или публикацию на стене страницы. Такого рода взаимодействия были пуб... →

Posted by wrttnwrd In spite of all the advice, the strategic discussions and the conference talks, we Internet marketers are still algorithmic thinkers. That's obvious when you think of SEO. Even when we talk about content, we're algorithmic thinkers. Ask yourself: How many times has a client asked you, "How much content do we need?" How often do you still hear "How unique does this page need to be?... →

Posted by CarloSeo This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. The spam in Google Analytics (GA) is becoming a serious issue. Due to a deluge of referral spam from social buttons, adult sites, and many, many other sources,... →

Posted by Isla_McKetta "How can I learn SEO?" is a deceptively simple question. The standard approach is to attempt to appeal to anyone who's interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That's fun. Especially the part about weeding through tons of information that might not even apply to what you want to learn. So let's fix that. This guide is written to help you choose your own SEO adventure.... →

Posted by jon.white We have launched a couple of new things in Moz Pro that we are excited to share with you all: Mobile Rankings and a Search Visibility score. If you want, you can jump right in by heading to a campaign and adding a mobile engine, or keep reading for more details! Track your mobile vs. desktop rankings in Moz Analytics Mobilegeddon came and went with slightly less fanfare than expected ,... →

Posted by Isla_McKetta Quick note: This article is meant to apply to teams of all sizes, from the sole proprietor who spends all night writing their copy (because they're doing business during the day) to the copy team who occupies an entire floor and produces thousands of pieces of content per week. So if you run into a section that you feel requires more resources than you can devote just now, that's okay. Bookmark it and revisit when you can,... →

Posted by gfiorelli1 A small disclaimer: Before you start reading, I want to say that I am not an analytics expert per se, but a strategic SEO and digital marketing consultant. On the other hand, in my daily work of auditing and designing holistic digital marketing strategies, I deal a lot with Analytics in order to understand my clients' gaps and opportunities. For that reason, what you are going to read isn't an "ultimate guide,... →

Posted by EricaMcGillivray The bird has landed, and by bird, I mean the MozCon 2015 Video Bundle ! That's right, 27 sessions and over 15 hours of knowledge from our top notch speakers right at your fingertips. Watch presentations about SEO, personalization, content strategy, local SEO, Facebook graph search, and more to level up your online marketing expertise. If these videos were already on your wish list, skip ahead: Buy the MozCon 2015 Video Bundle If you attended MozCon,... →

Posted by randfish A single fantastic (or "10x") piece of content can lift a site's traffic curves long beyond the popularity of that one piece. In today's Whiteboard Friday, Rand talks about why those curves settle into a "new normal," and how you can go about creating the content that drives that change. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video Transcription Howdy, Moz fans,... →

Posted by Dr-Pete It's been another wild year in search marketing. Mobilegeddon crushed our Twitter streams, but not our dreams, and Matt Cutts stepped out of the spotlight to make way for an uncertain Google future. Pandas and Penguins continue to torment us, but most days, like anyone else, we were just trying to get the job done and earn a living. This year, over 3,600 brave souls, each one more intelligent and good-looking than the last, completed our survey.... →

Angry Birds 2 has turned into a big hit as Rovio Entertainment announced it has been downloaded more than 20 million times in its first week of release. The game is No. 1 on the iPhone and iPad in more than 100 countries. Fans have fired their slingshots more than 1.4 billion times and blasted their […]... →

Каждый день Rusbase рассказывает о трендах в мире бизнеса и технологий на цифрах.... →

Депутаты обнаружили формат, еще не охваченный законодательством... →

В топ-1000 богатейших людей планеты также вошли Алишер Усманов, Владимир Потанин, Михаил Прохоров, Роман Абрамович, Александр Мамут и Евгений Касперский.... →

Facebook запустил сервис для проведения прямых видеотрансляций Live, недоступный простым пользователям. Пользоваться новой функцией могут только известные личности, использующие соцсеть.... →

Самые полезные материалы, которые помогут вам провести A/B-тестирование с максимальной эффективностью

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В этом месяце юзабилити-аудит будет проводиться для мобильной версии сайтов... →

Цена на позолоченные часы достигает 197 тысяч рублей... →