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Many mobile sites use promotional app interstitials to encourage users to download their native mobile apps. For some apps, native can provide richer user experiences, and use features of the device that are currently not easy to access on a browser. Because of this, many app owners believe that they should encourage users to install the native version of their online property or service. It's not clear how aggressively to promote the apps,... →

Some more M&A afoot in the media industry. Pearson has sold the Financial Times Group to Japan’s Nikkei Inc for £844 million ($1.3 billion) in cash. The news comes after a morning of fervent speculation that the Financial Times was on the block. Release below. More to come. Pearson to sell FT Group to Nikkei Inc. Pearson is today announcing that it has agreed the sale of FT Group… Read More... →

Японская корпорация Nikkei выкупит газету Financial Times за 844 млн фунтов стерлингов наличными ($1,29 млрд). Об этом компания сообщила на официальном сайте.... →

Ad tech company Centro is announcing that it has acquired social ad startup GraphScience. Founded in 2001, Centro has built a platform for digital marketers to manage their campaigns. GraphScience, meanwhile, allows advertisers to create and optimize personalized Facebook ads. With the acquisition, Centro can significantly expand its social media capabilities. Read More... →

M&C Saatchi разработало билборд, самостоятельно конструирующий рекламу... →

Компания Aerosense займется разработкой беспилотников для обслуживания корпоративного сектора.... →

Различные запреты руководства могут как положительно, так и отрицательно влиять на эффективность сотрудников. ЦП предлагает читателям рассказать, какие распространённые запреты они считают наименее эффективными и почему.... →

Hometeam, a New York-based startup providing in-home care to seniors, is publicly launching today after operating in a stealthy beta for two years. Powered by $11 million in funding from Lux Capital, IA Ventures, and Recruit Strategic Partners, Hometeam was founded by Josh Bruno, a former investor at Bain Ventures, in 2013. Since then, the company has placed over 250 caregivers in hundreds… Read More... →

Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics.... →

Tech product community board Product Hunt has added a new category to its popular service, called Books. Available in an open Beta, the service allows users to share reading material they enjoy — everything from the best new non-fiction to the latest literary releases, to anything else curated by the community. Product Hunt Books is the […]... →

If you're a large publisher, you may be wondering if -- and how -- featured snippets are affecting your organic search traffic. Columnist Glenn Gabe explains his process for identifying and measuring the impact of these direct answers in search results. The post How To Find Google Featured... Please visit Search Engine Land for the full article.... →

Румынский дизайнер провел профессиональный эксперимент... →

You ease yourself into the coziest chair you own, a warm beverage by your side, a blanket over your legs, and the glow of a reading lamp over your shoulder. It's time to sink into a nice, long session of reading. You pull apart the pages of the nonfiction book you're working your way through, and you begin a new chapter. It starts with an inspiring quote. Then the author tells a story. Eventually, she comes around to the topic at hand. Now that you're warmed up,... →

Компания нацелена на дальнейший рост объемов с опережением рынков... →

JetSmarter, a private air transportation startup, wants to make commuting by private jet a reality for all travelers. With $20 million in Series B funding from The Saudi Royal Family, music and entertainment moguls including Jay-Z, and executives at companies such as Goldman Sachs and Twitter, the company will take a big step closer to that goal. Originally launched in 2013 as a booking… Read More... →

VB INSIGHT: 250 companies with $25 billion in investment and 55,000 employees are helping mobile developers and publishers build the right apps with the right engagement and the right monetization to win in mobile. And, as we know in 2015, to win in mobile is to win, period. That’s why we’ve produced the Mobile Success Landscape. It’s just […]... →

Back in April, Google launched a pop-up, temporary marketplace for companies to sell patents, with Google being the sole buyer. Today, the search and mobile giant is expanding that marketplace in the other direction: Google has started a program for startups to buy up to two non-organic patent families off Google. It is tying the offer into a requirement to join the LOT Network, a… Read More... →

WordPress has issued a critical security release to fix a cross-site scripting (XSS) vulnerability that could've compromised the security of millions of websites.... →

Wondering how to approach Millennial marketing? Learn from ten brands that got it right with their campaigns. The post A Trillion-Dollar Demographic: 10 Brands That Got Millennial Marketing Right by @mindydweinstein appeared first on Search Engine Journal .... →

Google today is announcing the general availability of Cloud Storage Nearline, a service for backing up data that doesn’t need to be constantly accessed. Google first released the service in beta in March. Now Google is backing up the service with a 99 percent uptime service level agreement, and the company is offering free input-output […]... →