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Back in 2009, Belinda Weaver had a decision to make. She loved marketing, but wasn't especially happy in her job as a marketing coordinator. She and her husband were thinking about starting a family. As Belinda says, "Change was afoot. I just didn't know how I wanted that change to take shape." Then she attended a one-day conference where she was hit by a figurative bolt of lightning after learning about copywriting . Welcome to the first post in our new series,... →

Three weeks after announcing a major executive shake-up, Microsoft has revealed another round of restructuring that will lead to “up to” 8,000 job cuts “primarily in the phone business” and plans to “restructure the company’s phone hardware business to focus and align resources.” Today’s news may not be entirely surprising, given that Stephen Elop, the […]... →

Columnist Frederick Vallaeys discusses some recent improvements made to AdWords My Client Center (MCC) interface and provides a script that allows users to create a cross-account negative keyword list. The post Cross-Account Negative Keywords & Other MCC Tricks appeared first on Search Engine... Please visit Search Engine Land for the full article.... →

Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success.... →

Роскомнадзор обратится в суд с исковым заявлением о прекращении действия лицензии журналов бренда «Флирт». Об этом заявил представитель ведомства Вадим Ампелонский, передаёт РБК. Ранее главред издания был задержан по подозрению в организации занятий проституцией.... →

There is now a subscription service for just about anything, and feminine hygiene products are no exception. There is HelloFlo, Le Parcel, Juniper and the list goes on and on. But scheduled deliveries does not a great service make. Lola, a new startup that just picked up $1.2 million in seed funding, is looking to differentiate not through merely scheduling deliveries, but by enhancing… Read More... →

Dynatrace released the latest version of its application performance monitoring (APM) product today, which it hopes will shift the company from pure monitoring into the realm of customer experience. Although this is a major release with many new features, it centers on the Customer Experience Cockpit, which is effectively a dashboard that lets users see a User Satisfaction Rating along… Read More... →

EXCLUSIVE: Because of so many user reviews for this category -- over 2,700 -- the company also created rankings for products used by small business, mid-market, and enterprise, in addition to a general report.... →

The Berlin- and New York-based language learning service Babbel today announced that it has raised a $22 million funding round led by Scottish Equity Partners. Other participants in this round include previous investors Reed Elsevier Ventures, Nokia Growth Partners, and VC Fonds Technology Berlin. The company, which was founded in 2007, says it plans to use this new round to drive further… Read More... →

Fleksy has followed in the footsteps of SwiftKey by making its Android and iOS app completely free.... →

Корпорация представила самый эмоциональный ролик в своей истории... →

When a fast food chain releases a new menu item, there is typically a lot of hype and promotion around the product. These efforts can lead to certain expectations of what consumers can expect when purchasing the item. Sometimes reality meets the expectation, but more often than not, it doesn't. Anytime you explore new opportunities within digital marketing, it can lead way to a certain set of expectations for performance, audience reaction and a host of other variables.... →

Компания сменила логотип и сократила название... →

Pete Meyers from Moz spotted potentially a new ad format from Google named "Read Now Ads." He posted a screen shot of the ad he spotted on Twitter...... →

Baidu has followed Google and Bing by abandoning the practice of including organic search query information in the http referrer.... →

French startup VideoStitch just raised $2.25 million from Alven Capital for its video editing software solution. This isn’t your average video editing software, as the company is able to output a live 360 feed using multiple action cameras, making it perfect for virtual reality headsets. Read More... →

VB EVENT: The topic has become so vital that it's covered on both days of MobileBeat 2015, July 13 and 14.... →

Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success.... →

Сегодня в рубрике «Стартапы» — проект «Национальная телерадиологическая сеть», который позволяет получить удалённую консультацию врача-радиолога. Передаём микрофон.... →

With Google allowing marketers to bring their own data to searches with remarketing lists, brands who excel in other areas are able to become contenders in the search space.... →