В интернете

Агентства Vizeum и Posterscope разместили на 43 цифровых экранах рекламу Burger King, которая умеет подстраиваться под температуру окружающего воздуха.Все билборды расположены рядом с заведениями Burger King. При более теплой погоде экран показывает молочные коктейли, при прохладной — сытные блюда.... →

Каждое утро Rusbase рассказывает о трендах в мире бизнеса и технологий на цифрах.... →

Самоуправляемый автомобиль Google, созданный на основе внедорожника Lexus, попал в первое в истории ДТП при участии автоматического транспорта, в результате которого пострадали люди. Об этом сообщает NBC News.... →

Оптимистичными показателями выручки и убыточности «Энвижн Групп» не отличалась как минимум с 2012 года, за два года общая стоимость ее снизилась вдвое.... →

Rusbase готовит новую встречу стартапов с инвесторами и приглашает проекты принять участие в отборе=... →

Posted by Tom-Anthony In the Distilled R&D department we have been ramping up the amount of automated monitoring and analysis we do, with an internal system monitoring our client's sites both directly and via various data sources to ensure they remain healthy and we are alerted to any problems that may arise. Recently we started work to add in functionality for including the rel-alternate-hreflang annotations in this system.... →

Posted by Alan_Coleman The trick most content marketers are missing Creating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Facebook can be a content marketer's best friend for this challenge. For reach, relevance and amplification potential, Facebook is unrivaled.... →

Posted by EricEnge Editor's note : Today we're featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting . Make sure to also check out the first episode, " Becoming Better SEO Scientists " from Mark Traphagen. User experience and the quality of your content have an incredibly broad impact on your SEO efforts. In this episode of Whiteboard Friday,... →

Posted by MarkTraphagen Editor's note : Today we're featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting . Make sure to also check out the second episode, " UX, Content Quality, and SEO " from Eric Enge. Like many other areas of marketing, SEO incorporates elements of science. It becomes problematic for everyone, though, when theories that haven't been the subject of real scientific rigor are passed off as proven facts.... →

Posted by jamiejpress This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Many of us have known for a while that Google Autocomplete can be a useful tool for identifying keyword opportunities. But did you know it is also an extremely powerful tool for content ideation?... →

Posted by Cyrus-Shepard The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers. HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS. Sadly, HTTPS also has its downsides.... →

Posted by randfish When should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What about nofollowing links? In today's Whiteboard Friday, Rand covers these tools and their appropriate use in four situations that SEOs commonly find themselves facing. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcription Howdy Moz fans,... →

Posted by EricEnge Today's post focuses on a vision for your online presence. This vision outlines what it takes to be the best, both from an overall reputation and visibility standpoint, as well as an SEO point of view. The reason these are tied together is simple: Your overall online reputation and visibility is a huge factor in your SEO. Period. Let's start by talking about why. Core ranking signals For purposes of this post,... →

Posted by TrentonGreener "The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before." While this quote has been credited to everyone from Francis Phillip Wernig, under the pseudonym Alan Ashley-Pitt, to Einstein himself, the powerful message does not lose its substance no matter whom you choose to credit.... →

Команда образовательной компании «Нетология» написала для ЦП колонку о том, какими способами бизнес может заставить клиентов покупать товары или услуги в кризис — в условиях снижения покупательской способности.Своими мнениями поделились эксперты-участники онлайн-конференции «Студия 9: онлайн- и офлайн-продажи в кризис».... →

Что нужно резать кусочками, чтобы был не нужен HR, зачем с ним спорить и почему нужно заниматься тем, что ты любишь.... →

Длительность сна может влиять на рабочее состояние. Кроме того, ученые доказали, что недосып приводит к искажению восприятия окружающего мира. Однако для предпринимателей и молодых команд бессонные ночи часто становятся привычкой. ЦП предлагает читателям рассказать в комментариях, сколько часов удается поспать в сутки и как это влияет на эффективность работы.... →

Интернет-издание Tech in Asia, специализирующееся на освещении технологических новостей развивающихся восточных рынков, подготовило инфографику о девяти самых распространённых типах азиатских предпринимателей. ЦП публикует перевод материала.... →

Социальная сеть тестирует новую функцию... →

Локализация – это не только перевод на другой язык... →