В интернете

Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics.... →

Tech product community board Product Hunt has added a new category to its popular service, called Books. Available in an open Beta, the service allows users to share reading material they enjoy — everything from the best new non-fiction to the latest literary releases, to anything else curated by the community. Product Hunt Books is the […]... →

If you're a large publisher, you may be wondering if -- and how -- featured snippets are affecting your organic search traffic. Columnist Glenn Gabe explains his process for identifying and measuring the impact of these direct answers in search results. The post How To Find Google Featured... Please visit Search Engine Land for the full article.... →

Румынский дизайнер провел профессиональный эксперимент... →

You ease yourself into the coziest chair you own, a warm beverage by your side, a blanket over your legs, and the glow of a reading lamp over your shoulder. It's time to sink into a nice, long session of reading. You pull apart the pages of the nonfiction book you're working your way through, and you begin a new chapter. It starts with an inspiring quote. Then the author tells a story. Eventually, she comes around to the topic at hand. Now that you're warmed up,... →

Компания нацелена на дальнейший рост объемов с опережением рынков... →

JetSmarter, a private air transportation startup, wants to make commuting by private jet a reality for all travelers. With $20 million in Series B funding from The Saudi Royal Family, music and entertainment moguls including Jay-Z, and executives at companies such as Goldman Sachs and Twitter, the company will take a big step closer to that goal. Originally launched in 2013 as a booking… Read More... →

VB INSIGHT: 250 companies with $25 billion in investment and 55,000 employees are helping mobile developers and publishers build the right apps with the right engagement and the right monetization to win in mobile. And, as we know in 2015, to win in mobile is to win, period. That’s why we’ve produced the Mobile Success Landscape. It’s just […]... →

Back in April, Google launched a pop-up, temporary marketplace for companies to sell patents, with Google being the sole buyer. Today, the search and mobile giant is expanding that marketplace in the other direction: Google has started a program for startups to buy up to two non-organic patent families off Google. It is tying the offer into a requirement to join the LOT Network, a… Read More... →

WordPress has issued a critical security release to fix a cross-site scripting (XSS) vulnerability that could've compromised the security of millions of websites.... →

Wondering how to approach Millennial marketing? Learn from ten brands that got it right with their campaigns. The post A Trillion-Dollar Demographic: 10 Brands That Got Millennial Marketing Right by @mindydweinstein appeared first on Search Engine Journal .... →

Google today is announcing the general availability of Cloud Storage Nearline, a service for backing up data that doesn’t need to be constantly accessed. Google first released the service in beta in March. Now Google is backing up the service with a 99 percent uptime service level agreement, and the company is offering free input-output […]... →

Earlier this year, Google announced its new low-cost Nearline cold storage service and today, the company is taking it out of beta and making it generally available. Unlike some of its competitors like Amazon Glacier, where accessing data in cold storage can take hours, Nearline promises to make data in its archive available within seconds. Now that the service is out of beta, Google considers… Read More... →

Anti-ad fraud firm Forensiq is out with a new report today that adds yet another kind of massive ad fraud to the growing pile of options — thousands of apps that secretly and quickly load hidden ads. First, the bad news: These apps, of which there are at least 5000 across platforms, rapidly load and […]... →

В рамках проекта «Как выйти из-под фильтра» агентство «Ашманов и партнеры» поделилось своим опытом вывода сайтов разных тематик из-под алгоритма «Минусинск»... →

Сегодня в рубрике «Стартапы» — сервис Expired, который позволяет выкупать освобождающиеся домены. Передаём микрофон.... →

Магазины сети X5 Retail Group («Пятерочка», «Перекресток» и «Карусель») откажутся от охранников и заменят их на автоматические системы контроля. Причиной стал «ряд инцидентов» с участием покупателей и охранников, пишет РБК.... →

Рекламная сеть представила для бренда баннер, реагирующий на встряхивание... →

Giosis, the eBay-backed company behind e-commerce platform Qoo10, will boost its operations in Asia after landing a $82.1 million Series A led by Singapore Press Holdings (SPH). Ebay (which owns a stake in Giosis as a joint venture with Korean shopping site Gmarket), Saban Capital Group, UVM 2 Venture Investments, Brookside Capital, and Oak Investment Partners also participated in the… Read More... →

Google пояснил, что если сайт работает, но его HTML-код не прошёл валидацию посредством специализированных сервисов, это не повлияет на его сканирование, индексирование и ранжирование. Об этом заявил специалист отдела качества поиска Google по работе с вебмастерами Джон Мюллер (John Mueller). Однако невалидный HTML-код может повлиять на другие аспекты, имеющие отношение к SEO: метатеги, структурированные данные или link-элементы (например, если разметка hreflang не сканируется правильно).  Мюллер привёл сле... →