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Demandbase, which provides B2B targeted marketing, is today announcing it has bought data provider WhoToo. Terms of the deal were not made public. CEO Chris Golec told me the acquisition will allow Demandbase to add a “finer layer and more sophisticated targeting” as it ingests WhoToo’s hundreds of millions of behavioral, functional, and persona profiles […]... →

Israeli tech firm IronSource has confirmed that it is merging with Supersonic, which specializes in user acquisition and in-app monetization for mobile apps and games. The aim is to create a one-stop shop for mobile monetization solutions that can help app developers scale up the number of users they have as quickly as possible. Previously, Israeli publications TheMarker and Haaretz reported in July that […]... →

Digital reward platform Ifeelgoods and DAC Group, one of Japan’s largest advertising agencies, are working together to let companies create promotional campaigns on Line messaging app. This marks the first time that brands have been able to set up a campaign delivering online rewards through Line, says Ifeelgoods’ chief executive officer and co-founder Michael Amar. Read More... →

Today on the Google home page in the United States on Google.com is a special Google logo, aka Doodle...... →

Соцсеть запустила фильтр нежелательных комментариев — инструмент для сообществ и страниц мероприятий.... →

On the heels of AOL snapping up Millennial Media last week comes another mobile advertising consolidation play. IronSource, a specialist in mobile app distribution and promotion services, has merged with SupersonicAds, a mobile ad company specialising in in-game and in-app ads. The deal will create one large mobile ad player, covering 1 billion monthly users and expected to generate $450… Read More... →

CartoDB, a company specializing in location data analysis and visualization, has raised $23 million in funding. The Series B round was led by new investor Accel Partners, with participation from Salesforce Ventures (also a new investor), and existing investors Earlybird Ventures and Kibo Ventures. This takes the company’s total funding to $31 million. Founded in […]... →

Соцсеть запускает новый инструмент для сообществ... →

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"The world has changed. Most content stinks. Attract people through stories they love." -Michael Brenner NewsCred Head of Strategy Michael Brenner knows the challenges facing content marketers. Consumers no longer accept that content has to be ad supported. They-or, rather, we , since we're all consumers-no longer tolerate interruptions. Not only that,... →

This explains the functionality of the upcoming ad extensions for Bing Ads. How will the launch of these features influence your cross-device PPC marketing campaign strategy?... →

After a period of major regulatory strife for Uber in India, the transportation upstart continues apace with its bid to grow business in India by working in tandem with the authorities. Today Uber announced that it has signed a memorandum of understanding with the government of Tamil Nadu. Uber says the deal will give it scope to create over 30,000 “entrepreneurial… Read More... →

23 октября состоится крупнейшая в рунете специализированная конференция CyberMarketing-2015, посвященная вопросам интернет-маркетинга. Ранее мероприятие фокусировалось исключительно на SEO. В этом году на повестке дня – актуальные методы поисковой оптимизации, первые результаты нового аукциона Яндекс.Директ, продвижение и монетизация мобильных приложений, работа… Читать далее →... →

Unified is announcing that it has raised $30 million in Series B funding, plus a $10 million credit facility from Silicon Valley Bank. That sounds like a nice chunk of change, but equally noteworthy is the fact that the equity funding was led by iHeartMedia (the radio and digital media company formerly known as Clear Channel). The two companies previously announced a strategic partnership… Read More... →

Sometimes ordering secondhand clothing online is a little sketchy. Is this shirt going to smell awful? Will there be inexplicable stains? ThredUP, a marketplace for used apparel, is hoping to offer consumers a more premium experience by individually vetting each item of used clothing sold through its site. The San Francisco-based company just raised an $81M Series E round led by Goldman… Read More... →

Second-hand marketplace ThredUp is announcing a large $81 million round of investor funding led by Goldman Sachs Investment Partners. The new money is aimed at growing the company’s consumer base. ThredUp is one of an increasing number of niche online marketplaces that offer a more curated experience than eBay’s giant store of used wares. ThredUp deals exclusively in used apparel, buying […]... →

After months of speculation, Google finally announced on August 17 Android M's it's proper name: Android 6.0 Marshmallow. The post 11 Delicious and Fluffy Android 6.0 Marshmallow Features by @albertcostill appeared first on Search Engine Journal .... →

Портфельная компания I2BF и «Роснано» Selecta привлекла $38 млн в раунде Е. Об этом Firrma сообщили в I2BF. Средства пойдут на продвижение продуктов компании, в частности программу SEL-212, в рамках которой представлен неиммуногенный вид лечения резистентной подагры и подагры с образованием тофусов. I2BF и «Роснано» в раунде участия не принимали. В сделке приняли участие OrbiMed, Sanofi-Genzyme BioVentures, Ridgeback Capital Management, Osage University Partners, AJU IB Investment, Sphera Global Health Care... →

Команда компании по продвижению приложений AppBooster написала для рубрики Growth Hacks колонку о выводе мобильных сервисов в топ поисковой выдачи магазина приложений App Store.... →

Победители конкурса «Тинькофф Квест» с призовым фондом в 1 млн рублей получили по 2 252 рубля в качестве приза. Об этом VC сообщили представители «Тинькофф Банка», который был организатором соревнования.... →