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Global Marketing News - 30th June 2015 Global brands improve Facebook ROI in emerging markets Facebook has launched a program called Creative Accelerator, which shows different ads depending on a user's internet speed, location and gender. With over a billion people now using Facebook, and many of them using low-quality mobile phones to access the site, it has become increasingly necessary for the social network to develop a more nuanced advertising targeting approach.... →

Recently, myself and my colleague Umay Jones had the fabulous opportunity to spend a few days inside the Yandex headquarters in Moscow. We were very surprised by the weather! Moscow can get very cold during the winter (dropping as low as -25 degrees) but we were welcomed by tropical weather which lasted almost a full week. The Yandex headquarters covers almost 63,000 square feet and is situated on Lva Tolstogo street, around a 20 minute walk from Kremlin and the Red Square.... →

Marijuana delivery startup Eaze will now let you get a medical marijuana card via smartphone. Rival service Meadow claims to Uber over a doctor (mine actually came on a skateboard), but seems to be the first dooby delivery startup able to hand out a legal cannabis card through EazeMD, its new video phone conference service. “You need to actually send a driver to deliver consumer goods,… Read More... →

This is the best time to raise money for your startup. At least since 1999. But raising money can be a double-edged sword for entrepreneurs — and receiving a high valuation can cut two ways. First, some context. According to the April 2015 MoneyTree report from PwC, investments in later-stage companies rose by 50 percent, to $4.2 billion, in the first quarter of 2015, the largest… Read More... →

Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps.... →

Apple выпустила обновление iOS до версии 8.4, в котором интегрирован музыкальный стриминговый сервис Apple Music. В настоящее время обновление доступно и для пользователей из России.... →

The new service will be available on iOS (iPhone, iPad, and iPod touch), Mac, and PC. This fall, Apple Music will also launch on Apple TV and Android phones.... →

Apple has finally entered the streaming music game, with the launch today of Apple Music. The new service is available as a built-in part of its iOS 8.4 Music app for iPhone and iPad devices, and offers a huge catalog of on-demand tracks for streaming playback for just $9.99 per month, or $14.99 for a family plan that allows sharing with up to six users. The service is free for three months… Read More... →

Двое руководителей французского отделения Uber пойдут под суд 30 сентября... →

Сегодня в рубрике «Стартапы» — сервис Invola, который автоматически создаёт напоминания для клиентов о неоплаченных счетах. Передаём микрофон.... →

Почему IT-компаниям стоит обратить на это особое внимание?... →

As Apple Music launches, iHeart Radio announces a new selection of curated streams for Virgin America passengers.... →

Сегодня во втором, основном, чтении Госдума приняла резонансный законопроект об удалении ссылок в интернете на неактуальную информацию о гражданах. Об этом сообщило издание Итар-Тасс. В документ, получивший негласное название о «праве на забвение», были внесены поправки, значительная часть которых стала результатом компромисса парламентариев с представителями отрасли. Так, документ позволяет гражданам требовать от оператора поисковой системы, распространяющего интернете рекламу, прекратить выдачу сведений ... →

As businesses move more of their budget into content marketing, it's time that we start measure what matters - not just what's easy to track. The post 12 Important Content Marketing Metrics You Aren't Measuring by @IAmAaronAgius appeared first on Search Engine Journal .... →

Google will be replaced by Bing as the default search engine for AOL's sites over the next 10 years. The post Google Loses Long-Term Search Partnership With AOL to Microsoft's Bing by @mattsouthern appeared first on Search Engine Journal .... →

Депутаты Госдумы приняли во втором чтении законопроект о «праве на забвение», который позволяет гражданам требовать удаления из поисковиков недостоверной или неактуальной информации. Документ поддержало 435 парламентариев, от голосования воздержался один, против законопроекта не высказался никто.... →

Пародийный ролик за 15 часов просмотрели около 9 млн человек... →

Amazon today formally announced its expansion into physical goods sales in Mexico. The company had previously only offered Kindle e-books on its online site which opened for Mexican customers in 2013. Today on Amazon.com.mx, Amazon will introduce a Spanish-language site featuring millions of items including consumer electronics, kitchen and home items, sports equipment, tools, baby, health… Read More... →

Here’s a list of today’s tech funding stories, updated as the day unfolds.... →